At a Glance
- Tasks: Lead digital marketing strategies to drive customer acquisition and revenue growth.
- Company: Join an award-winning hospitality group known for exceptional service and a welcoming atmosphere.
- Benefits: Enjoy flexible working, training opportunities, and discounts at our inns.
- Other info: Be part of a supportive team that values innovation and collaboration.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: 5+ years in digital marketing with strong analytical and strategic skills.
The predicted salary is between 40500 - 49500 £ per year.
What makes the perfect pub? It’s great ales, delicious food, a welcoming atmosphere, and the warm welcome from a team that’s at the heart of everything we do.
The Inn Collection Group is a multi-award-winning pubs with rooms company, proudly located in some of the most outstanding destinations across the North of England and Wales.
At ICG, we deliver exceptional hospitality by living and breathing our core values of respect, customer focused, warmth, and honesty, all with the goal of Making People Happy.
How we say thank you!
- Celebrate your birthday with an extra paid holiday.
- Build your future with training and development
- Enjoy 50% off food at any of our Inns
- Relax with a stay at any of our Inns during January, February, and March for just £1.
- Take advantage of the chance to explore our beautiful locations, with 1/3 off room bookings all year round.
- Experience a spontaneous trip away with £50 on same day bookings
- It’s not just for you—your loved ones can enjoy 15% off bed and breakfast too!
- 24/7 confidential support is always there when you need it with our Employee Assistance Programme
- Contribute to a company that gives back through our Give-inn back scheme
- Join an award-winning team recognised as the Best Pub Employer at the Publican Awards.
- Enjoy the convenience of free on-site parking
- Enjoy flexible hybrid working, with three days in the office and the option to work from home.
Rooted in the North, our support hub at Quorum Business Park in Newcastle serves as a central space where all our departments come together to collaborate and innovate.
Located in a thriving business community, it reflects our strong connection to the region while providing a modern, dynamic environment to drive our collective success.
You'll Fit Right Inn
The Inn Collection Group is a rapidly expanding, award-winning hospitality business with a growing portfolio of inns across the North of England and Wales.
We are seeking a commercially focused Digital and Performance Marketing Manager to accelerate profitable growth and maximise the return from our digital marketing investment.
The role will own performance across the full digital customer funnel, connecting paid, owned and organic channels with customer insight, digital platforms, marketing technology and conversion optimisation.
With responsibility for driving direct revenue, improving customer acquisition efficiency and increasing customer lifetime value, the postholder will use data and analytics to translate business objectives into measurable marketing outcomes.
Working collaboratively across Marketing, Revenue, Finance, E-commerce and Operations, the successful candidate will develop and deliver data-led strategies, optimise digital investment and identify new opportunities for growth.
They will combine strategic commercial thinking with strong technical and performance expertise, ensuring our digital platforms and marketing activity deliver an exceptional customer experience and sustainable ROI.
- Key Accountabilities & Responsibilities
- Develop and lead the long-term digital growth and performance marketing strategy, connecting paid, owned and organic channels to drive customer acquisition, direct revenue and profitable growth.
- Lead and manage the performance marketing agency, setting clear objectives and providing strategic direction across all digital channels.
Oversee the planning, delivery and optimisation of paid search, paid social, display, programmatic, affiliate, SEO and emerging channel activity to drive customer acquisition, direct revenue and ROI.
- Own the commercial performance of the digital marketing ecosystem, ensuring activity has clear objectives, measurable outcomes and strong ROI accountability.
- Manage multi-channel digital marketing budgets and investment, optimising spend to improve customer acquisition efficiency, maximise return on advertising spend and achieve agreed revenue targets.
- Own the end-to-end digital customer funnel, from awareness and acquisition through to website engagement, booking conversion, retention and customer lifetime value.
- Act as the strategic product owner for the website and wider digital platforms, setting the roadmap and prioritising investment to improve user experience, performance, accessibility, content and conversion.
- Lead website development, architecture and transformation projects, ensuring platforms are scalable, customer-focused and aligned with future business growth.
- Drive continuous conversion rate optimisation across the website and booking journey, using customer insight, behavioural data, user research, A/B testing and experimentation to improve conversion and reduce customer friction.
- Develop a strong test-and-learn culture across digital activity, using insight and experimentation to improve creative, targeting, customer experience and commercial performance.
- Use customer data, analytics and insight to identify growth opportunities and improve audience segmentation, targeting, personalisation and media efficiency.
- Lead the development and optimisation of marketing automation and digital customer journeys, supporting customer engagement, conversion, retention and repeat revenue.
- Set and manage the digital performance framework across paid, owned and organic channels, monitoring key measures including traffic, conversion, revenue, ROI/ROAS, customer acquisition cost and customer lifetime value.
- Identify, evaluate and test new digital channels, platforms, technologies and advertising opportunities to support future growth and maintain competitive advantage.
- Translate complex performance data into clear, commercially focused insight and recommendations, enabling senior stakeholders to make informed decisions and prioritise investment effectively.
- Develop and maintain clear digital performance reporting through platforms such as Looker Studio, connecting channel activity to commercial outcomes and highlighting risks, opportunities and future priorities.
- Stay ahead of changes in customer behaviour, digital marketing, AI, search and advertising technology, applying relevant innovation to improve performance, efficiency and competitive advantage.
- Key Skills, Experience & Behaviours
- Strategic and commercially minded
- Strong attention to detail
- Data-driven, with the ability to turn insight into clear actions
- Results focused, with a strong understanding of revenue, ROI, conversion and customer acquisition
- Experienced in campaign, channel and full-funnel performance analysis
- Strong knowledge of Google Analytics, Looker Studio and digital reporting
- Confident using AI tools to improve efficiency, analysis and decision-making
- Proactive and self-motivated, with the ability to work independently
- Curious, open-minded and solutions focused
- Strong analytical and problem-solving skills
- Excellent communication skills, with the ability to simplify complex data and performance insights
- Able to identify and develop new digital growth opportunities
- Strong understanding of SEO and emerging Generative Engine Optimisation (GEO)
- Keeps up to date with changing search behaviour, AI platforms and digital marketing trends
Essential Requirements
- Degree in Marketing, Digital Marketing, Business or a related field, or equivalent experience
- Minimum five years’ experience in digital or performance marketing
- Strong experience in paid media, customer acquisition and performance marketing
- Experience planning, managing and optimising multi-channel digital campaigns
- Experience managing digital marketing budgets and delivering measurable ROI
- Strong knowledge of Google Analytics and digital reporting tools
- Ability to analyse complex data and turn findings into clear actions and recommendations
- Experience with website content management systems (CMS)
- Strong understanding of website performance, customer journeys and conversion optimisation
- Experience working with digital platforms, customer data and marketing technology
- Familiarity with mobile app platforms and technologies
- Strong project management and organisational skills
- Excellent communication and stakeholder management skills
- Experience working collaboratively across Marketing, Revenue, Finance, Technology and Operations
- Understanding of customer data, data quality and digital data governance
- Ability to work closely with Data and Technology teams to support a connected, customer-focused digital ecosystem
Desirable
- Experience in hospitality, leisure, travel or another multi-site consumer business
- Experience working within agile development environments
- Knowledge of UK GDPR, data privacy and digital security
- Experience with SEO, GEO and AI-powered search
- Experience with attribution, customer journey analysis or advanced analytics
- Experience testing new digital channels, technologies or AI tools
Performance Marketing Manager in Newcastle upon Tyne employer: The Inn Collection
The Inn Collection Group is an exceptional employer, offering a vibrant work culture that prioritises respect, warmth, and customer focus. With unique benefits such as paid breaks, generous discounts, and a commitment to employee development through the Lead-Inn programme, team members are empowered to grow in their careers while enjoying the stunning locations across the North of England and Wales. Join an award-winning team recognised for its dedication to making people happy, where every project contributes to creating memorable experiences for guests.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Inn Collection and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Inn Collection are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Inn Collection on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Inn Collection. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Inn Collection. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Inn Collection:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Inn Collection’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Inn Collection
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Inn Collection will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Inn Collection, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
