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- Tasks: Lead global marketing strategies and create impactful brand campaigns across diverse markets.
- Company: Join a dynamic beauty brand committed to innovation and inclusivity.
- Benefits: Enjoy private medical care, birthday off, and a dog-friendly office.
- Why this job: Be at the forefront of beauty trends and make a real impact on global campaigns.
- Qualifications: Experience in marketing with a passion for consumer insights and trend spotting.
- Other info: Join a supportive team that values creativity and offers huge growth potential.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Global Marketing Manager to help bring our innovation pipeline to life, deliver culturally resonant brand campaigns, and scale product storytelling across global markets. Sitting at the heart of the global marketing team, you’ll take emerging product concepts from ideation through activation—crafting narratives, strategies, and launch plans that resonate across cultures, align with our brand voice, and ignite both internal and consumer excitement.
Responsibilities
- Architect and execute global innovation strategies, from product ideation to launch across channels.
- Lead cross-functional teams—R&D, regional marketing, digital, and consumer insights—to tailor activations by region.
- Oversee creative development and adapt launch materials (digital, PR, retail) for diverse markets.
- Program and activate global promotional initiatives (e.g., limited edition sets, brand storytelling campaigns).
- Monitor and optimize campaign performance metrics; iterate based on insights.
- Ensure cohesive brand messaging globally, while allowing regional customization.
- Manage and allocate budget, schedule, and agency collaboration for launches.
- Serve as ambassador between global leadership and regional hubs, fostering two-way alignment.
What You’ll Bring
- Industry Know-How: Deep understanding of the beauty and skincare landscape, with strong awareness of ingredient trends, category shifts, and what it takes to cut through in a saturated market.
- NO B.S. Mindset: You simplify the complex. You move fast, focus on what matters, and don’t get lost in marketing jargon or endless decks. Strategic and scrappy.
- Consumer Obsession: You’re tuned into what real people want, need, and say — from TikTok comments to focus groups. You build with empathy and always put the consumer at the heart of innovation.
- Trend Radar: You instinctively spot what’s next — whether it’s an emerging ingredient, cultural movement, or TikTok skincare hack — and know how to turn that into action.
- Cross-Functional Leadership: You know how to rally teams, influence without authority, and keep projects moving from concept to shelf.
Company Benefits
- Private Medical for ALL employees - Vitality Medical scheme
- Part of the BCORP organisations
- Birthday day off
- Cycle to work scheme
- Team days
- Allowance to use on our wonderful products each month
- Dog friendly office
The INKEY team is a dynamic and enthusiastic team with huge ambition. We make things happen (sometimes against the odds!) by thinking differently and being solution-led. We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous. We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions. We are really proud of the culture and environment we have built in our business since our launch in 2018. We stand for transparency, equality and fairness and live this through our brand and our team every day.
Global Marketing Manager employer: The INKEY List | B Corp
Contact Detail:
The INKEY List | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media platforms like LinkedIn. The more connections you make, the better your chances of landing that Global Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in marketing campaigns, product launches, and cross-functional projects. This will give potential employers a taste of what you can bring to the table, especially in a fast-paced environment like ours.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand our brand voice and be ready to discuss how you can contribute to our innovative strategies. Tailor your answers to show you’re not just a fit for the role, but for our team too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our dynamic team at INKEY.
We think you need these skills to ace Global Marketing Manager
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who we are at StudySmarter. Tailor your application to reflect our values and the specific needs of the Global Marketing Manager role. Show us that you get our vibe!
Craft a Compelling Narrative: We love a good story! Use your application to weave together your experiences and achievements in a way that highlights your journey. Make sure it aligns with the responsibilities outlined in the job description.
Be Clear and Concise: We appreciate straightforward communication. Avoid jargon and fluff—get to the point while showcasing your skills and experiences. Remember, less is often more when it comes to written applications!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The INKEY List | B Corp
✨Know Your Market
Before the interview, dive deep into the beauty and skincare landscape. Familiarise yourself with current trends, ingredient innovations, and what competitors are doing. This knowledge will not only impress but also show that you’re genuinely passionate about the industry.
✨Craft Your Story
Prepare to share specific examples of how you've successfully led cross-functional teams in the past. Highlight your ability to simplify complex ideas and drive projects from concept to launch. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Show Consumer Obsession
Demonstrate your understanding of consumer needs by discussing recent campaigns or products that resonated with audiences. Be ready to share insights from your own research, whether it’s from social media trends or focus groups, to showcase your consumer-centric approach.
✨Be Proactive and Solution-Oriented
During the interview, don’t just talk about challenges; discuss how you’ve overcome them. Share examples of when you’ve thought outside the box to solve problems or improve processes. This aligns perfectly with the company’s values and shows you’re a great fit for their dynamic team.
