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- Tasks: Lead visual merchandising across diverse retailers, enhancing shopper experience and conversion.
- Company: Dynamic and ambitious brand with a collaborative culture.
- Benefits: Hybrid working, private medical, 25 days holiday, and product allowance.
- Why this job: Make a real impact on how our brand shines in stores globally.
- Qualifications: 3-5 years in visual merchandising with strong creative and commercial skills.
- Other info: Clear development pathway into senior roles and a supportive team environment.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (hybrid, a minimum of 2/3 days in the office each week)
Department: Commercial
The Role
This role leads shopper-led visual merchandising execution across the UK and Rest of World markets. The Regional Visual Merchandising Manager ensures INKEY shows up clearly, confidently and commercially across a diverse set of retailers, store formats and market environments. Working from global shopper missions and VM principles, this role translates strategy into regionally effective execution that improves speed to find, ease of shop and conversion. This is not a project management-only role. You are accountable for adding value to the work, learning from store performance and raising the quality and effectiveness of VM over time, not just delivering assets.
Key Responsibilities
- Shopper Missions and VM Leadership
- Execute global shopper mission frameworks across UK and ROW markets, adapting for local nuance while protecting global intent
- Apply shopper psychology to improve navigation, clarity and confidence to purchase
- Ensure every VM execution and activation is anchored to a clear shopper mission and conversion objective
- Visual Merchandising Execution
- Deliver VM across permanent fixtures, temporary placements and market-specific activations and events
- Translate global VM guidelines into retailer-ready execution that improves hierarchy, shopability and education
- Own execution quality in store and ensure global standards are met consistently
- Creative and Trade Marketing Partnership
- Partner with Trade Marketing as a peer to ensure activations are shopper-led and commercially focused
- Work with Creative and the in-house VM Designer to translate brand toolkits into clear, engaging in-store execution
- Challenge briefs or executions that look good but do not improve clarity, education or conversion
- Agency and Vendor Management
- Manage regional VM agencies and production vendors from the approved vendor ecosystem
- Brief agencies with clear intent, constraints and success criteria
- Push agencies to continually improve execution quality, not repeat past solutions
- Oversee timelines, cost discipline and readiness for installation
- Manage approved vendor list and run tendering process for region.
- Continuous Improvement and Learning
- Use store feedback, performance observation and regional insight to improve execution cycle by cycle
- Turn learnings into clear recommendations and upgrades for future VM and activations
- Share regional insights back to the global VM function to evolve playbooks, templates and standards
- Proactively identify opportunities to simplify, sharpen and strengthen how INKEY shows up in store
Required Skills and Experience
- 3–5 years' experience in visual merchandising, retail marketing or shopper marketing
- Experience working across multiple markets, retailer formats or international environments
- Strong creative judgement combined with commercial thinking and attention to detail
- Proven ability to manage agencies and external suppliers and improve output over time
- Confident cross-functional partner who can influence and challenge constructively
Who You Are
- Shopper-first and curious about how people actually behave in store
- Outcome-led: you care that it works, not just that it ships
- Comfortable owning decisions and improving execution over time
- Creatively minded but grounded in clarity, education and conversion
- Organised, proactive and calm in fast-moving environments
Why INKEY?
- Real ownership of how the brand wins in store across the UK and international markets
- Direct impact on conversion, clarity and shopper confidence at the point of purchase
- A fast-moving, ambitious and collaborative culture
- Clear development pathway into senior VM leadership or broader shopper and trade marketing roles
What we will give to you (our Company Benefits):
- Hybrid working
- Private Medical for ALL employees - Vitality Medical scheme
- Part of the BCORP organisations
- 25 days holiday plus bank holidays
- Birthday day off
- Cycle to work scheme
- Electric Car scheme
- Team days
- Allowance to use on our wonderful products each month
- Dog friendly office
The INKEY team
At INKEY we are a dynamic and enthusiastic team with huge ambition. We make things happen (sometimes against the odds) by thinking differently and being solution-led. We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous. We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions. We are really proud of the culture and environment we have built in our business since our launch in 2018. We stand for transparency, equality and fairness and live this through our brand and our team every day. We are for everyone.
Regional Visual Merchandising Manager, UK and Rest of World in London employer: The INKEY List | B Corp
Contact Detail:
The INKEY List | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Visual Merchandising Manager, UK and Rest of World in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their visual merchandising strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your creativity! Bring a portfolio of your past work to interviews, especially if it includes successful VM executions. This tangible evidence of your skills can really impress hiring managers and set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at INKEY.
We think you need these skills to ace Regional Visual Merchandising Manager, UK and Rest of World in London
Some tips for your application 🫡
Show Your Passion for Visual Merchandising: When you're writing your application, let your enthusiasm for visual merchandising shine through! Share specific examples of how you've improved shopper experiences in the past and how you can bring that same energy to INKEY.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with different markets and retailer formats, and explain how your skills align with the responsibilities outlined in the job description.
Be Clear and Concise: We love a good story, but keep it relevant! Use clear language and get straight to the point about your achievements and how they relate to the role. This will help us see your potential impact on our team.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at The INKEY List | B Corp
✨Know Your Shopper Missions
Before the interview, dive deep into understanding shopper missions and how they influence visual merchandising. Be ready to discuss how you can adapt global frameworks to local markets while maintaining the brand's intent.
✨Showcase Your Creative Judgement
Prepare examples of past projects where your creative judgement led to improved clarity and conversion in-store. Highlight how you balanced creativity with commercial thinking, as this role demands a strong blend of both.
✨Demonstrate Agency Management Skills
Think of specific instances where you've successfully managed agencies or external suppliers. Be prepared to discuss how you pushed for quality improvements and what strategies you used to ensure successful outcomes.
✨Emphasise Continuous Improvement
Share your approach to learning from store performance and how you've turned insights into actionable recommendations. This shows that you're outcome-led and committed to enhancing execution over time, which is crucial for this role.