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- Tasks: Analyse social insights and create impactful reports using data and AI.
- Company: Join a creative and PR agency focused on public relevance.
- Benefits: Flexible freelance role with hybrid working options.
- Why this job: Shape strategies that change public perception and drive business impact.
- Qualifications: Experience in social listening tools and qualitative research required.
- Other info: Inclusive environment welcoming diverse backgrounds and perspectives.
The predicted salary is between 36000 - 60000 £ per year.
Freelance Social Insights Analyst- Social/ Digital Marketing Agency
Join to apply for the Freelance Social Insights Analyst- Social/ Digital Marketing Agency role at The Industry Club
Exciting opportunity to join an independent Creative & PR business to support them in bringing in a process automation tool.
This is a unique role where you will sit at the intersection of moderator, strategist, and social insights lead.
Their focus is on changing public perception and building public relevance for their clients, using digital and social-first insights.
Using cultural intelligence you will connect the dots between trends, communities etc to create business impact.
- Freelance project (length will be guided by you and the business needs)
- ASAP start date but can be flexible
- London office- hybrid working
The role:
- Creating reports such as social listening, trends, and research (qualitative and quantitative).
- Building a product focused on public relevance using data and AI
- Aim is to build a data and AI tool that acts like a super version of ChatGPT to address industry challenges
- The tool will automate manual processes currently done by a junior analyst, including social listening, trend reporting, and research
- The goal is to operationalise multiple data sources into one platform for efficient insights and client reporting
- The AI tool is being built to integrate multiple APIs and data sources such as synthetic users, Agility, SEMrush, and YouGov.
- They plan to compare existing reports with their blueprint to assess gaps and improvements
The person:
- You must know what ‘good’ insights looks like, decoding culture and turn your findings into a strategy
- Skilled in social listening tools (Brandwatch, Talkwalker, Agility, Meltwater, etc.)
- Experience running and interpreting qualitative research (moderation, communities, interviews etc
- Strong strategic framing & storytelling skills
- Comfortable with BI dashboards (Power BI, Tableau, Looker, GDS)
- Proficient in AI prompting / workflows for faster, sharper insights
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background.
We welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.
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Freelance Social Insights Analyst- Social/ Digital Marketing Agency employer: The Industry Club
Contact Detail:
The Industry Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Social Insights Analyst- Social/ Digital Marketing Agency
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and join online communities. The more connections we make, the better our chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your insights and strategies. This is our chance to demonstrate what we can bring to the table beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. We want to align our insights with their goals, so let’s come armed with ideas on how we can help them achieve public relevance.
✨Tip Number 4
Apply through our website! It’s the best way to ensure our application gets noticed. Plus, we can tailor our approach to fit the specific needs of the role and showcase our enthusiasm.
We think you need these skills to ace Freelance Social Insights Analyst- Social/ Digital Marketing Agency
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Freelance Social Insights Analyst role. Highlight your experience with social listening tools and any relevant projects that showcase your strategic framing and storytelling skills.
Showcase Your Insights Skills: We want to see how you decode culture and turn findings into actionable strategies. Include examples of reports you've created or insights you've derived from data, especially if they relate to public relevance.
Be Clear and Concise: When writing your application, keep it straightforward. Use bullet points where possible to make your skills and experiences stand out. We appreciate clarity and brevity!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at The Industry Club
✨Know Your Tools
Familiarise yourself with the social listening tools mentioned in the job description, like Brandwatch and Talkwalker. Be ready to discuss how you've used these tools in past projects and the insights you derived from them.
✨Showcase Your Storytelling Skills
Prepare to demonstrate your strategic framing and storytelling abilities. Think of examples where you've turned data into compelling narratives that influenced decision-making or changed perceptions.
✨Understand Cultural Intelligence
Brush up on cultural trends and how they impact public perception. Be prepared to discuss how you connect the dots between trends and communities to create business impact, as this is crucial for the role.
✨Be Ready for AI Discussions
Since the role involves building a data and AI tool, be prepared to talk about your experience with AI prompting and workflows. Share any relevant projects where you've integrated AI into your analysis or reporting processes.