At a Glance
- Tasks: Lead a global CRM strategy, shaping customer journeys and driving engagement.
- Company: Dynamic B2B organisation focused on innovative CRM solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a diverse team committed to representation and inclusivity.
- Why this job: Make a real impact by building scalable CRM capabilities in a global context.
- Qualifications: 15 years in B2B marketing with strong CRM and lifecycle strategy experience.
The predicted salary is between 70000 - 90000 £ per year.
A senior CRM strategist is needed to lead a high-profile global account, shaping and delivering a modern lifecycle and CRM programme across multiple markets. This is a hands-on strategic role, combining data, technology and customer experience. The focus is on building a scalable CRM engine that drives earlier engagement, stronger conversion and clearer links between marketing activity and revenue.
The role includes:
- Owning the CRM strategy for a global B2B organisation, acting as the senior point of contact.
- Defining and rolling out a lifecycle-led approach across markets, aligning CRM to commercial goals.
- Leading the development of nurture programmes, trigger-based journeys and automation frameworks.
- Overseeing the evolution of the CRM ecosystem, including platform migration and integration.
- Shaping segmentation, targeting and personalisation strategy at scale.
- Building measurement frameworks that connect engagement to pipeline and revenue.
- Driving continuous optimisation across journeys, messaging and performance.
- Establishing clear governance, delivery standards and ways of working across stakeholders.
What they’re looking for:
- Significant experience (c 15 years) in B2B marketing with a strong focus on CRM and lifecycle strategy.
- Background in a consultancy or agency environment, working with complex organisations.
- Strong understanding of customer journeys, automation and personalisation.
- Experience working across CRM platforms (e.g. Dynamics, Eloqua, Braze or similar).
- Comfortable operating at senior level, managing stakeholders and shaping direction.
- Able to balance strategic thinking with delivery oversight.
Useful to have:
- Experience of platform migration or transformation programmes.
- Understanding of data governance and consent frameworks (GDPR).
- Familiarity with marketing automation tools and analytics platforms.
- Exposure to integration across CRM, web and broader martech ecosystems.
The shape of the role is less about campaign delivery and more about building a joined-up CRM capability that can scale. It will suit someone who enjoys working across strategy, systems and stakeholders, and who can bring clarity to complex environments.
If you would like to hear more about this Strategy role or if you are interested in exploring other Strategy & Planning jobs please get in touch.
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background. With this in mind, we welcome applications from all areas of the community.
Senior CRM Strategist (B2B) employer: The Industry Club
The Industry Club is an exceptional employer that fosters a vibrant and innovative work culture, perfect for those looking to make a significant impact in the creative sector. With a focus on employee growth and collaboration, you will have the opportunity to work closely with senior marketing stakeholders, shaping strategic briefs and driving creative excellence in a supportive environment. Located in a dynamic area, the company offers unique advantages such as access to industry events and networking opportunities that enhance professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Strategist (B2B)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Industry Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Industry Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Industry Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Industry Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Strategist (B2B)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Industry Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Industry Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Industry Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Industry Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Industry Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Industry Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
