At a Glance
- Tasks: Create and deliver exciting marketing campaigns to engage visitors and promote attractions.
- Company: Join The Ice Cream Farm, a leading family destination with a fun atmosphere.
- Benefits: Competitive pay, fantastic benefits, and a supportive work environment.
- Other info: Flexible hours required, especially during weekends and school holidays.
- Why this job: Be part of a team that creates magical family experiences and memorable moments.
- Qualifications: Strong marketing skills, creativity, and a passion for visitor experiences.
The predicted salary is between 30000 - 40000 £ per year.
Help us bring the magic of The Ice Cream Farm to life by driving visitor and team engagement, brand awareness and commercial growth through creative marketing and communications. From promoting exciting events and seasonal experiences to showcasing play attractions, food and unforgettable family moments, the role helps create a fun and memorable visitor journey while strengthening The Ice Cream Farm’s reputation as a leading family destination.
Please note this is an onsite strategic marketing and communications role with responsibility for campaign planning, analytics, CRM, visitor engagement and commercial performance. This role is not solely focused on social media content creation and hybrid working is not permitted.
What you’ll be doing:
- Creating and delivering creative marketing campaigns to drive visits and engagement
- Promoting attractions, events, food, experiences and seasonal activities
- Managing social media content, digital marketing and website updates
- Coordinating content shoots and bringing the brand to life through storytelling
- Managing visitor communications, feedback and community engagement
- Supporting event promotion and special experiences throughout the year
- Monitoring campaign performance and visitor insights to shape future activity
- Building relationships with collaborators, partners and the local community
Skills for Our Role:
- A creative storyteller with strong marketing and communication skills
- A passion for visitor experiences, family attractions and creating memorable moments
- Strong digital marketing and content creation experience
- Organised, collaborative and able to juggle multiple projects
- Commercially aware with a data-led mindset
- Experience in visitor attractions, leisure, tourism, hospitality or family entertainment is a bonus
Working Hours
This is a permanent, 40 hour role across 5 days per week. Flexibility is essential, especially during weekends and school holidays. We offer competitive pay and fantastic benefits to make sure you’re well taken care of.
If you love creativity, family experiences and making magical moments happen, this could be the perfect role for you.
At The Ice Cream Farm, we are committed to building a diverse and inclusive workplace. As an equal opportunities employer, we welcome and encourage applications from individuals of all races, genders, sexual orientations, and backgrounds. We believe in creating an environment where everyone has the opportunity to succeed and contribute to our success. If you require any reasonable adjustments during the recruitment process or in your role, please let us know, and we will do our best to accommodate you.
Marketing and Communications Manager employer: The Ice Cream Farm
At The Ice Cream Farm, we pride ourselves on being an exceptional employer that fosters creativity and collaboration in a vibrant, family-friendly environment. Our commitment to employee growth is reflected in our supportive culture, competitive pay, and comprehensive benefits, ensuring that every team member feels valued and empowered to contribute to our mission of creating unforgettable experiences for our visitors. Located in a picturesque setting, this role offers the unique opportunity to engage with the local community while driving brand awareness and commercial success in a fun and dynamic atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Communications Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up and shine! If you get the chance to attend any events at The Ice Cream Farm, make sure to be there. Engage with visitors and staff, and showcase your passion for creating memorable experiences.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to the team at The Ice Cream Farm through our website and express your interest in the Marketing and Communications Manager role. A little initiative goes a long way!
✨Tip Number 4
Prepare for interviews by diving deep into The Ice Cream Farm’s brand story. Understand their values and think about how your skills can enhance visitor engagement and brand awareness. Show them you’re the perfect fit!
We think you need these skills to ace Marketing and Communications Manager
Some tips for your application 🫡
Show Your Creative Side:When applying for the Marketing and Communications Manager role, let your creativity shine through! Share examples of past campaigns or projects that showcase your storytelling skills and how you’ve driven engagement. We want to see how you can bring The Ice Cream Farm's magic to life!
Tailor Your Application:Make sure to tailor your CV and cover letter to highlight your experience in visitor attractions and family entertainment. We’re looking for someone who understands our audience and can create memorable moments, so don’t be shy about sharing relevant experiences!
Be Data-Driven:Since this role involves monitoring campaign performance and visitor insights, it’s important to demonstrate your data-led mindset. Include any metrics or analytics from previous roles that show how you’ve used data to shape marketing strategies. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves. Plus, you’ll get to explore more about what makes The Ice Cream Farm such a fantastic place to work!
How to prepare for a job interview at The Ice Cream Farm
✨Know Your Audience
Before the interview, take some time to research The Ice Cream Farm and its unique offerings. Understand their brand values and visitor experiences. This will help you tailor your responses and show that you're genuinely interested in creating memorable moments for families.
✨Showcase Your Creativity
As a Marketing and Communications Manager, creativity is key! Prepare examples of past campaigns you've worked on that drove engagement and commercial growth. Be ready to discuss how you can bring fresh ideas to promote events and attractions at The Ice Cream Farm.
✨Demonstrate Data Savvy
Since the role requires a data-led mindset, brush up on your analytics skills. Be prepared to discuss how you've used data to shape marketing strategies in the past. Highlight any experience with CRM systems or campaign performance monitoring to show you can drive results.
✨Engage with the Community
Community engagement is crucial for this role. Think about ways you've built relationships with local partners or communities in previous positions. Share your ideas on how to enhance visitor communications and feedback mechanisms to strengthen The Ice Cream Farm's reputation.
