At a Glance
- Tasks: Curate and distribute engaging content across newsletters, social media, and the homepage.
- Company: Join The i Paper, a leading national newspaper with a commitment to impartial journalism.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and access to onsite facilities.
- Other info: Exciting opportunity for career growth in a dynamic and inclusive workplace.
- Why this job: Shape how we connect with readers and drive engagement in a digital-first environment.
- Qualifications: Passion for digital media, strong organisational skills, and data-driven decision-making.
The predicted salary is between 25650 - 31350 £ per year.
- Position: Full Time/Permanent/Hybrid – office attendance required x3 days a week
- Job Introduction
We’re looking for a motivated and detail-oriented Audience Producer to join our team and work across our newsletter portfolio, homepage, push notifications and social platforms.
This is a full-time, junior role best suited to someone with a passion for digital publishing, audience engagement, and data-driven decision making.
You’ll work weekday hours (7am – 4pm or 10am – 7pm), with a requirement to work on some weekends.
This role is central to how we connect our journalism with readers.
You’ll be responsible for curating and distributing content across key channels, with a sharp instinct for what engages digital audiences.
You'll be responsible for selecting, framing, and promoting stories in ways that resonate with The i Paper’s audiences on the homepage, in our newsletters and on social media.
You’ll collaborate closely with editors, reporters, and other audience specialists, contributing to a growing, digitally savvy newsroom.
- Main Responsibilities
- Support the planning, publishing, and optimisation of content across platforms to maximise reach and engagement.
- Production of key newsletters in The i Paper portfolio, including building, editing, workshopping subject lines and sending.
Use of Sailthru for building newsletters and Glueletter for tracking performance.
- Curate our homepage, app and section pages to optimise experiences for subscribers and fly-by visitors.
- Use long-term and real-time analytics to optimise placement of stories on the homepage.
- Schedule stories on The i Paper’s social channels and design eye-catching graphics to go alongside the posts
- Monitor audience behaviour in real time and adapt content strategies accordingly.
- Use data and insights to inform decision making and recommend content approaches.
- Collaborate with editorial and social teams to ensure consistency and accuracy in output.
- Maintain relationships with third-party news aggregators and pitch stories.
Person Specification
- Strong interest in digital media, audience engagement, app and website curation and newsletter production.
- An understanding of existing and emerging social media and newsletter platforms. Experience creating and scheduling content is a plus.
- Ability to interpret and apply data and insights to guide content decisions.
- Excellent organisational skills and attention to detail.
- Clear communicator, comfortable working with multiple teams in a fast-paced environment.
This is an exciting opportunity to shape how The i Paper connects with readers and drives engagement through smart, strategic publishing.
Package Description
- Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
Plus much more...
About Us
The i Paper is the only national newspaper that's never supported a political party and it reaches more than [9.2] million readers each month in print and online.
It is committed to delivering accurate, impartial news and intelligent debate, trusting readers to make up their own minds.
It is the winner of 2024 UK Newspaper of the Year and is rapidly growing its digital subscriptions base, recently hitting [70k] total subscriptions.
- www. theipaper. com
- Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture.
We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed.
Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process.
Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
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Audience Producer employer: The i Paper
The i Paper is an exceptional employer, offering a dynamic and inclusive work environment where your voice can truly make an impact. With a commitment to editorial excellence and a focus on innovative storytelling, you will have the opportunity to grow your career while tackling significant security issues that matter to our audience. Join us in a role that not only values your expertise but also encourages collaboration and creativity in a fast-paced newsroom setting.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Producer
✨Get Involved in Local Journalism
Join local journalism groups or community events to meet industry folks and make connections. Try volunteering for community newspapers or online platforms – it's a great way to get your foot in the door and show your commitment to the craft.
✨Showcase Your Work Online
Create a personal website or a blog to showcase your best articles, videos, or multimedia projects. This not only highlights your skills but also demonstrates your passion for journalism and helps establish your personal brand in the media landscape.
✨Stay Updated on the Industry Trends
Follow industry leaders on social media and stay updated on the latest trends in journalism. Engage with them by sharing your thoughts or asking questions – you never know when an informative tweet might catch the eye of a recruiter or journalist at The i Paper!
✨Explore Internships for Full-Time Opportunities
Don’t shy away from internships, even if you’re looking for full-time roles. Many journalism companies, like The i Paper, often hire from their intern pool, so using these as stepping stones can really pay off. Keep an eye on their career page for any openings!
We think you need these skills to ace Audience Producer
Some tips for your application 🫡
Show Off Your Writing Skills:In journalism and media, your ability to write well is essential, so make sure your CV and cover letter reflect that. Include diverse writing samples, whether they’re articles, blog posts, or reports, that showcase your style and versatility. We want to see your voice and ability to engage an audience from the get-go!
Highlight Relevant Experience:If you've interned at a media outlet or contributed to any publications—whether student-run or professional—don't keep it a secret! We love seeing real-world experience, so clearly detail your responsibilities and achievements. Quantify your impact where possible, like mentioning audience growth or story reach.
Tailor Your Application for The i Paper:When applying for the Audience Producer role at The i Paper, really dig into what makes their content stand out. Reference their tone, style, or any recent articles that resonated with you in your cover letter. This shows we you’re not just sending out generic applications—you’re genuinely interested in what we do!
Prepare for a Portfolio Spotlight:Since you're applying for a full-time role, you're likely expected to have a portfolio ready to go. Make sure to curate a selection of your best work that aligns with what The i Paper produces. Provide a link to your online portfolio in your CV and be prepared to discuss your favourite pieces in interviews—this is your chance to shine!
How to prepare for a job interview at The i Paper
✨Show Off Your Writing Skills
Prepare a portfolio that highlights your best writing samples. This is crucial in journalism as hiring managers want to see your voice and style. Make sure to include a variety of pieces, like news articles, features, and opinion pieces, showing your versatility.
✨Master the Art of Storytelling
During the interview, be ready to discuss how you approach storytelling. You might be asked to outline a story you reported on, your process for gathering information, and how you engage your audience. Practice telling a couple of your best stories concisely and compellingly.
✨Know the Current Media Landscape
Be prepared to discuss industry trends and how they affect journalism today. Familiarise yourself with key developments in media, and have opinions ready for discussions about digital versus traditional platforms, as well as ethical considerations in reporting.
✨Convey Your Passion and Drive
As you’re applying for a full-time role, they’ll want to know about your long-term commitment to journalism. Share your aspirations for future projects, any internships or freelance work, and how you see yourself growing within The i Paper. Show that you’re not just looking for a job, but a career in journalism.
