Senior National Account Manager in Nottingham

Location: Hybrid, 2/3 days in the office and remaining from home. Located at Nottingham / London office (with regular travel to Boots HQ in Nottingham).

Reports to: Commercial Director

Direct Reports: Sales Assistant (manages order processing, account operations, and sales administration for the Boots account)

Role Purpose: As Senior National Account Manager – Boots, you will own the commercial strategy and delivery for The INKEY List’s No.1 UK retail partnership, with full P&L responsibility. Already a Top 3 skincare brand in Boots, our ambition is bold and urgent: to be the No.1 skincare brand both online and offline. This role is about winning differently — moving fast, making bold commercial calls, and orchestrating seamless execution across Boots and INKEY teams. At the same time, you will own and lead the relationship with Boots, building the trust, credibility, and partnership equity that makes INKEY not just another supplier, but a preferred, liked, and valued partner.

Key Responsibilities:

• Lead the full Boots P&L — balancing ambitious growth targets with disciplined profitability.
• Relentlessly optimise trade spend and promotional investments to maximise ROI and accelerate share.
• Make rapid, data-driven adjustments to capture upside or manage risks.
• Negotiate bold, future-facing commercial terms that strengthen long-term brand advantage.

Strategic Planning & Execution:

• Own and deliver the annual Joint Business Plan (JBP) with Boots, aligning with INKEY’s global priorities and our No.1 ambition.
• Develop disruptive assortment, merchandising, and activation strategies that win online and offline.
• Constantly monitor competitors, category shifts, and consumer behaviour to identify and act on incremental growth opportunities.

Cross-Functional Leadership & Partnership:

• Own and lead senior relationships with Boots’ buying, marketing, and supply chain teams — elevating INKEY to “preferred partner” status.
• Build trust and credibility by delivering consistently, moving fast, and creating joint wins.
• Inspire and orchestrate INKEY’s internal teams (Marketing, Supply, Education, Digital, Finance) to deliver seamless execution against Boots priorities.
• Cut through silos, resolve conflicts fast, and keep teams moving at pace.

Insight-Driven Growth:

• Use Boots EPOS and shopper insights as weapons to unlock targeted opportunities.
• Monitor sell‑in and sell‑through performance daily/weekly, making fast tactical shifts.
• Analyse category and competitor activity to anticipate threats and stay one step ahead.
• Lead and coach the Sales Assistant to deliver operational excellence at speed.
• Foster a winning, accountable, and commercially sharp culture within the UK team.

Skills & Experience:

• 7–10 years of proven commercial experience in national account management or commercial roles within beauty, skincare, or CPG.
• Direct Boots experience at some point in career — with strong knowledge of systems, JBPs, and buyer engagement.
• Demonstrated success in delivering growth and profitability in large‑scale retail accounts.
• Proven track record of driving challenger brands into category leadership positions.
• Strong P&L ownership with expertise in trade spend optimisation, promotional ROI, and agile commercial decision‑making.
• Skilled influencer — able to mobilise cross‑functional teams internally and retailer stakeholders externally.
• Experience in both mass and prestige retail environments.
• Strong digital and omnichannel retail growth track record.
• High‑growth, entrepreneurial brand experience.

Key Behaviours:

• Relentless competitor – fuelled by the ambition to make INKEY the No.1 skincare brand at Boots, online and offline.
• Thrives on pace – moves decisively, and cuts through complexity.
• Challenger mindset: challenges the norm, breaks category conventions, and creates disruptive advantage.
• Commercially obsessed: balances bold growth with disciplined profitability.
• Partner of choice: builds trusted, respected relationships with Boots stakeholders so INKEY is seen as a liked and preferred partner.
• Data as a weapon: uses insight for speed and smarter decisions.
• Orchestrator of action: unites cross‑functional teams to deliver more than the sum of the parts.
• Resilient competitor: thrives in setbacks, bounces back harder, and pushes through barriers.
• Brand passionate: lives INKEY’s mission to simplify skincare and empower consumers.

What we will give to you (our Company Benefits):

• Private Medical for ALL employees - Vitality Medical scheme
• Part of the BCORP organisations
• Birthday day off
• Cycle to work scheme
• Team days
• Allowance to use on our wonderful products each month
• Dog friendly office

The INKEY team: At INKEY we are a dynamic and enthusiastic team with huge ambition. We make things happen (sometimes against the odds!) by thinking differently and being solution‑led. We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous. We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions. We are really proud of the culture and environment we have built in our business since our launch in 2018. We stand for transparency, equality and fairness and live this through our brand and our team every day.