At a Glance
- Tasks: Lead the creation of engaging short-form videos for TikTok, Instagram, and YouTube.
- Company: Join The i Paper, a rapidly growing national newspaper with a commitment to impartial news.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and access to onsite facilities.
- Other info: Work in a dynamic team with opportunities for growth and innovation.
- Why this job: Shape impactful content and drive audience engagement in a creative, fast-paced environment.
- Qualifications: Experience in video production, strong leadership skills, and a passion for storytelling.
The predicted salary is between 40000 - 50000 € per year.
The i Paper is seeking a Senior Social Video Producer to join our team as we accelerate our growth on TikTok, Instagram Reels and YouTube Shorts. This role is responsible for overseeing and delivering high-impact short-form video while also playing a senior leadership role within the social video team. You will have ownership of two of our key social video channels - Money Coach and How I Live - setting editorial priorities, overseeing daily output and ensuring we publish the right content on the right platforms, at pace, to meet audience and growth goals.
Working closely with the Head of Social Video, you will contribute to wider social video strategy, using performance data and insight to inform decision-making, commissioning and experimentation. You will bring strong editorial judgement and production expertise, setting standards and guiding the creation of high-quality, platform-native video for The i Paper’s social channels. You will shape clear, engaging service journalism and lifestyle storytelling for vertical video platforms, responding creatively to the news agenda and evolving audience interests.
As a senior video lead, you will also manage daily workflows across both channels - assessing and responding to pitches, commissioning scripts, reviewing edits and making clear editorial decisions about what to prioritise in response to the news cycle. You will work closely with the social team and news desks to plan coverage, react to trending news and test new formats and approaches to grow reach and engagement.
Successful applicants should be available on a Monday – Friday and will be required to work from our London office at least three days a week.
Key responsibilities:- Manage daily workflows, including assessing pitches, commissioning scripts, reviewing edits and signing off output.
- Produce and publish video content tailored for Money Coach and How I Live’s target audiences on TikTok, Instagram and YouTube Shorts.
- Make data-led decisions to pitch ideas for subjects, framings and new formats with audience growth in mind.
- Craft compelling captions and messaging to drive engagement and viewer loyalty.
- Track content performance to inform future creative and strategic decisions.
- Work closely with teams across the organisation to develop standout video material.
- Monitor emerging trends to keep content relevant and platform-optimised.
- Excellent understanding of video for social media and the differing requirements for each platform.
- Strong leadership and communication skills, with experience managing day-to-day workflows or guiding other producers.
- Experience in pitching, writing, shooting and editing shortform videos.
- Fast, efficient editing in Adobe Premier Pro or similar tools.
- Strong data literacy with the ability to translate insight into clear, actionable strategy.
- An experimental, creative approach to problem solving.
- Strong news sense and a passion for telling stories that reach new audiences.
- Good knowledge of trends and how to spot emerging topics.
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30).
- Pension plan and life cover.
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme.
- Onsite gym, subsidised canteen and onsite nurse and GP clinics.
- Plus much more…
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Senior Social Video Producer employer: The i Paper
The i Paper is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. With a strong commitment to employee growth, we provide extensive benefits including increasing holiday entitlement, a supportive workplace culture, and opportunities to shape impactful content across leading social media platforms. Join us to be part of a forward-thinking team that values diversity and encourages experimentation in storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Video Producer
✨Tip Number 1
Get your portfolio ready! Showcase your best short-form videos that highlight your creativity and understanding of social media platforms. Make sure to include examples tailored for TikTok, Instagram Reels, and YouTube Shorts.
✨Tip Number 2
Network like a pro! Connect with industry professionals on LinkedIn or attend relevant events. Engaging with others in the field can lead to valuable insights and potential job opportunities.
✨Tip Number 3
Stay updated on trends! Follow social media trends and news to ensure your ideas are fresh and relevant. This will not only help you in interviews but also show your passion for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining The i Paper team and contributing to our exciting growth.
We think you need these skills to ace Senior Social Video Producer
Some tips for your application 🫡
Show Off Your Video Skills:When applying, make sure to highlight your experience with short-form video production. Share examples of your work that demonstrate your ability to create engaging content for platforms like TikTok and Instagram Reels.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how you can contribute to our social video strategy.
Data-Driven Decisions Matter:Since this role involves making data-led decisions, be sure to mention any experience you have with analysing performance metrics. Show us how you've used data to inform your creative choices in past projects.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at The i Paper
✨Know Your Platforms
Before the interview, dive deep into TikTok, Instagram Reels, and YouTube Shorts. Understand what type of content works best on each platform and be ready to discuss how you would tailor video content for The i Paper’s channels like Money Coach and How I Live.
✨Showcase Your Editorial Judgement
Prepare examples of your past work that demonstrate strong editorial judgement. Be ready to discuss how you've made decisions based on audience insights and performance data, and how those decisions led to successful video content.
✨Bring Data to the Table
Familiarise yourself with key metrics that drive social video success. During the interview, share how you've used data to inform your creative decisions in the past, and be prepared to suggest data-led ideas for future content.
✨Demonstrate Leadership Skills
As a senior role, they’ll want to see your leadership capabilities. Think of examples where you’ve managed workflows or guided other producers. Highlight your communication skills and how you’ve fostered collaboration within a team.
