At a Glance
- Tasks: Lead exciting B2B marketing projects and build strong client relationships.
- Company: Dynamic independent comms agency with a global network.
- Benefits: Autonomy, career progression, and a diverse portfolio of clients.
- Other info: Inclusive culture welcoming applicants from all backgrounds.
- Why this job: Shape innovative marketing strategies for top-tier brands in tech and finance.
- Qualifications: B2B agency experience and strong communication skills required.
The predicted salary is between 55000 - 65000 £ per year.
A growing independent comms agency within a global network is looking for an Account Director to join its Brand Marketing team.
Looking for someone with a strong B2B agency background who combines excellent client leadership with a genuine expertise in social, digital and integrated marketing.
The successful candidate will work across a varied portfolio of clients across FS, tech and professional services clients helping to solve complex marketing challenges through brand, content, digital and social.
The Account Director will
- Lead integrated marketing projects from brief through to delivery across brand, content, social and digital.
- Build trusted relationships with senior client stakeholders.
- Work closely with creative, strategy and design teams to deliver high-quality integrated campaigns.
- Develop and oversee social strategies, content programmes and paid social campaigns.
- Manage project finances, scopes of work, timelines and resources.
- Contribute to new business pitches, proposals and strategic thinking.
- Present campaign performance, insights and recommendations with confidence.
- Identify opportunities to grow existing client relationships.
The successful candidate will have
- Previous Account Director experience, or be an exceptional Senior Account Manager ready to step up.
- Strong B2B experience (essential)
- Experience working with financial services, fintech or professional services clients.
- A strong understanding of social media, digital marketing and integrated campaign delivery.
- Experience managing both organic and paid social campaigns.
- Excellent communication and presentation skills.
- Strong commercial awareness with experience managing budgets and scopes of work.
- A proactive, solutions-focused mindset and the confidence to challenge clients where appropriate.
What's on offer
- The opportunity to help shape a growing integrated marketing function.
- A broad portfolio of global B2B clients across financial services, technology and professional services.
- A collaborative, entrepreneurial culture with plenty of autonomy.
- Varied, strategic work spanning brand, digital, content and social.
- Genuine opportunity for progression and increased responsibility.
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background.
With this in mind, we welcome applications from all areas of the community.
Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.
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Account Director - B2B employer: The Industry Club
The Industry Club is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration among its team members. With a focus on employee growth, the company provides ample opportunities for professional development while supporting a hybrid working model in the picturesque setting of Surrey, making it an ideal location for those seeking a balanced and fulfilling career in the fast-paced world of B2B live events.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - B2B
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Industry Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Industry Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Industry Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Industry Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director - B2B
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Industry Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Industry Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Industry Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Industry Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Industry Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Industry Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
