Marketing and Admissions Assistant

This post will report to the Director of Marketing and Admissions. The role is full time, based at the school.

Core Purpose of Post

To promote and safeguard the welfare of all children and young persons for whom the post holder has responsibility and with whom the post holder comes into contact. To provide support to the Director of Marketing and Admissions in all marketing activities relevant to the school.

General Duties and Responsibilities

• Exercise loyalty to the Headmaster and to the School, upholding and maintaining its traditions and ethos.
• Set and maintain high standards of work, as well as of personal and professional conduct.
• Comply with all regulatory requirements including those relating to data protection.
• Comply fully with the requirements as set out in the DfE document ‘Keeping Children Safe in Education’ and any relevant supplementary guidance and in the HM Government document ‘Working Together to Safeguard Children’ and any relevant supplementary guidance.
• Abide by the School’s current systems and structures as outlined in policy documents including the First Aid and Health, Health and Safety and Safeguarding and Child Protection Policies, and take appropriate action in accordance with all such documents as and when necessary.
• Establish and maintain effective working relationships with colleagues and parents/carers.
• Participate as required in meetings with colleagues and parents in respect of the duties and responsibilities of the post.
• Take responsibility for one’s own professional development, attending INSET days at the start of each term and attending other relevant courses whenever possible.
• Be punctual and adaptable, and dress in a smart but practical manner.
• Engage with the Christian foundation of the School.

Specific Areas of Responsibilities

Marketing

• Delivering the School’s marketing and social media plan and reviewing and implementing current best marketing practice.
• Producing a weekly social media schedule, liaising with colleagues to collate content which reflects the school’s activities and mission.
• Producing termly reports on the social media output making recommendations for improvements to engagement metrics.
• Monitoring any issues on social media and ensuring that the School is always presented in a positive light with consistent key messages.
• Taking photographs and videos of school activities and managing the library of digital photography for marketing and publicity purposes.
• Conducting market research, both qualitative and quantitative to gather insights on demand, competitive opportunities and brand awareness.
• Implementing the School’s advertising campaigns, helping to prepare adverts for both digital and print.
• Ensuring that excellent standards of marketing are applied to all school events such as sports fixtures, school productions, music events, Parents’ Evening, and School Enrichment Days.
• Engaging with prospective and current parents across a range of channels including digital and events.
• Managing the Blue Coat School website including checking and updating the general information on all pages; helping to optimise the site; and adding news reports, sports results and calendar information.
• Assisting with the gathering, writing and editing of news stories for the school news page on the website.
• Reviewing the brand guidelines and supporting staff to implement them accordingly.

Admissions

• Planning, organising and executing external marketing and recruitment events such as Open Mornings, Entrance Test Days and Taster Days.
• Supporting the work of the Admissions Registrar including sending out prospectuses and other relevant information as required.
• Conduct tours of the school for prospective parents.
• Respond to parent enquiries via telephone and email.

Alumni

• Maintaining and developing the school archives in relation to alumni and former staff.
• Support with the organisation and delivery of alumni events.
• Respond to information requests from alumni.

Other Responsibilities

• Assist with any reasonable request in connection with the day‑to‑day organisation of the School.
• Attend assemblies and Chapel Services as required.
• Be available to attend school events as required.

SCHOOL POLICIES AND PROCEDURES

To adhere to all School policies and procedures, especially those relating to Pupils, Health and Safety, Equality of Opportunity and Human Resources, and the Financial Regulations and Procedures. The safeguarding responsibilities of the post are listed within the job descriptions. All applicants will be required to undergo child protection screening appropriate to the post, including online searches, checks with past employers and the Disclosure and Barring Service (DBS). All posts are exempt from the Rehabilitation of Offenders Act 1974 and the School is therefore permitted to ask job applicants to declare all convictions and cautions (including those which are “spent” unless they are “protected” under the DBS filtering rules) in order to assess their suitability to work with children. At interview applicants must provide original documents to confirm their identity and right to work in the UK. They must also bring proof of qualifications where relevant for the post. The documentation required by applicants is listed in the Recruitment Policy which is available on the school website and from the School. The Blue Coat School is an equal opportunities employer.