At a Glance
- Tasks: Execute Gymshark’s Entertainment Marketing strategy and drive impactful partnerships.
- Company: Join a leading fitness brand that integrates with youth culture.
- Benefits: Competitive salary, creative environment, and opportunities for personal growth.
- Other info: Fast-paced role with exciting projects and career advancement potential.
- Why this job: Be at the forefront of cultural relevance in fitness marketing.
- Qualifications: Experience in influencer marketing and a strong network in the entertainment industry.
The predicted salary is between 35000 - 45000 £ per year.
This global role sits within the Partnerships team and exists to execute Gymshark’s Entertainment Marketing initiatives, helping to position the brand as the most culturally relevant fitness brand by integrating it into youth culture through talent, activations, product placement, media and content. You will play a key role in both developing and executing the Entertainment Marketing strategy, driving culturally relevant partnerships across celebrity and influencer, while delivering impactful activations and ensuring seamless execution across campaigns, content and brand moments. This role requires you to be a creative, proactive thinker with a strong track record in influencer campaign execution, capable of identifying opportunities, shaping the next move, and bringing ideas to life.
WHAT YOU'LL BE DOING:
- Strategy & Execution: Support the execution of Gymshark’s Entertainment Marketing strategy, including:
- Paid and organic celebrity & talent partnerships
- Influencer activations
- Cultural and brand-led activations
- Agency management
- Deliver seasonal Entertainment Marketing plans, including UK product seeding initiatives.
- Execute strategic campaigns, ensuring all talent and partners deliver against agreed contractual terms and KPIs.
- Generate excitement around the brand; leverage the power of talent & influencers to increase brand/product awareness and consideration through Entertainment Marketing.
- Talent & Relationship Management: Maintain and grow a strong network of industry contacts. Act as the primary point of contact for talent and collaborators across campaigns and activations. Manage inbound talent and gifting requests in line with seasonal priorities. Identify, secure, and engage emerging and established talent aligned with Gymshark’s brand. Lead talent outreach, pitching, negotiation, and contracting.
- Activations & Content: Support the ideation and execution of creative talent activations across social content, events, campaigns and key cultural brand moments. Collaborate with internal teams to ensure content and activations are maximised across all marketing channels.
- Agency & Campaign Management: Manage external agencies for talent seeding and product placement:
- Share briefs and campaign direction
- Approve talent selections
- Oversee product logistics and delivery
- Oversee project workflows, timelines, databases, and reporting processes.
- Ensure entertainment marketing initiatives are integrated across wider brand campaigns.
- Insights & Reporting: Monitor market trends, competitor activity, and cultural movements to inform strategy. Deliver monthly reporting on Entertainment Marketing performance, including campaign results and channel impact.
WHAT YOU'LL NEED:
- Essential Criteria: Strong understanding of the UK and US entertainment landscape (celebrity, influencer, and cultural spaces).
- ‘Black Book’ of talent and industry contacts.
- Up-to-date knowledge of emerging talent, trends, and social media.
- Proven experience executing campaigns within influencer marketing, talent partnerships, or entertainment marketing.
- Background in fashion, celebrity, lifestyle, or cultural marketing is a plus.
- Highly organised with the ability to manage multiple priorities in a fast-paced environment.
- Strong stakeholder management skills, with confidence influencing both internal teams and external partners.
- Excellent negotiation and communication skills.
- A proactive self-starter who can work independently without close supervision.
- Creative thinker with a 360° mindset; able to connect brand, culture, and content.
- Strong understanding of how content performs across channels (organic social, paid media, CRM, web).
- Confident pitching ideas, campaigns, and talent opportunities.
Entertainment Marketing Executive in London employer: The Inside Job
Gymshark is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and innovation thrive. As an Entertainment Marketing Executive, you will have the opportunity to collaborate with top talent and influencers, driving impactful campaigns that resonate with youth culture. With a strong focus on employee growth and development, Gymshark offers unique benefits and a dynamic environment that empowers you to shape the future of fitness marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Entertainment Marketing Executive in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the entertainment marketing scene. Attend events, join online forums, and don’t be shy about reaching out to industry contacts. You never know who might have the inside scoop on job openings or collaborations!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with ideas that align with their brand. Think about how you can integrate talent and culture into their marketing strategies. This will show them you’re not just another candidate, but someone who can bring fresh perspectives.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest happenings in the entertainment and influencer space. Being able to discuss current trends and how they relate to Gymshark’s brand will set you apart from the competition. Plus, it shows you’re genuinely interested in the role!
✨Tip Number 4
Apply through our website! We love seeing applications that come directly from our site. It shows you’re serious about joining the team. Plus, you’ll get all the latest updates on our roles and initiatives, making it easier for you to stay in the loop!
We think you need these skills to ace Entertainment Marketing Executive in London
Some tips for your application 🫡
Show Your Passion for Entertainment Marketing:When you're writing your application, let your enthusiasm for entertainment marketing shine through! Share specific examples of campaigns you've worked on or trends you've followed that relate to Gymshark's mission. We want to see your creative flair and how you connect with youth culture.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in influencer marketing and any relevant partnerships you've managed. We love seeing how your background aligns with our goals, so don’t hold back on showcasing your skills!
Be Clear and Concise:While we appreciate creativity, clarity is key! Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your achievements and skills at a glance. Remember, we’re looking for someone who can manage multiple priorities effectively!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Gymshark!
How to prepare for a job interview at The Inside Job
✨Know Your Entertainment Landscape
Make sure you brush up on the latest trends in the UK and US entertainment scene. Familiarise yourself with key influencers, emerging talent, and cultural movements that align with Gymshark’s brand. This knowledge will help you demonstrate your understanding of the market during the interview.
✨Showcase Your Network
Be ready to discuss your 'Black Book' of industry contacts. Highlight any relevant relationships you've built with talent and agencies, and how these connections can benefit Gymshark. This will show that you’re proactive and well-connected in the entertainment marketing space.
✨Prepare for Creative Ideation
Think of a few innovative ideas for talent activations or campaigns that could resonate with Gymshark’s audience. Be prepared to pitch these concepts during the interview, showcasing your creative thinking and ability to connect brand, culture, and content.
✨Demonstrate Organisational Skills
Since this role involves managing multiple priorities, come prepared with examples of how you’ve successfully juggled various projects in the past. Discuss your methods for staying organised and ensuring timely execution of campaigns, as this will highlight your ability to thrive in a fast-paced environment.
