Digital Product Manager

Overview

This Product Manager role sits at the heart of Gymshark's Customer & Loyalty function, driving the technology, data, and product capabilities that create personalised and engaging customer experiences across digital and in-real-life touchpoints.

You will own key initiatives that strengthen customer retention, loyalty, and lifetime value by improving how customer data is captured, connected, and activated across the Gymshark ecosystem.

• What you\'ll be doing
• Own and execute key parts of the Customer & Loyalty roadmap, prioritising initiatives that improve retention, engagement and customer revenue.
• Work closely with engineers, designers and technical stakeholders to define, shape and deliver product enhancements across web, app and IRL platforms.
• Translate customer, business and operational needs into clear product requirements, epics, and user stories that enable scalable delivery.
• Partner with CRM and Marketing teams to ensure the right product capabilities exist to deliver more relevant, personalised and effective customer communications.
• Collaborate with Data, Analytics and Marketing teams to improve event tracking, KPI measurement and insight generation across customer & loyalty journeys.
• Be comfortable working in agile sprints, supporting squad ceremonies and confidently mapping user journeys and flows.
• Contribute to business cases and prioritisation decisions by combining customer insight, operational understanding, technical feasibility, and commercial impact.
• Communicate roadmap updates, delivery progress, risks and outcomes to stakeholders at multiple levels.
• Manage multiple concurrent product development tracks, ensuring fast execution without sacrificing quality.
• Own and define the AB testing plan, identify suitable test hypotheses and share pre and post analysis with the core squad.
• What you\'ll need

Essential Criteria

• Demonstrable experience in digital or e Commerce product management, with exposure to customer, CRM, loyalty, data, platform or systems-led product areas preferred.
• Strong ability to work with engineering teams on technically complex problems, translating between business context and technical implementation.
• Experience defining and delivering product requirements for both front and backend services, platform capabilities, systems integrations or operationally complex product features.
• Strong understanding of product discovery and delivery in an agile environment, including backlog management, sprint planning, and prioritisation.
• Confident working with APIs, system dependencies, data flows, third-party platforms and integration-based product challenges (eg: Shopify).
• Strong communication skills, with the ability to bring clarity to ambiguity and align cross-functional teams around outcomes and delivery plans.
• Analytical mindset with the ability to use data, customer insight, and operational context to inform product decisions.
• Experience managing multiple product development tracks in a fast-paced environment without losing attention to detail.
• Strong stakeholder management skills, with the confidence to collaborate, challenge constructively and influence decisions across product, technology and business teams.
• Curious and proactive, with a bias for action and a strong sense of accountability.
• Preferred skills & experience
• Experience working in CRM, loyalty, CDP, Mar Tech or customer data environments – specific platform knowledge in Braze, m Particle and Talon One is an advantage.
• Exposure to platforms and tools related to customer engagement, identity, segmentation, consent management, or personalisation.
• Experience in retail, fashion, membership, subscription or ecommerce businesses.
• Familiarity with experimentation, event tracking and measurement frameworks across digital products.
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