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For Companies At a Glance
- Tasks: Shape creative strategies for impactful campaigns and dynamic content.
- Company: Join a major UK consumer brand building an innovative in-house agency.
- Benefits: Competitive salary, strong bonuses, hybrid working, and inclusive culture.
- Why this job: Be a key player in crafting culturally relevant brand experiences.
- Qualifications: Experience in strategy, campaign planning, and creative brief writing.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 95000 - 95000 £ per year.
We’re partnering with a major UK consumer brand that is building an integrated in-house agency, bringing together creative, production, planning and media into one multidisciplinary team designed to deliver faster, more effective and more authentic storytelling. The agency works closely with external partners but exists to build stronger internal capability, creating culturally relevant campaigns, dynamic content and more connected brand experiences across every channel. This is a rare opportunity to join the agency as it’s being built and play a key role shaping how strategy informs creative thinking across the organisation.
The Strategy Lead partners closely with the Creative Director to shape the thinking behind campaigns, content and communications. You’ll work closely with marketing teams earlier in the process, helping shape briefs and priorities before they reach the studio - bringing clarity to business asks and ensuring work starts from a strong strategic foundation. The role translates brand platforms and marketing priorities into clear, insight-led briefs that guide creative development across paid, owned and earned channels. You’ll ensure ideas are strategically grounded, culturally relevant and designed to perform across different platforms and environments.
What You’ll Do
- Develop strategic foundations for campaigns and always-on content
- Work upstream with marketing to shape briefs and define the right problems to solve
- Translate audience, cultural and category insight into clear creative direction
- Write strong, inspiring briefs that enable high-quality creative output
- Partner with creative, design, media and production teams to shape integrated campaigns
- Ensure ideas work effectively across different channels and platforms
- Define success metrics and use data and insight to continuously improve strategy and briefing
- Help embed strong strategic thinking within a growing in-house agency model
The Profile
You’re likely to be a Strategy Director or Partner coming from an integrated creative or digital agency or an IHA. This is a Creative Strategy role so experience writing creative briefs and briefing creatives is essential. You’ll bring:
- Strong campaign or communications planning experience
- Experience working closely with marketing or client teams to shape briefs upstream
- The ability to translate insight into clear strategic direction
- Confidence partnering with creative teams to shape ideas
- Comfort working in fast-moving, collaborative environment
Base Salary is £95K, but there is a strong bonus as a part of the package. Hybrid working London and Home Counties. This is not suitable for strategists looking for a fully remote role unfortunately. If you would like to hear more about this Strategy role or if you are interested in exploring other Strategy & Planning jobs please get in touch.
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background. With this in mind, we welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.
Strategy Lead in Slough employer: The Industry Club
Contact Detail:
The Industry Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Lead in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the brand you're eyeing. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Showcase your strategic thinking! When you get the chance to meet with potential employers, be ready to discuss how you've shaped briefs and campaigns in the past. Bring examples that highlight your ability to translate insights into creative direction.
✨Tip Number 3
Be proactive! If you see a role that excites you, don’t wait for the perfect moment. Apply through our website and follow up with a message expressing your enthusiasm. It shows initiative and can set you apart from the crowd.
✨Tip Number 4
Prepare for interviews by understanding the brand's current campaigns and challenges. This will help you articulate how your strategic vision aligns with their goals, making you a more compelling candidate.
We think you need these skills to ace Strategy Lead in Slough
Some tips for your application 🫡
Know the Brand: Before you start writing your application, take some time to really understand the brand you're applying to. Dive into their campaigns, values, and what makes them tick. This will help you tailor your application and show us that you're genuinely interested in being part of our team.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the Strategy Lead role. Highlight your experience with creative briefs and how you've shaped successful campaigns in the past. Make it personal and engaging – we want to get to know you!
Showcase Your Strategic Thinking: In your application, be sure to demonstrate your strategic mindset. Share examples of how you've translated insights into clear creative directions and how you've partnered with teams to deliver impactful campaigns. We love seeing how you think and approach challenges!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us that you're proactive and keen to join our growing in-house agency. Don’t miss out on this opportunity!
How to prepare for a job interview at The Industry Club
✨Know Your Brand Inside Out
Before the interview, dive deep into the consumer brand's history, values, and recent campaigns. Understanding their ethos will help you align your strategic thinking with their vision, making it easier to discuss how you can contribute to their storytelling efforts.
✨Craft Insight-Led Briefs
Prepare examples of how you've translated audience insights into clear, actionable briefs in your previous roles. Be ready to discuss your process for ensuring that creative ideas are grounded in strategy and how you’ve partnered with teams to achieve this.
✨Showcase Collaborative Spirit
This role requires a lot of teamwork, so come prepared with anecdotes that highlight your experience working closely with creative, design, and media teams. Emphasise your ability to foster collaboration and how it has led to successful campaign outcomes.
✨Define Success Metrics
Be ready to talk about how you measure the success of your strategies. Discuss specific metrics you've used in the past and how data-driven insights have informed your approach to refining campaigns and briefs.