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- Tasks: Lead a global CRM strategy, shaping customer journeys and driving engagement.
- Company: Dynamic B2B organisation focused on innovative CRM solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a diverse team committed to representation and inclusivity.
- Why this job: Make a real impact by building scalable CRM capabilities in a global context.
- Qualifications: 15 years in B2B marketing with strong CRM and lifecycle strategy experience.
The predicted salary is between 70000 - 90000 £ per year.
A senior CRM strategist is needed to lead a high-profile global account, shaping and delivering a modern lifecycle and CRM programme across multiple markets. This is a hands-on strategic role, combining data, technology and customer experience. The focus is on building a scalable CRM engine that drives earlier engagement, stronger conversion and clearer links between marketing activity and revenue.
The role includes:
- Owning the CRM strategy for a global B2B organisation, acting as the senior point of contact.
- Defining and rolling out a lifecycle-led approach across markets, aligning CRM to commercial goals.
- Leading the development of nurture programmes, trigger-based journeys and automation frameworks.
- Overseeing the evolution of the CRM ecosystem, including platform migration and integration.
- Shaping segmentation, targeting and personalisation strategy at scale.
- Building measurement frameworks that connect engagement to pipeline and revenue.
- Driving continuous optimisation across journeys, messaging and performance.
- Establishing clear governance, delivery standards and ways of working across stakeholders.
What they’re looking for:
- Significant experience (c 15 years) in B2B marketing with a strong focus on CRM and lifecycle strategy.
- Background in a consultancy or agency environment, working with complex organisations.
- Strong understanding of customer journeys, automation and personalisation.
- Experience working across CRM platforms (e.g. Dynamics, Eloqua, Braze or similar).
- Comfortable operating at senior level, managing stakeholders and shaping direction.
- Able to balance strategic thinking with delivery oversight.
Useful to have:
- Experience of platform migration or transformation programmes.
- Understanding of data governance and consent frameworks (GDPR).
- Familiarity with marketing automation tools and analytics platforms.
- Exposure to integration across CRM, web and broader martech ecosystems.
The shape of the role is less about campaign delivery and more about building a joined-up CRM capability that can scale. It will suit someone who enjoys working across strategy, systems and stakeholders, and who can bring clarity to complex environments.
If you would like to hear more about this Strategy role or if you are interested in exploring other Strategy & Planning jobs please get in touch.
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background. With this in mind, we welcome applications from all areas of the community.
Senior CRM Strategist (B2B) employer: The Industry Club
Contact Detail:
The Industry Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Strategist (B2B)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior CRM Strategist role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, be ready to discuss your past successes in CRM strategy. Bring examples of how you've driven engagement and revenue through innovative approaches.
✨Tip Number 3
Stay updated on industry trends! Make sure you're aware of the latest tools and technologies in CRM and marketing automation. This will not only help you in interviews but also show that you're passionate about continuous learning.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're serious about joining our team and helps us keep track of your application more efficiently.
We think you need these skills to ace Senior CRM Strategist (B2B)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior CRM Strategist. Highlight your experience in B2B marketing, CRM strategies, and any relevant platforms you've worked with. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've shaped CRM programmes and driven engagement in previous roles. Let us see your passion for the position!
Showcase Your Strategic Thinking: In your application, emphasise your ability to balance strategic thinking with hands-on delivery. We’re looking for someone who can not only devise a CRM strategy but also oversee its execution. Make sure to illustrate this balance in your written materials.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at The Industry Club
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Dynamics or Eloqua. Brush up on your knowledge of customer journeys, automation, and personalisation strategies, as these will be key talking points during your interview.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've previously shaped CRM strategies that align with commercial goals. Think of specific examples where your strategic input led to measurable outcomes, especially in B2B environments. This will demonstrate your ability to think at a senior level.
✨Be Ready to Discuss Stakeholder Management
Since this role involves managing stakeholders, come prepared with examples of how you've successfully navigated complex organisational structures. Highlight your communication skills and how you’ve built relationships to drive CRM initiatives forward.
✨Understand Data Governance and Compliance
Familiarise yourself with GDPR and data governance frameworks, as these are crucial for any CRM strategy. Be ready to discuss how you’ve ensured compliance in past roles, which will show your understanding of the legal landscape surrounding customer data.