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- Tasks: Write engaging shopping guides and reviews while optimising content for SEO.
- Company: Join The Independent, a pioneering digital news publisher with a commitment to innovation.
- Benefits: Flexible working hours, diverse team culture, and opportunities for career growth.
- Why this job: Shape consumer coverage for BuzzFeed and HuffPost while making an impact in the digital space.
- Qualifications: Experience in SEO, copywriting, and a passion for shopping trends.
- Other info: Be part of a diverse team that values creativity and independent thinking.
The predicted salary is between 36000 - 60000 £ per year.
The Independent is an online news publisher that was established in 1986 as a national newspaper independent of party political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability, and to safeguard its values and journalism for the future.
About the role: Independent Media is looking for an experienced and knowledgeable shopping writer to help drive growth, quality and affiliate performance for BuzzFeed and HuffPost. The ideal candidate will be passionate and confident in covering all shopping verticals – from parenting and beauty to tech and home. The role will play a strategic role in shaping consumer coverage for both HuffPost and BuzzFeed.
Key responsibilities and accountabilities:
- Pitch, write and update buying guides, reviews and product-led features while adhering to best editorial, affiliate and SEO practices.
- Proactively secure exclusives for new launches.
- Monitor retailers and brands for deals that will be of interest to the different audiences, and cover when commissioned.
- Complete daily SEO updates of evergreen content and proactively identify articles to update if/when rankings drop.
- Work with the audience and commercial teams and editors to strategise around editorial categories, analysing traffic and affiliate performance, using GA4, Domo and Trackonomics, to spot further opportunities.
- Generate new ideas for engaging audiences and promoting content on social media and other platforms.
- Suggest new tenancy opportunities to the commercial team based on existing relationships with brands and retailers.
- Film content for social and the site.
Essential skills and experience:
- SEO
- Copywriting
- Copyediting
We champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone. We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.
Shopping Writer employer: The Independent
Contact Detail:
The Independent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopping Writer
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those already working at The Independent or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your passion for shopping writing! Create a portfolio that highlights your best work, focusing on reviews and buying guides. Make sure it’s easy to access and share – we love seeing what you can do!
✨Tip Number 3
Stay updated on trends in the shopping world. Follow brands, retailers, and influencers on social media to keep your finger on the pulse. This knowledge will help you pitch fresh ideas that resonate with audiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at The Independent.
We think you need these skills to ace Shopping Writer
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for shopping and writing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and the brands we work with.
Tailor Your Writing Samples: Make sure to include writing samples that are relevant to the shopping verticals we cover. Whether it’s beauty, tech, or home, we want to see how you can engage our audience and drive affiliate performance.
Highlight Your SEO Skills: Since SEO is key in this role, don’t forget to mention any experience you have with SEO practices. Show us how you’ve optimised content in the past and how you can help improve our visibility online.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at The Independent
✨Know Your Shopping Verticals
Before the interview, dive deep into the shopping categories you'll be covering. Familiarise yourself with trends in parenting, beauty, tech, and home products. This will not only show your passion but also help you discuss relevant topics confidently.
✨Showcase Your Writing Skills
Bring samples of your previous work that highlight your copywriting and SEO skills. Be ready to discuss how you've optimised content for better engagement and conversion rates. This is your chance to demonstrate your expertise in crafting compelling buying guides and reviews.
✨Be Ready to Brainstorm
Think of innovative ideas to engage audiences and promote content on social media. During the interview, suggest a few creative strategies you could implement for BuzzFeed and HuffPost. This will showcase your proactive mindset and ability to think outside the box.
✨Understand Their Values
Familiarise yourself with The Independent's values of inclusivity, innovation, and independence. Be prepared to discuss how you align with these principles and how they influence your writing and editorial decisions. This will demonstrate that you're not just a fit for the role, but also for the company culture.
