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For Companies At a Glance
- Tasks: Lead social media strategy and build impactful brand partnerships.
- Company: Join The INKEY List, a B Corp with a community-first ethos.
- Benefits: Enjoy private medical, birthday off, and a dog-friendly office.
- Why this job: Shape cultural conversations and connect authentically with communities.
- Qualifications: Experience in social media strategy and a passion for community engagement.
- Other info: Dynamic, fast-paced environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Social & Brand Partnerships Manager role at The INKEY List | B Corp.
Location: London (Hybrid a minimum of 2/3 days in the office)
Type: Full‑Time, Permanent
About the Role
We are seeking a strategic and culturally aware Social & Brand Partnerships Manager to lead how we show up across platforms and in culture. This role is central to our community‑first brand ethos, shaping how we connect with our audience through platform‑native content and meaningful collaborations. You’ll be responsible for growing reach and engagement, nurturing trust, relevance, and advocacy at every touchpoint.
Key Responsibilities
- Develop and lead an insight‑led global social media strategy that aligns with brand purpose and community expectations.
- Oversee platform strategy, content calendars, and creative output — ensuring we meet the community where they are and in ways they care about.
- Monitor sentiment and trends to evolve our voice and storytelling based on what the community is asking for and responding to.
- Build and activate social‑first brand collaborations that create value for our audience — not just noise.
- Partner with culturally relevant, like‑minded brands to launch campaigns, co‑branded content, and activations that spark conversation and community pride.
- Ensure all partnerships are developed through the lens of what matters to our community, anticipating their curiosities, concerns, and aspirations.
- Use community listening, feedback, and social sentiment to inform both social and partnership strategies.
- Collaborate with the #askINKEY team and education/content leads to ensure alignment between what we say, what we create, and what the community needs.
- Act as a champion for the voice of the community inside the business — translating insights into innovation and action.
- Work closely with Brand, Creative, Influencer, Education, Product, and PR teams to deliver integrated campaigns that feel seamless and audience‑first.
- Contribute to consumer insights and R&D by identifying community‑driven white spaces.
- Lead and inspire a team of social strategists, community managers, and content specialists.
- Set clear objectives and mentor the team to push boundaries while staying rooted in authenticity.
Personal Attributes
- Passionate about serving and growing communities, not just building audiences.
- Highly collaborative, with a bias for action and experimentation.
- Deeply curious, empathetic, and culturally aware.
- Thrives in a fast‑paced, dynamic, purpose‑led environment.
What We Offer
- Private Medical for ALL employees – Vitality Medical scheme
- Company benefits package (BCORP organisations, birthday day off, cycle to work scheme, team days, product allowance)
- Dog‑friendly office
Seniority Level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
Social & Brand Partnerships Manager employer: The INKEY List | B Corp
Contact Detail:
The INKEY List | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social & Brand Partnerships Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your personality! When you get the chance for an interview or a casual chat, let your passion for community-building shine through. We want to see how you can bring our brand ethos to life and connect with our audience.
✨Tip Number 3
Do your homework! Research The INKEY List and understand our values, products, and community. This will help you tailor your conversations and show us that you’re genuinely interested in being part of our team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Social & Brand Partnerships Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social & Brand Partnerships Manager role. Highlight your experience with social media strategies and community engagement, as this is what we’re all about at The INKEY List.
Show Your Passion: We love candidates who are genuinely passionate about building communities. Share examples of how you've nurtured relationships or created meaningful content in your previous roles. Let your enthusiasm shine through!
Be Authentic: Authenticity is key for us. When writing your application, be yourself! Use a tone that reflects your personality and aligns with our brand ethos. We want to see the real you, not just a list of achievements.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The INKEY List | B Corp
✨Know Your Brand Inside Out
Before the interview, dive deep into The INKEY List's mission, values, and recent campaigns. Understand their community-first approach and think about how your experience aligns with their ethos. This will show that you're not just interested in the role but genuinely passionate about the brand.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed social media strategies in the past. Highlight any insight-led approaches you've taken and how they resulted in increased engagement or community trust. Be ready to share metrics that demonstrate your success.
✨Be Culturally Aware
Given the importance of cultural relevance in this role, come prepared with insights on current trends and how they could be leveraged for brand partnerships. Think about potential collaborations that align with The INKEY List’s values and community interests, and be ready to pitch your ideas.
✨Emphasise Collaboration Skills
This role requires working closely with various teams, so be sure to highlight your collaborative experiences. Share stories that illustrate your ability to work cross-functionally and how you’ve successfully led teams to achieve common goals while staying true to the brand's voice.
