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For Companies At a Glance
- Tasks: Lead and grow relationships with national pub and hotel groups across Scotland and the UK.
- Company: Innis & Gunn is Scotland’s No.1 premium lager, known for its craft and creativity.
- Benefits: Enjoy flexible working with home-based options and access to Edinburgh HQ.
- Why this job: Join a bold company that values originality and offers a chance to exceed sales targets.
- Qualifications: 3+ years in sales or marketing, preferably in the alcohol industry, with strong commercial skills.
- Other info: Bring your individuality and passion to a dynamic team that celebrates self-expression.
The predicted salary is between 36000 - 60000 £ per year.
About Innis & Gunn
We are Scotland’s No.1 premium lager — independently brewed, boldly original. Born in Edinburgh, we pour craft, creativity and character into every drop and every partnership. Originality is at the core of everything we do: the beers we make, how we make them, and how we champion others to express themselves.
The Opportunity
We’re looking for an energetic, commercially savvy National Account Manager to lead and grow relationships across Scotland and the wider UK On Trade. You’ll manage our national pub groups, hotel groups, and RTM partners, driving profitable sales and distribution of our award-winning portfolio. This is an ideal role for a driven individual with deep knowledge of the Scottish On Trade, a passion for great brands, and a track record of exceeding sales targets.
What You’ll Do
- Own and grow our partnerships with major national and Scottish regional pub groups, hotel groups, and RTM partners.
- Develop and deliver tailored account strategies, pricing models, and promotional activities.
- Prepare annual business plans to ensure our volumes outperform the market.
- Maximise sales, profit and distribution of the Innis & Gunn portfolio across all accounts.
- Collaborate with field-based BDMs to execute national account plans on the ground.
- Track and manage commercial performance — including budgets, accruals, and KPIs.
What You’ll Bring
- 3+ years’ sales, marketing or commercial experience (alcohol industry preferred).
- Strong understanding of the Scottish On Trade landscape.
- Proven ability to turn strategy into action and deliver against ambitious targets.
- Commercial acumen with experience crafting compelling customer proposals.
- Excellent communication, analytical and influencing skills.
- A self-starter mindset — competitive, passionate and highly motivated.
- Full UK driving licence.
Our Values
- Originality — Be your true self.
- Character — Independent spirit over reputation.
- Courage — Act boldly with conviction.
- Respect — Always act with purpose and care.
- Self-expression — We are together, we celebrate individuality.
Apply now and bring your originality to Innis & Gunn.
National Account Manager employer: The Innis & Gunn Brewing Company Ltd
Contact Detail:
The Innis & Gunn Brewing Company Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager
✨Tip Number 1
Familiarise yourself with the Scottish On Trade landscape. Understanding the key players, trends, and challenges in this market will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 2
Network with professionals in the alcohol industry, especially those connected to the On Trade sector. Attend industry events or join relevant online forums to build relationships that could lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've exceeded sales targets in previous roles. Highlighting your achievements with quantifiable results will showcase your ability to drive performance and align with Innis & Gunn's goals.
✨Tip Number 4
Research Innis & Gunn’s brand values and product portfolio thoroughly. Being able to articulate how your personal values align with theirs, as well as showing enthusiasm for their products, will make a strong impression during the interview process.
We think you need these skills to ace National Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and the alcohol industry. Emphasise your understanding of the Scottish On Trade landscape and any achievements that demonstrate your ability to exceed sales targets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the role. Mention specific examples of how you've successfully managed accounts or driven sales in previous positions, and align your values with those of Innis & Gunn.
Highlight Your Commercial Acumen: In your application, provide examples of how you've developed account strategies or pricing models in the past. This will demonstrate your ability to think commercially and deliver results, which is crucial for this role.
Showcase Your Communication Skills: Since excellent communication is key for this position, consider including examples of how you've effectively collaborated with teams or influenced stakeholders in your previous roles. This will help illustrate your fit for the National Account Manager position.
How to prepare for a job interview at The Innis & Gunn Brewing Company Ltd
✨Show Your Passion for the Brand
Innis & Gunn values originality and character, so make sure to express your enthusiasm for their products. Share your personal experiences with their beers and how you can contribute to their brand story.
✨Demonstrate Your Industry Knowledge
With a strong understanding of the Scottish On Trade landscape being crucial, prepare to discuss current trends, challenges, and opportunities in the industry. This will show that you are not only knowledgeable but also proactive in your approach.
✨Prepare Tailored Strategies
Since the role involves developing account strategies, come prepared with ideas on how you would approach partnerships with national and regional pub groups. Highlight your previous successes in crafting compelling proposals and driving sales.
✨Exhibit Strong Communication Skills
As excellent communication is key for this role, practice articulating your thoughts clearly and confidently. Be ready to discuss how you've influenced stakeholders in the past and how you plan to do so at Innis & Gunn.
