At a Glance
- Tasks: Analyse data to enhance campaign performance and create engaging dashboards.
- Company: The Independent is a pioneering digital news publisher committed to independent journalism.
- Benefits: Enjoy flexible working options, a collaborative culture, and opportunities for professional growth.
- Other info: We value diversity and inclusivity, ensuring a supportive environment for all.
- Why this job: Join a dynamic team driving innovation in digital publishing and make a real impact.
- Qualifications: Experience in data analysis and visualisation tools; strong communication skills are essential.
The predicted salary is between 28800 - 48000 £ per year.
About The Independent
The Independent is an online news publisher with offices in London and New York. This role sits within the Commercial Data Analytics team and focuses on delivering insights, analytics and data tools to support commercial campaigns.
About You
A highly collaborative, proactive and commercially astute person with experience in providing insights, business intelligence and development of products and data tools which enhance commercial campaign delivery and effectiveness.
- Aspiring data analyst with a passion for digital publishing, advertising and media
- Track record of using data to improve campaign performance
- Has the ability to build strong, lasting relationships with stakeholders
- Self-motivated, highly organised and able to work to demanding deadlines
- Ability to work autonomously
- A willingness to continuously improve, being adaptable and agile
- Clear eye for detail, with strong time management, administration, and organisational skills
- Efficient in meeting deadlines while maintaining high-quality execution
Job Purpose
As the Commercial Data Analyst, you will support commercial business intelligence, delivering, evolving and optimising the reporting suite to drive campaign planning and effectiveness. You will innovate our suite of tools and output to support strategic initiatives. You will be responsible for:
- Campaign performance analysis and measurement, evolving and productising reporting capabilities to provide the commercial teams and direct clients with detailed-oriented and actionable insights.
- In collaboration with key stakeholders where required, identify and build dashboard solutions to support decision making.
- Optimise data-driven ad performance & measurement capabilities, working with the Head of Data Monetisation, Commercial Campaign Data Manager, Ad Ops and Programmatic teams.
- Support and maintain the development of data products that deliver value to advertisers.
Key Responsibilities and Accountabilities
- Deliver against monthly and quarterly revenue targets agreed with your line manager.
- Create accurate and engaging dashboards for internal and external stakeholders.
- Understand stakeholders’ key objectives to ensure dashboards highlight the most relevant KPIs.
- Perform regular QA and troubleshooting so that dashboards remain accurate and up to date.
- Identify opportunities to drive efficiency by streamlining dashboard build process and reporting through automation tools and technologies available.
- Collaborate with other teams to develop reusable dashboards and data set templates or modules to improve team efficiency.
- Create and maintain documentation, naming taxonomies to ensure scalable, maintainable and reliable solutions.
- Drive adoption of and engagement with campaign reporting among commercial sales & ad operations teams, whilst highlighting managing external client access to dashboards.
- Keep up to date with trends in dashboarding, automation and analytics to bring fresh thinking to your work.
- Support the execution of the data advertising strategy to drive increased direct/programmatic direct revenue.
- Work collaboratively with stakeholders to develop the ETL process and develop initiatives that increase zero- and first-party data collection and enrichment.
Skills and Experience
- Experience in analysing data and using data visualisation tools (preferably DOMO).
- Skilled in developing a suite of reports which drive improvements in campaign performance.
- Ability to tell data stories, communicating complex information clearly and concisely to non-data experts.
- Stakeholder management skills with the ability to influence commercial and product teams.
- Experience supporting and working with cross-functional teams in a dynamic environment.
- The ability to work on multiple projects simultaneously and manage conflicting demands.
- Understanding of analytics platforms and/or ad manager platforms such as GA4, Adobe, Meta Ad Manager etc.
- Familiarity with Python and SQL preferred – while direct experience isn’t required, a basic understanding of what these tools are and how they’re used is beneficial.
- Knowledge of data privacy laws, governance, ethical data use and its impact on digital advertising.
- Understanding of digital advertising, the ad tech ecosystem and a publisher’s ad stack.
- Knowledge of and experience with using digital data technology platforms, such as DMPs, SSPs.
- Experience presenting to internal and/or external stakeholders.
- Strong project management and organisational skills, familiar with tools like JIRA.
Diversity, Equity and Inclusion
We champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone.
We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.
The Independent is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Our values
We deliver across all our values: Inclusive, Innovative, Independent. Inclusive: We champion diversity in our teams and in our reporting. We put transparency and effective communication at the heart of everything we do. Innovative: We take risks and are always looking to try new ideas in pursuit of excellence. Independent: We think for ourselves and value honesty and integrity.
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Commercial Campaign Data Analyst employer: The Independent
Independent Media is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and innovation thrive. As a Social Media Manager, you will have the opportunity to engage with a diverse audience across multiple platforms while contributing to meaningful journalism and content creation. With a commitment to employee growth and development, Independent Media offers a dynamic environment that encourages collaboration and the exploration of new ideas, making it an ideal place for passionate individuals looking to make an impact.
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We think this is how you could land Commercial Campaign Data Analyst
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We think you need these skills to ace Commercial Campaign Data Analyst
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