At a Glance
- Tasks: Drive conversion strategies and optimise digital products for better user engagement.
- Company: Join The Independent, a pioneering digital news publisher with a commitment to innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a dynamic team shaping the future of independent journalism.
- Why this job: Make a real impact on digital journalism while enhancing user experiences.
- Qualifications: Experience in CRO, strong analytical skills, and a collaborative spirit.
The predicted salary is between 50000 - 65000 £ per year.
Reports to: Head of Customer Growth
About Us
The Independent is an online news publisher that was established in 1986 as a national newspaper independent of party‑political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability and to safeguard its values and journalism for the future. The Independent has always thrived through innovation and change. It was the first British newspaper to add a Saturday magazine; the first to give photography the same prestige as news copy; the first to challenge the Westminster lobby system of closed briefings; the first broadsheet to move to the compact format; the first to launch a concise quality compact paper; and the first – and only – major newspaper to successfully transition to fully digital publishing. Through The Independent, Independent TV, eCommerce, indy100, subscriptions and other reader‑revenue initiatives, we continue to bring independent journalism to over 100 million unique global visitors a month. In 2024, our portfolio expanded through a licensing partnership with BuzzFeed Inc., adding BuzzFeed UK, Tasty, Seasoned and HuffPost UK to our brand family.
Job Purpose
We have an exciting opportunity for a Senior CRO Manager to join our Customer Marketing team. Reporting into the Head of Customer Growth, you will be responsible for helping to develop and deliver our CRO strategy across The Independent’s digital products, driving improvements in registration, app installs, newsletter sign‑ups, subscriptions and donations. You will lead our experimentation roadmap, oversee the optimisation of onsite conversion journeys (including paywalls, landing pages and checkout flows), and collaborate closely with our in-house product and analytics, as well as our performance marketing agency. This role requires strong organisational skills, a data‑driven mindset and the ability to work collaboratively with multiple stakeholders.
The Data we make up our own minds and aren’t afraid to do things differently. Like our readers, we value honesty and integrity above outside influences.
CRO Manager employer: The Independent
The Independent is an exceptional employer that champions innovation and integrity in journalism, offering a dynamic work environment for the CRO Manager role. With a strong focus on employee growth and collaboration, team members benefit from a culture that encourages creativity and data-driven decision-making, all while contributing to a mission of delivering independent news to millions globally. Located in a vibrant digital landscape, employees enjoy unique opportunities to shape the future of media and engage in meaningful projects that resonate with audiences.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your previous successes in CRO. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their current challenges and think about how you can contribute to their growth. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our innovative team.
We think you need these skills to ace CRO Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRO Manager role. Highlight relevant experience and skills that align with our needs, like your data-driven mindset and organisational skills. We want to see how you can contribute to our Customer Marketing team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital publishing and how your background fits with our innovative approach. Be genuine and let your personality come through – we love authenticity!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive improvements in conversion rates. Numbers speak volumes, so if you've got metrics to back up your successes, flaunt them!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at The Independent!
How to prepare for a job interview at The Independent
✨Know Your Numbers
As a CRO Manager, you'll need to demonstrate your data-driven mindset. Brush up on key metrics related to conversion rates, user engagement, and A/B testing results. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Experimentation Skills
Prepare examples of successful experiments you've led. Talk about the hypothesis, the process, and the outcomes. Highlight how these experiments improved conversion journeys, as this will resonate with their focus on optimisation.
✨Understand Their Products
Familiarise yourself with The Independent's digital products and recent initiatives. Knowing their offerings will help you tailor your responses and show genuine interest in their mission and values, especially their commitment to independent journalism.
✨Collaborative Mindset
This role involves working closely with various teams. Be prepared to discuss how you've successfully collaborated with product, analytics, and marketing teams in the past. Emphasise your communication skills and ability to work towards common goals.
