At a Glance
- Tasks: Own and execute our Instagram strategy, driving engagement and community growth.
- Company: Join a dynamic beauty brand with a collaborative and innovative culture.
- Benefits: Enjoy private medical care, team days, and a dog-friendly office.
- Other info: Opportunity for growth into broader social or leadership roles as the brand expands.
- Why this job: Make a real impact on brand awareness and creativity in a fast-paced environment.
- Qualifications: 4+ years of social media experience and strong copywriting skills.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Hybrid – 2 days in office)
Reports to: Director Global Brand Advocacy
The role
The Social Media Assistant Manager is responsible for the end-to-end ownership and execution of our INKEY’s Instagram channel. This role leads content ideation, briefing, sourcing, creation, publishing and performance optimisation to drive brand awareness, engagement and community growth. This is a hands‑on role, partnering closely with creative, marketing and influencer teams to ensure content is culturally relevant, on‑brand and aligned to our educational and commercial priorities. From concept through to reporting, this role ensures Instagram is consistently executed to a high standard and delivers measurable impact. This role works side by side with Tik Tok Social Media Manager.
Key responsibilities
- Execute the Instagram strategy aligned with brand and commercial objectives
- Build and manage monthly content calendars
- Identify content pillars and ensure consistency across feed, reels, stories and highlights
- Stay ahead of platform updates, trends and algorithm changes
- Continuously test new formats and approaches to drive engagement and growth
Content Ideation & Creation
- Lead creative ideation for Instagram-first content
- Develop engaging concepts for reels, static posts, carousels and stories
- Write compelling captions aligned with brand tone of voice
- Brief internal teams, creators, freelancers, or agencies for content production
- Collaborate on shoots with our TikTok Manager (product, lifestyle, UGC, educational content, etc.)
- Ensure content is platform-native and optimized for engagement
Briefing & Production Management
- Create clear and inspiring content briefs
- Manage timelines for content creation and delivery
- Review and approve creative assets before publishing
- Coordinate with design, creative, PR, influencer and marketing teams
- Ensure brand consistency across all visual and written content
- Own daily publishing and scheduling across Instagram (feed, Reels, Stories)
- Align with the Community team on key messaging, campaigns and reactive moments
- Work closely with the Community Management team to ensure timely and on-brand responses to comments and DMs
- Identify opportunities for reactive or real-time content
- Track and report on our KPIs with actionable insights
- Use analytics to refine strategy and improve performance
- Monitor sentiment, recurring themes and audience feedback, feeding insights back into content strategy
- Work closely with influencer/creator/affiliate teams to amplify content
- Assist in briefing and repurposing of UGC and influencer content for Instagram
- Align Instagram content with broader marketing campaigns and launches
Skills & experience
- 4+ years social media experience
- Strong understanding of Instagram (Reels, Stories, feed strategy, trends)
- Proven track record of growing engagement and community
- Experience briefing creatives and managing content production
- Strong copywriting skills with attention to tone of voice
- Highly organised with strong project management skills
- Analytical mindset with experience using Instagram Insights and reporting tools (Dash)
- Comfortable working in a fast-paced, collaborative environment
- Good understanding of the beauty landscape, with knowledge of skincare trends and ingredients preferred
Why this role
- True channel ownership: Lead and shape our Instagram with real impact
- Creative influence with visibility: Work cross‑functionally and see your ideas come to life
- A lean, collaborative team: High trust, low ego and space to take initiative
- Direct impact on growth: Your work will directly influence engagement, community building and brand relevance
- Opportunity to scale with the brand: Scope to expand into broader social, content or leadership responsibilities as the business grows!
What we will give to you (our Company Benefits)
- Private Medical for ALL employees - Vitality Medical scheme
- Part of the BCORP organisations
- Birthday day off
- Cycle to work scheme
- Team days
- Allowance to use on our wonderful products each month
- Dog friendly office
The INKEY team
At INKEY we are a dynamic and enthusiastic team with huge ambition. We make things happen (sometimes against the odds!) by thinking differently and being solution‑led. We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous. We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions. We are really proud of the culture and environment we have built in our business since our launch in 2018. We stand for transparency, equality and fairness and live this through our brand and our team every day.
Social Media Assistant Manager employer: The INKEY List | B Corp
At INKEY, we pride ourselves on being an excellent employer, offering a vibrant work culture that fosters creativity and collaboration. Our London-based team enjoys hybrid working arrangements, comprehensive benefits including private medical care, and ample opportunities for professional growth within a supportive environment. Join us to make a real impact on our brand's social media presence while being part of a diverse and ambitious team dedicated to innovation and improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Assistant Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The INKEY List | B Corp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The INKEY List | B Corp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The INKEY List | B Corp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The INKEY List | B Corp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Assistant Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The INKEY List | B Corp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The INKEY List | B Corp:Show us that you’ve done your homework! In your application, briefly mention what you admire about The INKEY List | B Corp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The INKEY List | B Corp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The INKEY List | B Corp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The INKEY List | B Corp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
