Consumer and belief intelligence analyst/ Lead - Digital & Comms Agency

Newly created and unique opportunity to join a thriving PR/Comms agency! You will be involved in helping a vast and varied client base and governments navigate complex issues and manage reputational risk and shape public beliefs.

You will monitor, analyse, and interpret emerging patterns in social discourse, online behaviour, and stakeholder perceptions. You will generate concise reports to inform strategic decisions, including intelligence analysis. You will collaborate with cross‑functional teams to identify risks, opportunities, and actionable insights and deliver data‑driven strategies at pace. In short this role is part analyst, part detective, part strategist.

They are excited to see what insights you can deliver, spot what isn’t obvious, and bring to the table.

This is a truly unique role to carve out for yourself, with definite career progression and the opportunity to potentially build out your own team down the line.

• Permanent role but open to a temp‑perm scenario
• Ideally 4 days in the London office
• ASAP start but can be flexible and wait notice periods

The role

• Run the conversation and behaviour analysis across client work and your own market intelligence.
• Conduct social listening and monitoring of online behaviour, turning thousands of raw signals into actionable insights for the board.
• Work with AI throughout on the custom‑made AI platform, ensuring accuracy and spotting any errors. AI does the groundwork; you do the thinking.
• Run social listening across X, Reddit, Telegram, LinkedIn, forums, review sites, and employee voice platforms such as Glassdoor and Blind, separating real signal from bots and noise.
• Track online behaviour and trends with AI visibility work.
• Build and apply classification rules to maintain consistency across analysts.
• Run the internal tools AI pipeline, ensuring quality on every output and flagging any that do not stand up.
• Turn findings into clear written insights.
• Help build and present belief assessments, belief gap analysis, and ongoing intelligence work, partnering with clients and presenting.

The person

• Experience in social listening and online behavioural research, with tools such as Brandwatch, Meltwater, Pulsar, Talkwalker, Sprinklr, etc.
• Strong with both numbers and narrative, able to analyse trends.
• Understanding of how a story moves across X, Reddit, and Telegram.
• Confident user of AI tools (no specialist level required).
• Search, SEO, or GEO (AI visibility) experience.
• Possible backgrounds include corporate communications, public affairs, research, planning, or agency strategy.
• Ideally experience in regulated or contested sectors (e.g., food and drink, energy, gambling, financial services, or government).
• Basic data visualisation skills and comfortable with polling or survey data.
• Strong analytical skills and expertise in interpreting qualitative and quantitative data (ideally but not vital).
• Comfort working with large datasets and utilising AI‑powered tools for insights.
• Ability to collaborate in an interdisciplinary, fast‑paced environment.
• Experience in strategy or data‑driven campaign planning is a plus.
• A degree in data science or a related field is useful.

We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio‑economic background. With this in mind, we welcome applications from all areas of the community. Please let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and create a comfortable & enjoyable recruitment process.