At a Glance
- Tasks: Build and optimise Paid Social campaigns to drive performance across international markets.
- Company: Join a dynamic team focused on innovative digital marketing strategies.
- Benefits: Gain hands-on experience, develop your skills, and work in a fast-paced environment.
- Other info: Stay ahead of industry trends while collaborating with creative teams.
- Why this job: Perfect for data lovers eager to make an impact in the social media landscape.
- Qualifications: Experience with digital marketing and confidence in data analysis required.
The predicted salary is between 30000 - 50000 £ per year.
We’re looking for a Paid Social Executive to help drive performance across our international markets. You’ll play a hands‑on role in building, optimising and analysing Paid Social campaigns, making sure we’re using the right channels, formats and audiences to hit our brand and commercial goals. This role is perfect for someone who loves diving into data, testing new ideas and staying ahead of what’s happening across the social landscape.
What you’ll be doing:
- You’ll build and launch Paid Social campaigns designed to hit weekly and monthly targets, while continually refining audiences to strengthen our retargeting strategy.
- Day to day, you’ll manage optimisations, budgets and pacing across channels, ensuring we’re always visible on the right platforms and placements.
- Grow and refine audiences to support a strong retargeting strategy.
- Ensure we’re visible on the right platforms and placements.
- Share weekly performance updates and insights.
- Shift budget towards best‑performing content & audiences.
- Work with platform reps on recommendations and new opportunities.
- Turn performance data into clear, actionable insights.
- Test new formats, creatives & audiences to drive continual improvement.
- Follow best practices for campaign structure and planning.
- Spot new channel opportunities and try emerging formats.
- Create media plans and forecast using historical performance.
- Work closely with other marketing teams to stay aligned.
- Brief social‑first content into creative teams.
- Stay up to date with industry trends and platform changes.
- Manage Paid Search activity (planning, budgeting, optimisation, reporting).
- Share insights & opportunities with the Paid Social Manager.
- Ensure customer data is captured and used effectively.
- Manage your own workload and flag risks or blockers early.
What you’ll need:
Essential Criteria:
- Solid understanding of digital marketing, especially paid and organic social.
- Experience with Facebook Ads Manager or similar platforms.
- Confident analysing data and using Excel.
- Hands‑on experience optimising Paid Social campaigns.
- Comfortable presenting findings and insights.
- Clear, concise communication skills.
- Strong analytical and problem‑solving ability.
- Keen interest in digital marketing and staying up to date with industry changes.
Paid Social Executive employer: The Inside Job
Gymshark is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Digital Product Manager role. With a strong emphasis on employee growth and collaboration, team members are encouraged to take ownership of their projects while working alongside talented engineers and designers in a fast-paced environment. Located in a vibrant community, Gymshark offers unique opportunities to engage with a passionate customer base, making it a rewarding place to contribute to meaningful customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Inside Job and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Inside Job are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Inside Job on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Inside Job. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Inside Job. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Inside Job:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Inside Job’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Inside Job
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Inside Job will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Inside Job, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
