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- Tasks: Write engaging shopping guides and reviews while optimising content for SEO.
- Company: Join The Independent, a pioneering digital news publisher with a global reach.
- Benefits: Flexible working hours, diverse team culture, and opportunities for career growth.
- Why this job: Be part of a dynamic team shaping consumer coverage for BuzzFeed and HuffPost.
- Qualifications: Experience in SEO, copywriting, and a passion for shopping trends.
- Other info: Embrace diversity and innovation in a fast-paced, creative environment.
The predicted salary is between 36000 - 60000 £ per year.
The Independent is an online news publisher that was established in 1986 as a national newspaper independent of party political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability, and to safeguard its values and journalism for the future.
Independent Media is looking for an experienced and knowledgeable shopping writer to help drive growth, quality and affiliate performance for BuzzFeed and HuffPost. The ideal candidate will be passionate and confident in covering all shopping verticals – from parenting and beauty to tech and home. The role will play a strategic role in shaping consumer coverage for both HuffPost and BuzzFeed.
Key responsibilities and accountabilities:
- Pitch, write and update buying guides, reviews and product-led features while adhering to best editorial, affiliate and SEO practices.
- Proactively secure exclusives for new launches.
- Monitor retailers and brands for deals that will be of interest to the different audiences, and cover when commissioned.
- Complete daily SEO updates of evergreen content and proactively identify articles to update if/when rankings drop.
- Work with the audience and commercial teams and editors to strategise around editorial categories, analysing traffic and affiliate performance, using GA4, Domo and Trackonomics, to spot further opportunities.
- Generate new ideas for engaging audiences and promoting content on social media and other platforms.
- Suggest new tenancy opportunities to the commercial team based on existing relationships with brands and retailers.
- Film content for social and the site.
Essential skills and experience:
- SEO
- Copywriting
- Copyediting
We champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone. We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.
The Independent is an equal opportunities employer; if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Shopping Writer in London employer: The Independent
Contact Detail:
The Independent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopping Writer in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at The Independent or BuzzFeed. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio of your best shopping writing pieces and share them during interviews. This will give us a taste of your style and expertise, making you stand out from the crowd.
✨Tip Number 3
Stay updated on trends! Follow the latest in shopping, tech, and lifestyle to bring fresh ideas to the table. We love candidates who are passionate and knowledgeable about what they write.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Shopping Writer in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for shopping and writing shine through. We want to see that you’re not just looking for a job, but that you genuinely love covering all things shopping-related!
Tailor Your Writing Samples: Make sure to include writing samples that are relevant to the role. If you’ve written about beauty, tech, or parenting products before, showcase those! We want to see how you can engage our audience with your unique voice.
Highlight Your SEO Skills: Since SEO is key in this role, don’t forget to mention any experience you have with SEO practices. Show us how you’ve optimised content in the past and how you can help drive traffic and conversions for our brands.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Independent
✨Know Your Shopping Verticals
Before the interview, brush up on the latest trends in shopping across various categories like parenting, beauty, tech, and home. Be ready to discuss your insights and how you can contribute to engaging content that resonates with The Independent's audience.
✨Showcase Your SEO Skills
Since the role involves optimising content for search engines, come prepared with examples of how you've successfully used SEO strategies in your previous work. Discuss specific tools you've used, like GA4 or Domo, and how they helped improve traffic and conversions.
✨Pitch Creative Ideas
Think of a few innovative ideas for articles or buying guides that could engage readers. Present these during the interview to demonstrate your creativity and understanding of what makes compelling content in the shopping verticals.
✨Emphasise Diversity and Inclusion
The Independent values diversity, so be sure to highlight any experiences or perspectives you bring to the table. Discuss how you can contribute to creating an inclusive environment and how this aligns with your personal values and professional goals.
