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- Tasks: Shape creative strategies for impactful campaigns and collaborate with diverse teams.
- Company: Join a major UK consumer brand building an innovative in-house agency.
- Benefits: Competitive salary of £95K plus bonuses, hybrid working, and career growth.
- Why this job: Be part of a unique opportunity to influence storytelling and brand experiences.
- Qualifications: Experience in creative strategy and strong campaign planning skills required.
- Other info: Fast-paced, collaborative environment with a focus on cultural relevance.
The predicted salary is between 95000 - 95000 £ per year.
We’re partnering with a major UK consumer brand that is building an integrated in-house agency, bringing together creative, production, planning and media into one multidisciplinary team designed to deliver faster, more effective and more authentic storytelling. The agency works closely with external partners but exists to build stronger internal capability, creating culturally relevant campaigns, dynamic content and more connected brand experiences across every channel. This is a rare opportunity to join the agency as it’s being built and play a key role shaping how strategy informs creative thinking across the organisation.
The Strategy Lead partners closely with the Creative Director to shape the thinking behind campaigns, content and communications. You’ll work closely with marketing teams earlier in the process, helping shape briefs and priorities before they reach the studio - bringing clarity to business asks and ensuring work starts from a strong strategic foundation. The role translates brand platforms and marketing priorities into clear, insight-led briefs that guide creative development across paid, owned and earned channels. You’ll ensure ideas are strategically grounded, culturally relevant and designed to perform across different platforms and environments.
What You’ll Do
- Develop strategic foundations for campaigns and always-on content
- Work upstream with marketing to shape briefs and define the right problems to solve
- Translate audience, cultural and category insight into clear creative direction
- Write strong, inspiring briefs that enable high-quality creative output
- Partner with creative, design, media and production teams to shape integrated campaigns
- Ensure ideas work effectively across different channels and platforms
- Define success metrics and use data and insight to continuously improve strategy and briefing
- Help embed strong strategic thinking within a growing in-house agency model
The Profile
You’re likely to be a Strategy Director or Partner coming from an integrated creative or digital agency or an IHA. This is a Creative Strategy role so experience writing creative briefs and briefing creatives is essential. You’ll bring:
- strong campaign or communications planning experience
- experience working closely with marketing or client teams to shape briefs upstream
- the ability to translate insight into clear strategic direction
- confidence partnering with creative teams to shape ideas
- comfort working in fast-moving, collaborative environment
Base Salary is £95K, but there is a strong bonus as a part of the package. Please contact me to find out more. Hybrid working London and Home Counties. This is not suitable for strategists looking for a fully remote role unfortunately.
Strategy Lead employer: The Industry Club
Contact Detail:
The Industry Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at the company you're eyeing. A friendly chat can give you insider info and might even lead to a referral.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. You want to showcase how your experience aligns with their needs, especially in shaping briefs and strategic thinking. Make it engaging!
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns or projects where you’ve translated insights into successful strategies. Visuals can make a big impact, so don’t hold back!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Strategy Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Strategy Lead role. Highlight your experience in shaping briefs and working with creative teams, as this is key to what we’re looking for.
Showcase Your Strategic Thinking: In your application, demonstrate how you've developed strategic foundations for campaigns in the past. We want to see examples of how you’ve translated insights into clear creative direction.
Be Authentic: We value authenticity, so let your personality shine through in your writing. Share your passion for storytelling and how you can contribute to culturally relevant campaigns.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at The Industry Club
✨Know Your Brand Inside Out
Before the interview, dive deep into the consumer brand's history, values, and recent campaigns. Understanding their ethos will help you align your strategic thinking with their vision and demonstrate that you're genuinely interested in contributing to their goals.
✨Craft Insight-Led Briefs
Prepare examples of how you've translated audience insights into compelling creative briefs in the past. Be ready to discuss your process for identifying key problems and how you ensure that your briefs inspire high-quality creative output.
✨Showcase Collaborative Spirit
This role requires close collaboration with various teams. Share specific instances where you've successfully partnered with creatives, designers, or marketing teams to shape integrated campaigns. Highlight your ability to work in fast-paced environments and adapt to changing priorities.
✨Define Success Metrics
Be prepared to discuss how you measure the success of your strategies. Bring examples of how you've used data and insights to refine your approach and improve campaign performance. This shows that you not only think strategically but also understand the importance of results.