At a Glance
- Tasks: Manage social media channels and create engaging content for The Independent's platforms.
- Company: Join a leading media company with a commitment to quality journalism and inclusivity.
- Benefits: Flexible working hours, creative environment, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace that values creativity and innovation.
- Why this job: Be part of a dynamic team shaping the future of media and engaging millions.
- Qualifications: Experience in social media management and strong writing skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
Reports to: Head of Platform Strategy
About Independent Media
Independent Media comprises The Independent, Standard Digital, Bulletin, BuzzFeed UK, HuffPost UK, Tasty UK, Seasoned, IndyBest and indy100. Harnessing market-leading innovation and excellence across its portfolio of pioneering brands, Independent Media has unrivalled scale, integrity and authority via its sites, apps, video, audio, experiential, newsletters and social media. While each Independent Media brand speaks in an authentic, unique voice to a loyal and distinct audience, they stand together in their commitment to positivity, inclusivity, and quality journalism and content. Independent Media’s network reaches 650 million users each month, with 1.1 billion content views across its brands and platforms, including web, apps, social media, podcasts, email, YouTube, syndication partners and print.
Independent Studio
Independent Studio is Independent Media’s end-to-end talent-led development, production and distribution studio, creating new IP in video, podcasts, and newsletters for every screen and platform. Launched in April 2025, it brings together standout creators, acclaimed journalists and trusted voices across news and politics, culture, sport, travel and more. Flagship franchises like In The Room and ACFC showcase an ability to combine editorial authority with fresh formats and audience reach.
The role
Reporting into the Head of Platform Strategy, the Social Media Manager will oversee channel management and video publishing across The Independent’s social platforms (Facebook, TikTok, YouTube, Instagram, X, etc.). This role covers both the Independent’s News output and Original programming from the Studio team. As well as distributing video content, the successful candidate will produce visual, industry-leading social image posts and craft engaging social copy. The role requires a passionate and creative individual with a deep understanding of social platforms and channel management.
Diversity, Equity and Inclusion
We champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone. We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here. The Independent is an equal opportunities employer; if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Key responsibilities and accountabilities
- Distribution & Launch Support: Manage end-to-end distribution of social news content for Independent social platforms and growth areas like Independent Studio Podcasts (including distribution on Podcast platforms such as Acast). Provide support during project launches, setting up new channels etc.
- Community & Brand Safety: Execute active community management (moderating comments, managing takedowns) and drive audience engagement via Stories and Broadcast channels.
- Content & Strategy: Create high-impact social assets (images/carousels) to drive engagement and traffic referrals. Gather social trends, regularly monitor the competitive landscape and identify opportunities we can learn from.
- Data & Analytics: Monitor and analyse our social media performance, tracking key metrics including video views, engagement and revenue. Run a data-driven feedback loop with Independent’s video journalists and editors to optimise video performance.
Essential skills and experience
- Experience in social media management (Brand, Publisher or Creator account).
- Experience in creating visual thumbnail images using image editing software such as Adobe or Canva.
- Excellent understanding of social media platforms and their algorithms (Facebook, Twitter, Instagram, TikTok, YouTube, etc.).
- Strong writing and communication skills, with the ability to craft compelling and concise social media copy.
- Excellent time management and organizational skills, with the ability to prioritize tasks and meet deadlines.
Desirable Skills:
- Experience in creating and editing video content (e.g., using tools like Adobe Premiere Pro, Final Cut Pro, Capcut).
- Passion for news, current affairs and culture.
- An eye for viral and engaging content.
Our values – you will deliver across all our values
- Inclusive: We champion diversity in our teams and in our reporting. Working as a team, we put transparency and effective communication at the heart of everything we do.
- Innovative: From the very beginning, The Independent has been breaking the mould. We take risks and are always looking to try new ideas in pursuit of excellence.
- Independent: Nobody tells us what to think; we make up our own minds and aren’t afraid to do things differently. Like our readers, we value honesty and integrity above outside influences.
Social Media Manager in City of London employer: The Independent
Independent Media is an exceptional employer that fosters a vibrant and inclusive work culture, encouraging creativity and innovation among its team members. With a commitment to diversity and employee growth, the company offers numerous opportunities for professional development while working on cutting-edge projects across its renowned brands. Located in a dynamic media landscape, employees benefit from being part of a forward-thinking organisation that values integrity and quality journalism.
