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For Companies At a Glance
- Tasks: Lead and grow relationships with national pub and hotel groups across Scotland and the UK.
- Company: Innis & Gunn is Scotland’s No.1 premium lager, known for its craft and creativity.
- Benefits: Enjoy flexible working with home-based options and access to Edinburgh HQ.
- Why this job: Join a bold company that values originality and offers a chance to exceed sales targets.
- Qualifications: 3+ years in sales or marketing, preferably in the alcohol industry, with strong commercial skills.
- Other info: Bring your individuality and passion to a dynamic team that celebrates self-expression.
The predicted salary is between 36000 - 60000 £ per year.
National Account Manager – On Trade
Innis & Gunn Brewing Company · (Field/Home-Based | Regular Edinburgh HQ access)
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.
About Innis & Gunn
We are Scotland’s No.1 premium lager — independently brewed, boldly original. Born in Edinburgh, we pour craft, creativity and character into every drop and every partnership. Originality is at the core of everything we do: the beers we make, how we make them, and how we champion others to express themselves.
The Opportunity
We’re looking for an energetic, commercially savvy National Account Manager to lead and grow relationships across Scotland and the wider UK On Trade. You’ll manage our national pub groups, hotel groups, and RTM partners, driving profitable sales and distribution of our award-winning portfolio.
This is an ideal role for a driven individual with deep knowledge of the Scottish On Trade, a passion for great brands, and a track record of exceeding sales targets.
What You’ll Do
Own and grow our partnerships with major national and Scottish regional pub groups, hotel groups, and RTM partners.
Develop and deliver tailored account strategies, pricing models, and promotional activities.
Prepare annual business plans to ensure our volumes outperform the market.
Maximise sales, profit and distribution of the Innis & Gunn portfolio across all accounts.
Collaborate with field-based BDMs to execute national account plans on the ground.
Track and manage commercial performance — including budgets, accruals, and KPIs.
What You’ll Bring
3+ years’ sales, marketing or commercial experience (alcohol industry preferred).
Strong understanding of the Scottish On Trade landscape.
Proven ability to turn strategy into action and deliver against ambitious targets.
Commercial acumen with experience crafting compelling customer proposals.
Excellent communication, analytical and influencing skills.
A self-starter mindset — competitive, passionate and highly motivated.
Full UK driving licence.
Our Values
Originality — Be your true self.
Character — Independent spirit over reputation.
Courage — Act boldly with conviction.
Respect — Always act with purpose and care.
Self-expression — We are together, we celebrate individuality.
Apply now and bring your originality to Innis & Gunn.
National Account Manager employer: The Innis & Gunn Brewing Company Ltd
Contact Detail:
The Innis & Gunn Brewing Company Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager
✨Tip Number 1
Familiarise yourself with Innis & Gunn's product range and their unique selling points. Understanding what makes their beers stand out will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network within the Scottish On Trade community. Attend industry events or join relevant online forums to connect with professionals who can provide insights or even referrals for the National Account Manager role.
✨Tip Number 3
Prepare to discuss your previous sales achievements in detail. Be ready to share specific examples of how you've exceeded targets and built successful partnerships, as this will demonstrate your capability for the role.
✨Tip Number 4
Showcase your understanding of the commercial landscape in Scotland. Being able to discuss current trends and challenges in the On Trade sector will highlight your expertise and passion for the industry.
We think you need these skills to ace National Account Manager
Some tips for your application 🫡
Understand the Company: Familiarise yourself with Innis & Gunn's brand values and their unique position in the market. Highlight your understanding of their products and how they align with your personal values in your application.
Tailor Your CV: Ensure your CV reflects relevant experience, particularly in sales and the alcohol industry. Emphasise your achievements in exceeding sales targets and managing key accounts, as these are crucial for the National Account Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the On Trade sector and your knowledge of the Scottish market. Use specific examples from your past experiences to demonstrate your commercial acumen and ability to drive sales.
Highlight Relevant Skills: In your application, make sure to highlight skills such as communication, analytical thinking, and strategic planning. These are essential for the role and should be backed up with concrete examples from your previous roles.
How to prepare for a job interview at The Innis & Gunn Brewing Company Ltd
✨Show Your Passion for the Brand
Innis & Gunn values originality and character, so make sure to express your enthusiasm for their products. Share your personal experiences with their beers and how you can contribute to their brand story.
✨Demonstrate Your Industry Knowledge
With a strong understanding of the Scottish On Trade landscape being crucial, prepare to discuss current trends, challenges, and opportunities in the industry. This will show that you are not only knowledgeable but also proactive in your approach.
✨Prepare Tailored Strategies
Since the role involves developing account strategies, come prepared with ideas on how you would approach partnerships with national and regional pub groups. Highlight your previous successes in crafting compelling customer proposals.
✨Exhibit Strong Communication Skills
As excellent communication is key for this role, practice articulating your thoughts clearly and confidently. Be ready to discuss how you have influenced stakeholders in the past and how you plan to do so in this position.