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- Tasks: Lead the evolution of INKEY's visual identity across all platforms, from TikTok to packaging.
- Company: Join a dynamic B Corp beauty brand with a passion for creativity and innovation.
- Benefits: Enjoy private medical care, birthday off, and a dog-friendly office.
- Why this job: Make a real impact in a fast-paced environment while shaping design trends for Gen Z.
- Qualifications: 5+ years in beauty or lifestyle design, with strong skills in Adobe Creative Suite.
- Other info: Collaborative culture focused on growth, transparency, and creative ideas.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Design Lead role at The INKEY List | B Corp.
Location: London (Hybrid) a minimum of 2/3 days in the office each week.
Type: Full-Time, Permanent.
Reports to: Creative Director.
About the Role
We are looking for a Design Lead to help drive the next evolution of INKEY's visual identity across every touchpoint from TikTok to packaging, retail to email. You will bring strategic thinking and sharp execution to a fast-paced creative team obsessed with clarity, consistency, and creative impact. This is a hands-on role for a designer who can flex between brand guardianship and culture-led disruption, with a deep understanding of design that performs especially in the North American beauty market.
What You Will Do
- Craft and execute high-impact design across web, email, social, packaging, VM, and campaigns.
- Lead brand consistency across assets while knowing when (and how) to push boundaries.
- Work closely with the Creative Director to translate brand vision into best-in-class design.
- Collaborate cross-functionally with social, VM, and global marketing teams to align on creative needs and strategic output.
- Champion a consumer-first, conversion-minded approach to design.
- Stay up to date on Gen Z visual culture, platform trends, and industry innovation.
- Lead visual development for launches, moments, and always-on brand storytelling.
- Ensure all work meets the highest creative and commercial standards fast and clean.
What You Will Bring
- 5+ years of experience in beauty, lifestyle, or relevant brand/agency environments.
- Proven ability to deliver consistent, conversion-driven design across physical and digital platforms.
- Deep knowledge of North American market design expectations (Sephora, Ulta, Amazon, etc.).
- Expert proficiency in Adobe Creative Suite; Figma and Canva a plus.
- Experience working in fast-paced environments with tight turnarounds.
- A collaborative mindset with strong communication and stakeholder management skills.
- Obsessed with great design, clear storytelling, and raising the bar.
- Passionate about the brand, the customer, and using design to build trust and love.
What We Will Give to You (Our Company Benefits)
- Private Medical for ALL employees - Vitality Medical scheme.
- Part of the BCORP organisations.
- Birthday day off.
- Cycle to work scheme.
- Electric Car scheme.
- Allowance to use on our wonderful products each month.
- Dog friendly office.
The INKEY Team
At INKEY we are a dynamic and enthusiastic team with huge ambition. We make things happen (sometimes against the odds!) by thinking differently and being solution-led. We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous. We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions. We are really proud of the culture and environment we have built in our business since our launch in 2018. We stand for transparency, equality and fairness and live this through our brand and our team every day. We are for everyone.
Design Lead in London employer: The INKEY List | B Corp
Contact Detail:
The INKEY List | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Design Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and design industry, especially those connected to The INKEY List. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your work! Create a stunning portfolio that highlights your best design projects, especially those that resonate with the North American market. Make sure it’s easy to navigate and visually appealing.
✨Tip Number 3
Prepare for the interview by understanding The INKEY List's brand identity and recent campaigns. Bring fresh ideas to the table that align with their vision and demonstrate your passion for their products.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Design Lead in London
Some tips for your application 🫡
Show Off Your Design Skills: When you're applying for the Design Lead role, make sure to showcase your best design work. Include a portfolio that highlights your experience in beauty and lifestyle sectors, especially if it aligns with North American market expectations. We want to see how you can bring clarity and creativity to the table!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who understand our brand and can articulate how they’ll contribute to our visual identity.
Be Authentic: Let your personality shine through in your written application. We’re looking for someone who’s not only skilled but also passionate about design and our brand. Share your thoughts on current design trends or what excites you about the beauty industry—this helps us get to know the real you!
Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, we love seeing candidates who take the initiative to follow our process!
How to prepare for a job interview at The INKEY List | B Corp
✨Know Your Design Trends
Stay updated on the latest design trends, especially those that resonate with Gen Z and the North American beauty market. Bring examples of current campaigns or designs that inspire you to the interview, showing your passion and knowledge about the industry.
✨Showcase Your Portfolio
Prepare a strong portfolio that highlights your best work across various platforms like web, social media, and packaging. Be ready to discuss the thought process behind each piece and how it aligns with brand consistency and consumer engagement.
✨Collaborative Mindset
Emphasise your ability to work cross-functionally. Share examples of past collaborations with marketing or social teams, demonstrating how you’ve successfully aligned creative needs with strategic goals. This shows you’re not just a designer but a team player.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s vision and how they see the role of Design Lead evolving. This not only shows your interest in the position but also your proactive approach to understanding how you can contribute to their goals.
