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For Companies At a Glance
- Tasks: Create engaging content for social media and manage online presence.
- Company: Join the luxury team at Gilpin Hotel & Lake House, part of Pride of Britain Hotels.
- Benefits: Enjoy perks like free food, gym membership, and employee discounts.
- Why this job: Be the voice of a prestigious brand and connect with a vibrant audience.
- Qualifications: 1 year of social media experience and strong communication skills required.
- Other info: Salary starts at £26,000 with potential monthly gratuities.
The predicted salary is between 24000 - 28000 £ per year.
Company Description
At Gilpin Hotel & Lake House, we proudly offer two distinct luxury establishments situated on separate estates, yet operated seamlessly as one cohesive team. Whether you opt for the laid-back ambiance of Gilpin Hotel or the distinct combination of hotel and country house at Gilpin Lake House, your experience with us is designed to be effortlessly harmonious.
Gilpin Hotel & Lake House are part of the prestigious Pride of Britain Hotels and we are proud to be one of the 580 members of Relais & Châteaux, an association of worldwide independent hotel and restaurant owners.
Job Description
Live and breathe social media? Know your Stories from your Shorts and your TikToks from your Threads? Well, our brand new Content Creator role could be a ‘reel’ good fit for you and your career. As Gilpin’s Content Creator you will craft engaging narratives, captivating visuals and compelling stories that resonate with our wide audience across various digital platforms. Whether it\’s penning persuasive blog posts, capturing high quality images and videos or curating eye-catching social media content, your creativity and skills will be the driving force behind building a meaningful connection with our fans and followers.
Key Responsibilities
- Oversees the Gilpin Hotel & Lake House’s social media channels (which currently include Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter & YouTube) and manages communication including posts, messages, comments etc.
- Takes responsibility for being the brand voice on social media channels, ensuring the Gilpin tone-of-voice at all times.
- Works with the PR & Marketing Manager on a social media strategy and rolling social media calendar.
- Captures, creates and edits high quality photography and videography content across Gilpin Hotel & Lake House, from bedroom tours to new dishes from our Michelin starred restaurant, and more.
- Keeps up-to-date with the latest social media trends and how they could be incorporated into Gilpin Hotel & Lake House’s social media plan.
- Monitors the success of social media campaigns and growth by regularly assessing analytics e.g. engagement, reach, conversions, website traffic, and adapts and changes as necessary.
- Assists with the up-keep of other digital channels alongside the Marketing team.
Qualifications
- In-depth understanding of social media, ideally with a minimum of 1 year’s experience in a social media marketing role
- First-class written and spoken communication
- Proofreading and editing skills
- Good analytical skills
- Proficient in Microsoft Office; experience of Adobe design software and project management software useful
Additional Information
Salary: £26,000
Gratuities are allocated on a points basis, depending on development tiers. Although variable, average levels are projected as being from £370 to £550 per month.
Hours: 40 hours per week.
- Canteen
- Company events
- Company pension
- Discounted or free food
- Employee discount
- Free or subsidised travel
- Gym membership
- On-site parking
Relocation assistance may be available
Staff transport provided free between staff houses and hotel
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Content Creator employer: The Inn at Hastings Park
Contact Detail:
The Inn at Hastings Park Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator
✨Tip Number 1
Familiarise yourself with Gilpin Hotel & Lake House's brand voice and aesthetic. Spend some time engaging with their social media channels to understand the type of content they share and how they interact with their audience. This will help you tailor your approach and demonstrate your fit for the role.
✨Tip Number 2
Showcase your creativity by preparing a portfolio of your previous work. Include examples of social media campaigns, blog posts, and any photography or videography you've done. Highlight projects that align with the luxury hospitality sector to make your application stand out.
✨Tip Number 3
Stay updated on the latest social media trends and tools. Being knowledgeable about current trends will not only impress during interviews but also show that you're proactive and ready to bring fresh ideas to the team at Gilpin.
✨Tip Number 4
Network with professionals in the hospitality and content creation fields. Attend industry events or engage with relevant online communities. Building connections can provide valuable insights and potentially lead to referrals for the Content Creator position.
We think you need these skills to ace Content Creator
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Content Creator position. Familiarise yourself with the social media platforms mentioned and think about how your skills align with their needs.
Tailor Your CV: Craft your CV to highlight relevant experience in social media marketing. Include specific examples of past work that demonstrate your ability to create engaging content and manage social media channels effectively.
Create a Portfolio: As a Content Creator, showcasing your previous work is crucial. Compile a portfolio that includes examples of your writing, photography, and any social media campaigns you've managed. This will give them a clear idea of your style and capabilities.
Write a Compelling Cover Letter: In your cover letter, express your passion for social media and creativity. Mention why you want to work at Gilpin Hotel & Lake House specifically, and how you can contribute to their brand voice and social media strategy.
How to prepare for a job interview at The Inn at Hastings Park
✨Showcase Your Creativity
As a Content Creator, your creativity is key. Bring examples of your previous work, whether it's social media posts, blog articles, or videos. Be ready to discuss your creative process and how you engage audiences.
✨Know the Brand
Familiarise yourself with Gilpin Hotel & Lake House's brand voice and values. Understand their social media presence and be prepared to suggest how you could enhance it. This shows your genuine interest in the role.
✨Stay Updated on Trends
Demonstrate your knowledge of current social media trends and how they can be applied to the hospitality industry. Discuss recent campaigns that have caught your eye and how you would adapt similar strategies for Gilpin.
✨Prepare for Analytics Questions
Since monitoring success through analytics is part of the role, be ready to talk about how you've used data to inform your content strategy in the past. Highlight any tools you're familiar with and how you've adapted content based on performance metrics.
