At a Glance
- Tasks: Create and manage engaging social media content for over 30 inns.
- Company: Join an award-winning hospitality group known for exceptional service.
- Benefits: Enjoy flexible working, discounts, and a paid day off for your birthday.
- Other info: Work in a supportive environment with opportunities for growth and development.
- Why this job: Be part of a dynamic team that values creativity and innovation in marketing.
- Qualifications: Degree in a relevant field and 1-2 years of social media experience.
The predicted salary is between 23400 - 28600 £ per year.
What makes the perfect pub? It’s great ales, delicious food, a welcoming atmosphere, and the warm welcome from a team that’s at the heart of everything we do.
The Inn Collection Group is a multi-award-winning pubs with rooms company, proudly located in some of the most outstanding destinations across the North of England and Wales.
At ICG, we deliver exceptional hospitality by living and breathing our core values of respect, customer focused, warmth, and honesty, all with the goal of Making People Happy.
How we say thank you!
- Celebrate your birthday with an extra paid holiday.
- Build your future with training and development
- Enjoy 50% off food at any of our Inns
- Relax with a stay at any of our Inns during January, February, and March for just £1.
- Take advantage of the chance to explore our beautiful locations, with 1/3 off room bookings all year round.
- Experience a, spontaneous trip away with £50 on same day bookings
- It’s not just for you—your loved ones can enjoy 15% off bed and breakfast too!
- 24/7 confidential support is always there when you need it with our Employee Assistance Programme
- Contribute to a company that gives back through our Give-inn back scheme
- Join an award-winning team recognised as the Best Pub Employer at the Publican Awards.
- Enjoy the convenience of free on-site parking
- Flexible working and work from home opportunities
Rooted in the North, our support hub at Quorum Business Park in Newcastle serves as a central space where all our departments come together to collaborate and innovate.
Located in a thriving business community, it reflects our strong connection to the region while providing a modern, dynamic environment to drive our collective success.
The Inn Collection Group is a rapidly expanding, award-winning hospitality company with inns across the North of England.
You will play a vital role in the marketing team to help manage the social media accounts for over 30 different inns, driving reach and engagement with our customers.
Accountabilities and Responsibilities
- Develop and implement social media strategies aligned with overall marketing goals.
- Create and curate engaging content, including text, images, videos, and graphics, for all our social media platforms.
- Manage the day-to-day scheduling of all social media channels such as Facebook, Instagram, Linked In, Tik Tok, and You Tube for all 30 sites, adapting content to suit different channels and audiences
- Introduce a relevant scheduling tool suitable for our business and train users to ensure maximum uptake.
- Develop, launch and manage new competitions and campaigns that promote our organisation and brand
- Form key relationships with influencers across social media platforms
- Interact with community and followers, respond to comments and messages, and foster a positive online community.
- Plan, execute, and analyse social media campaigns to achieve specific objectives.
- Track and analyse social media performance metrics, identify trends, and make data-driven recommendations.
- Monitor social media conversations, identify brand mentions, and respond to customer feedback in brand tone of voice.
- Keep abreast of emerging social media trends and best practices.
- Work with marketing team and other stakeholders to align social media efforts with overall business goals.
- Manage and track budgets for social media activities
Key skills
- Excellent storyteller through both written and visual forms
- Strong communicator, working with others in the business to create a clear vision for social media
- Methodical, organised & strong time management
- Results driven approach
- Self-motivated and ability to work autonomously creating new opportunities
- Creative, thinking outside the box and developing innovative content and strategies.
Requirements
- Degree in relevant field (or equivalent)
- Minimum 1-2 years’ work experience in relevant environment
- Experience executing on social platforms with scheduling tools
- Confident user of Microsoft Suite, Canva, Cap Cut and similar content creation tools
- Travel to sites when needed (expenses covered)
- Have a genuine passion for marketing and the hospitality industry
Social Media Executive in Newcastle upon Tyne employer: The Inn Collection
The Inn Collection Group is an exceptional employer, offering a vibrant work culture that prioritises respect, warmth, and customer focus. With unique benefits such as paid breaks, generous discounts, and a commitment to employee development through the Lead-Inn programme, team members are empowered to grow in their careers while enjoying the stunning locations across the North of England and Wales. Join an award-winning team recognised for its dedication to making people happy, where every project contributes to creating memorable experiences for guests.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Inn Collection and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Inn Collection are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Inn Collection on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Inn Collection. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Inn Collection. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Inn Collection:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Inn Collection’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Inn Collection
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Inn Collection will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Inn Collection, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
