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For Companies At a Glance
- Tasks: Bring marketing campaigns to life across digital channels and engage with customers.
- Company: Join an award-winning hospitality brand known for its exceptional service.
- Benefits: Enjoy extra paid holidays, discounts on food, and affordable stays at our Inns.
- Why this job: Be part of a dynamic team making people happy in beautiful locations.
- Qualifications: Degree in marketing or relevant experience; strong copywriting and social media skills.
- Other info: Collaborative environment with opportunities for growth in the hospitality industry.
The predicted salary is between 30000 - 42000 £ per year.
What makes the perfect pub? It’s great ales, delicious food, a welcoming atmosphere, and the warm welcome from a team that’s at the heart of everything we do. The Inn Collection Group is a multi-award-winning pubs with rooms company, proudly located in some of the most outstanding destinations across the North of England and Wales. At ICG, we deliver exceptional hospitality by living and breathing our core values of respect, customer focused, warmth, and honesty, all with the goal of Making People Happy.
How we say thank you!
- Celebrate your birthday with an extra paid holiday.
- Enjoy 50% off food at any of our Inns.
- Relax with a stay at any of our Inns during January, February, and March for just £1.
- Take advantage of the chance to explore our beautiful locations, with 1/3 off room bookings all year round.
- Experience a spontaneous trip away with £50 on same day bookings.
- Your loved ones can enjoy 15% off bed and breakfast too!
- 24/7 confidential support is always there when you need it with our Employee Assistance Programme.
- Contribute to a company that gives back through our Give-inn back scheme.
- Join an award-winning team recognised as the Best Pub Employer at the Publican Awards.
- Enjoy the convenience of free on-site parking.
Rooted in the North, our support hub at Quorum Business Park in Newcastle serves as a central space where all our departments come together to collaborate and innovate. Located in a thriving business community, it reflects our strong connection to the region while providing a modern, dynamic environment to drive our collective success.
Role Overview
As Digital Marketing Executive, you will be part of a dynamic marketing team at The Inn Collection Group, supporting the growth of an award-winning hospitality brand across the North of England. You will help bring campaigns to life across digital channels, supporting performance marketing, website content, social media, and customer engagement initiatives.
Key Accountabilities & Responsibilities
- Digital & Website Management: Support the Performance Marketing Manager with website maintenance, content population, and copywriting through the CMS. Ensure website content is accurate, up to date, and aligned with brand guidelines. Assist with site updates to support campaigns, promotions, menu launches and new site openings.
- Performance & Paid Media Support: Work with external paid media agencies to supply creative assets and support campaign delivery. Assist with reviewing campaign performance and identifying opportunities for optimisation. Help manage and maintain brand presence across external platforms, including search engines and partner websites.
- Social Media & Content: Support the day-to-day management of social media channels through scheduling of content across multiple sites and platforms. Develop and support the creation of platform-appropriate social content across all channels. Work with influencers and content creators to build and maintain a strong content library.
- Campaigns & Brand Activity: Support the delivery of all online and offline marketing activity across campaigns. Assist with marketing activity related to new site openings and key brand initiatives. Collaborate with designers to produce engaging digital and web assets in line with brand guidelines.
- Data, Reporting & Collaboration: Assist with reporting on digital performance, including online sessions, conversion rate (CVR), and revenue. Support data analysis to identify trends, opportunities, and areas for optimisation. Collaborate with wider marketing, digital, and operations teams to deliver integrated campaigns. Provide support on ad hoc marketing projects as required.
Key Skills
- Creative thinker with a strong eye for detail.
- Results-driven mindset with a proactive approach to problem-solving.
- Self-motivated with the ability to work autonomously and identify new opportunities.
Requirements
- Degree in a relevant field (or equivalent experience).
- Previous experience in a similar role at an equivalent level.
- Excellent copywriting skills with exceptional attention to detail and grammar.
- Strong knowledge of all major social media platforms and how to use them to support marketing activity.
- Confident user of Microsoft Office Suite.
- Willingness to travel to sites when required (expenses covered).
- Genuine passion for marketing and the hospitality industry.
Desirable Experience
- Knowledge of Facebook Business Manager and paid social advertising.
- Experience using CMS platforms.
- Previous experience working within the hospitality sector.
- Working knowledge of Adobe Creative Suite.
Digital Marketing Executive in Newcastle upon Tyne employer: The Inn Collection Group
Contact Detail:
The Inn Collection Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your creativity and expertise, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its values. At The Inn Collection Group, they value warmth and customer focus, so think about how you can align your experiences with their mission to make people happy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our award-winning team.
We think you need these skills to ace Digital Marketing Executive in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital marketing and the hospitality industry shine through. We want to see that you genuinely care about making people happy and how you can contribute to our team!
Tailor Your Content: Make sure to customise your application to reflect the key skills and responsibilities mentioned in the job description. Highlight your relevant experience and how it aligns with what we’re looking for at The Inn Collection Group.
Be Creative: As a Digital Marketing Executive, creativity is key! Don’t be afraid to showcase your unique style in your application. Whether it’s your copywriting or how you present your experience, make it engaging and memorable.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Inn Collection Group
✨Know Your Stuff
Before the interview, dive deep into The Inn Collection Group's values and recent campaigns. Familiarise yourself with their digital presence and think about how you can contribute to their mission of Making People Happy.
✨Showcase Your Creativity
As a Digital Marketing Executive, creativity is key! Prepare examples of past campaigns you've worked on, especially those that involved social media or content creation. Be ready to discuss your thought process and how you measure success.
✨Be Data-Driven
Brush up on your analytical skills! Be prepared to talk about how you've used data to optimise campaigns in the past. Mention specific metrics you've tracked and how they influenced your marketing strategies.
✨Ask Insightful Questions
Interviews are a two-way street. Prepare thoughtful questions about the team dynamics, upcoming projects, or how they measure success in their digital marketing efforts. This shows your genuine interest in the role and the company.
