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- Tasks: Analyse customer data to understand engagement and retention for our reader revenue products.
- Company: Join The Independent, a pioneering digital news publisher with a commitment to independent journalism.
- Benefits: Gain valuable analytical skills, work in a diverse environment, and enjoy flexible working options.
- Why this job: Make a real impact by translating data into actionable insights that drive decision-making.
- Qualifications: Analytical mindset; experience with customer data is a plus but not essential.
- Other info: Be part of a dynamic team focused on innovation and growth in the media landscape.
The predicted salary is between 30000 - 50000 £ per year.
Reports to: Head of Customer Analytics
About Us
The Independent is an online news publisher that was established in 1986 as a national newspaper independent of party-political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability and to safeguard its values and journalism for the future. The Independent has always thrived through innovation and change.
Job Purpose
As a Customer Data Analyst, you will support the Customer Analytics team by applying analytical thinking and data-led approaches to better understand customer behaviour. Reporting into a senior member of the team, you will contribute to the team’s work as it develops from descriptive reporting towards more predictive and insight-led analysis. Your primary focus will be on analysing customer data to help understand engagement, retention, and value across our reader revenue products. You will support work on areas such as churn analysis, customer segmentation, experimentation, and early-stage modelling, helping the business make more informed decisions.
You will work closely with senior analysts and data scientists to learn and apply best-practice analytical techniques, ensuring insights are accurate, well-documented, and clearly communicated. As part of the role, you will help translate data into actionable insights that can be shared with stakeholders across marketing, product, and editorial teams. This role offers an opportunity to develop strong analytical and technical skills in a commercial media environment, while contributing to data-driven decision-making and the long-term growth of reader revenues.
Diversity, Equity and Inclusion
As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone. We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here. The Independent is an equal opportunities employer. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
The Data experience working with KPIs such as churn, engagement, or ARPU is beneficial but not essential. Growth experience with Piano or Braze is a bonus but not required. Forecasting we make up our own minds and aren’t afraid to do things differently. Like our readers, we value honesty and integrity above outside influences.
Customer Data Analyst employer: The Independent
Contact Detail:
The Independent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Data Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at The Independent. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your analytical thinking and data-led approaches. When you get the chance to chat with someone from the team, let your work speak for itself.
✨Tip Number 3
Be proactive! If you see a project or initiative at The Independent that excites you, mention it in your conversations. Showing genuine interest can set you apart from other candidates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining our team and contributing to our mission.
We think you need these skills to ace Customer Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Customer Data Analyst role. Highlight relevant experience and skills that align with the job description, especially around customer behaviour analysis and data-driven decision-making.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about data analytics and how your background makes you a great fit for The Independent. Be sure to mention any specific projects or experiences that relate to our reader revenue products.
Showcase Your Analytical Skills: In your application, don’t just list your skills—show us how you've used them! Include examples of how you've applied analytical thinking in past roles, particularly in areas like churn analysis or customer segmentation.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at The Independent!
How to prepare for a job interview at The Independent
✨Know Your Data
Before the interview, brush up on your understanding of customer data analytics. Familiarise yourself with key metrics like churn, engagement, and ARPU. Being able to discuss these concepts confidently will show that you’re serious about the role and understand its importance.
✨Showcase Your Analytical Skills
Prepare examples of past projects where you applied analytical thinking to solve problems. Whether it’s a case study or a personal project, be ready to explain your thought process and the impact of your findings. This will demonstrate your ability to translate data into actionable insights.
✨Understand The Independent's Values
Research The Independent’s history and its commitment to independent journalism. Be prepared to discuss how your values align with theirs, especially regarding innovation and sustainability. This will help you connect with the interviewers and show that you’re a good cultural fit.
✨Ask Insightful Questions
Prepare thoughtful questions about the Customer Analytics team and their current projects. Inquire about the tools they use, such as Piano or Braze, and how they approach predictive analysis. This not only shows your interest but also helps you gauge if the role is right for you.
