At a Glance
- Tasks: Manage and grow our TikTok channel, creating engaging content and spotting trends.
- Company: Join The INKEY List, a skincare brand that values simplicity and community.
- Benefits: Enjoy hybrid working, private medical insurance, and a monthly product allowance.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of TikTok culture while making skincare accessible and fun.
- Qualifications: 3-4 years of social media experience, especially with TikTok, and strong content creation skills.
The predicted salary is between 40500 - 49500 £ per year.
About The INKEY List
At The INKEY List, we believe skincare should be simple. We make science easier to understand, so everyone can make informed choices about their skin.
Since launching in 2018, we've challenged the industry by putting education, honesty and efficacy first.
We listen to our community, create products backed by science and never overcomplicate what should be simple.
We Give A Care.
About our customers, our community and the people who make The INKEY List what it is.
We know our best work happens when people feel supported, trusted and able to be themselves.
About the role
As Assistant Social Media Manager – Tik Tok, you'll own the day-to-day execution of The INKEY List's global Tik Tok channel, with a particular focus on growing our awareness, relevance, engagement and community in the US.
This is a highly hands-on, platform-native role where you'll be immersed in Tik Tok culture: spotting trends, conversations, creators and cultural moments and turning them into content and opportunities for the brand.
You'll work closely with our Social Media Manager and across our wider Social, Influencer, Creator, Community, Marketing, Creative and Tik Tok Shop teams to make Tik Tok an integral part of the wider INKEY advocacy ecosystem.
Every role at INKEY contributes to making skincare simple, more accessible and more effective. This one is no different.
- What you'llbe doing
- Own our global Tik Tok channel day-to-day, managing the content calendar, scheduling and publishing in line with our brand and commercial priorities.
- Lead Tik Tok-first content ideation, developing original, entertaining and educational concepts that feel native to the platform and authentically INKEY.
- Be the eyes and ears of Tik Tok, staying relentlessly close to emerging trends, formats, sounds, creators, conversations and cultural moments, particularly within the US market.
- Turn culture into content, identifying opportunities for reactive and real-time content and moving quickly when the right conversations and moments emerge.
- Create, edit and source content, from filming and editing Tik Toks to finding brilliant UGC and creator content that can be brought into the channel.
- Develop our Tik Tok content pillars, continuously testing new formats, ideas and approaches based on audience behaviour, platform trends and brand priorities.
- Build an engaged Tik Tok community, actively managing comments and conversations, understanding audience sentiment and turning community interactions into content opportunities.
- Own Tik Tok performance and optimisation, tracking KPIs, understanding what's working and why, and using data and insights to continuously improve our content and channel strategy.
- Bring Tik Tok intelligence into the wider team, sharing trends, cultural insights, emerging creators and audience behaviours that could unlock opportunities beyond the channel itself.
- Own the day-to-day management of Founder Colette Laxton's Tik Tok, developing her content calendar and working closely with Colette to create, film, edit and publish content that brings her personality, expertise and founder perspective to life.
- Connect our Tik Tok ecosystem, working closely with the Social Media Executive responsible for Instagram and our Influencer, Creator, Community, Marketing, Creative and Tik Tok Shop teams to share learnings and amplify the best content and opportunities across channels.
- Support campaigns, launches and key brand moments, identifying how Tik Tok can amplify wider activity and how insights from the platform can influence our broader content and advocacy strategy.
Tik Tok Shop isn't directly owned by this role, but you'll work closely with the Tik Tok Shop team to ensure our organic and commercial Tik Tok activity feels connected and complementary.
What we're looking for
We're interested in the person as much as the experience.
You'll likely have
- 3–4+ years' social media experience, with strong hands-on Tik Tok experience and ideally experience managing a brand Tik Tok channel.
- A deep understanding of Tik Tok – its culture, trends, formats, creators, sounds, communities and audience behaviours.
You don't just use Tik Tok; you understand why things work on it.
- A strong understanding of the US Tik Tok ecosystem and US culture, or the curiosity and cultural awareness to stay genuinely close to what's happening in the market.
- A strong track record of creating and developing engaging, platform-native short-form content, with experience filming, editing and/or sourcing content.
- Brilliant content instincts and the ability to spot an opportunity, develop an idea and move quickly to bring it to life.
- Strong community management skills and confidence engaging with audiences in an authentic and recognisable brand voice.
- Confidence using analytics and performance data to understand what's working and inform what you do next. We currently use Dash Hudson.
- Strong copywriting skills and excellent attention to tone of voice, from hooks and captions to on-screen messaging.
- A highly organised, proactive approach and the confidence to make decisions and work at pace.
- A natural curiosity about culture, beauty and what people are talking about online, with knowledge of skincare, ingredients and the wider beauty landscape a plus.
- A collaborative approach and an enthusiasm for working across teams to make great ideas happen.
- What you’ll get from us
We're committed to creating an environment where everyone can do their best work.
Alongside a competitive salary, we offer
- Hybrid working – giving you the flexibility to balance work and life in a way that works for you.
- Private medical insurance through Vitality
- Employee Assistance Programme
- Enhanced family policies & support
- Life Assurance - giving you extra peace of mind.
- 25 days' holiday, plus bank holidays
- Your birthday off – celebrate your day, your way.
- Monthly product allowance – so you can enjoy and experience the products you help bring to life.
- Cycle to Work and Electric Car schemes
- Regular team days and a dog-friendly office, because great work happens when people connect (and we're always happy to see four-legged colleagues too!).
Most importantly, you'll join a team that cares deeply, makes things happen and does it together.
Our commitment
At The INKEY List, we know different perspectives make us stronger.
We're committed to creating an inclusive workplace where everyone feels welcome, respected and able to do their best work.
If you need any adjustments during the recruitment process, please let us know. We're happy to help.
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Assistant Social Media Manager - TikTok in London employer: The Inkey List
At The INKEY List, we pride ourselves on fostering a supportive and inclusive work environment that prioritises employee well-being and growth. Located in Nottingham, our hybrid working model allows for flexibility, while our commitment to professional development ensures that you can progress your career in finance and online operations. With benefits like private medical insurance, generous holiday allowances, and a dog-friendly office, we create a culture where everyone can thrive and contribute meaningfully to our mission of simplifying skincare.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Social Media Manager - TikTok in London
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Inkey List are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Inkey List on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Assistant Social Media Manager - TikTok in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Inkey List. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Inkey List:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Inkey List’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Inkey List
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Inkey List will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Inkey List, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
