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- Tasks: Lead the evolution of INKEY's visual identity across all platforms, from TikTok to packaging.
- Company: Join a dynamic B Corp beauty brand with a passion for creativity and innovation.
- Benefits: Enjoy private medical care, birthday off, and a dog-friendly office.
- Why this job: Make a real impact in a fast-paced environment while shaping brand storytelling.
- Qualifications: 5+ years in beauty design, expert in Adobe Creative Suite, and strong collaboration skills.
- Other info: Be part of a diverse team committed to transparency, equality, and continuous growth.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Design Lead role at The INKEY List | B Corp Location: London (Hybrid) a minimum of 2/3 days in the office each week Type: Full-Time, Permanent Reports to: Creative Director
About the Role
We are looking for a Design Lead to help drive the next evolution of INKEY's visual identity across every touchpoint from TikTok to packaging, retail to email. You’ll bring strategic thinking and sharp execution to a fast-paced creative team obsessed with clarity, consistency, and creative impact. This is a hands-on role for a designer who can flex between brand guardianship and culture-led disruption, with a deep understanding of design that performs especially in the North American beauty market.
What You’ll Do
- Craft and execute high-impact design across web, email, social, packaging, VM, and campaigns
- Lead brand consistency across assets while knowing when (and how) to push boundaries
- Work closely with the Creative Director to translate brand vision into best-in-class design
- Collaborate cross-functionally with social, VM, and global marketing teams to align on creative needs and strategic output
- Champion a consumer-first, conversion-minded approach to design
- Stay up to date on Gen Z visual culture, platform trends, and industry innovation
- Lead visual development for launches, moments, and always-on brand storytelling
- Ensure all work meets the highest creative and commercial standards fast and clean
What You’ll Bring
- 5+ years of experience in beauty, lifestyle, or relevant brand/agency environments
- Proven ability to deliver consistent, conversion-driven design across physical and digital platforms
- Deep knowledge of North American market design expectations (Sephora, Ulta, Amazon, etc.)
- Expert proficiency in Adobe Creative Suite; Figma and Canva a plus
- Experience working in fast-paced environments with tight turnarounds
- A collaborative mindset with strong communication and stakeholder management skills
- Obsessed with great design, clear storytelling, and raising the bar
- Passionate about the brand, the customer, and using design to build trust and love
What we will give to you (our Company Benefits)
- Private Medical for ALL employees - Vitality Medical scheme
- Part of the BCORP organisations
- Birthday day off
- Cycle to work scheme
- Electric Car scheme
- Allowance to use on our wonderful products each month
- Dog friendly office
The INKEY team
At INKEY we are a dynamic and enthusiastic team with huge ambition. We make things happen by thinking differently and being solution-led. We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous. We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions. We are really proud of the culture and environment we have built in our business since our launch in 2018. We stand for transparency, equality and fairness and live this through our brand and our team every day. We are for everyone.
Design Lead employer: The INKEY List | B Corp
Contact Detail:
The INKEY List | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Design Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at The INKEY List. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. Tailor it to reflect the kind of design they’re looking for, especially in beauty and lifestyle.
✨Tip Number 3
Prepare for the interview by understanding their brand inside out. Know their visual identity and be ready to discuss how you can elevate it further. Bring ideas to the table!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Design Lead
Some tips for your application 🫡
Show Off Your Design Skills: When you're applying for the Design Lead role, make sure to showcase your best design work. Include a portfolio that highlights your experience in beauty and lifestyle, especially if it aligns with North American market trends. We want to see how you can bring our brand vision to life!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect how your skills and experiences match the job description. Highlight your strategic thinking and hands-on design experience, as we’re looking for someone who can flex between brand guardianship and culture-led disruption.
Be Authentic: We love creativity and authenticity! Let your personality shine through in your written application. Share your passion for design and how you’ve used it to build trust and love for brands in the past. This is your chance to show us why you’re the perfect fit for our team!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The INKEY List | B Corp
✨Know Your Design Trends
Stay updated on the latest design trends, especially those that resonate with Gen Z and the North American beauty market. Bring examples of how you've successfully integrated these trends into your past work to showcase your understanding and adaptability.
✨Showcase Your Portfolio
Prepare a strong portfolio that highlights your best work across various platforms like web, social media, and packaging. Make sure to include projects that demonstrate your ability to balance brand consistency with creative disruption, as this is key for the role.
✨Collaborative Mindset
Emphasise your experience working cross-functionally with teams. Be ready to discuss specific instances where you collaborated with marketing or social teams to achieve a common goal, showcasing your communication skills and teamwork.
✨Passion for the Brand
Research The INKEY List thoroughly and express your passion for their products and values during the interview. Share insights on how you can contribute to their mission and enhance their visual identity, demonstrating that you’re not just a designer but a brand advocate.
