Assistant Store Manager - White City

As an Assistant Store Manager at Gymshark, you’re the Store Manager’s key partner—leading the entire store operation with confidence, humility and commercial clarity. You set the tone for culture, performance and service, inspiring leaders across all departments while ensuring the store runs smoothly, safely and consistently. You balance people leadership with operational excellence, always protecting the Gymshark experience and pushing the business forward through community‑first service, strong execution and smart decision‑making.

Responsibilities

• Represent Gymshark’s culture and values, leading by example and delivering an exceptional, community‑led brand experience across the store.
• Leading daily store operations while supporting wider strategic planning, ensuring consistent execution, operational excellence and high service standards.
• Ensuring a safe, secure and well‑maintained environment for customers, team members and all store assets, including stock management, shrink prevention and operational compliance.
• Hiring, developing and mentoring a diverse, high‑performing team—identifying growth opportunities, guiding succession planning and delivering in‑the‑moment coaching to exceed KPIs.
• Providing clear, confident communication and actionable feedback, collaborating with GSHQ and influencing stakeholders to align on plans, insights and store‑wide initiatives.
• Driving commercial performance through strong floor leadership, informed decision‑making and effective management of KPIs, labour planning and stock accuracy.
• Championing an inclusive, energising team culture, fostering positivity, motivation and behaviour that reflects Gymshark’s values every day.
• Deputising for the Store Manager when required, holding key‑holder responsibilities and flexing across operational, commercial and people leadership as business needs evolve.

Requirements

Essential Criteria:

• Proven experience leading large teams in a fast‑paced retail environment, delivering strong commercial and performance outcomes.
• Solid commercial acumen, including P&L awareness, payroll management, shrink drivers and effective stock control.
• High attention to detail with the ability to oversee VM, stock flow, maintenance and operational standards with pace and precision.
• Ability to balance multiple priorities while executing daily operations to a consistently high standard.
• Passion for delivering a premium, community‑first customer experience that elevates the brand.
• Natural leadership qualities, inspiring high performance, coaching talent and supporting development and succession planning.
• Strong communication and collaboration skills, confidently partnering with senior stakeholders, Store Management and central teams.
• A values‑led, positive and composed approach—bringing energy, fairness and integrity to every interaction and challenge.

This role is subject to a Basic DBS check.

Equal Opportunity Statement

Gymshark is an equal opportunities employer, committed to finding reasonable adjustments for candidates with specific needs or a disability during our recruitment process. All applicants will be considered fairly and equally, and we do not tolerate discrimination of any kind.

Benefits

• Performance‑based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday & Bank Holidays
• Contributory Employer pension scheme
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Funded multi‑site fitness membership
• Life Assurance

The bonus programme and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programmes in whole or in part at any time without advance notice.