Senior Social & Influencer Executive | ESPA

b Overview /b p In this role you will shape ESPA’s global social media and influencer strategy, collaborating with marketing and e-commerce to drive brand awareness and revenue. You’ll manage influencer partnerships across markets, build rosters, and create engaging content that resonates with a worldwide audience. You will work with influencer agencies when needed and oversee gifting programs to strengthen the ESPA roster. You’ll stay ahead of trends to keep ESPA at the forefront of digital wellness marketing. /p b Pay / Benefits /b ul li 25 days annual leave + bank holidays /li li enhanced maternity and paternity pay /li li compassionate leave /li li volunteer leave /li li on-site gym /li li staff discount up to 50% on THG brands /li /ul b Responsibilities /b ul li Develop and implement a global social media strategy to engage a diverse audience and raise brand awareness /li li Cultivate relationships with influencers and content creators across key markets; collaborate with agencies as needed /li li Build influencer rosters aligned with brand objectives, including ambassadors and performance-driven creators /li li Identify and outreach to influencers; partner with PR to execute gifting and tailor mailers /li li Collaborate with E-commerce and Marketing to optimize performance-driven influencer activity and hit revenue targets /li li Support negotiation and securing of influencer contracts and paid usage rights for content across channels /li li Coordinate with Head of Performance on influencer channel targets and COS% /li li Create compelling content for platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) /li li Monitor, analyze and report on social media performance to improve campaigns across regions /li li Stay informed on international social media trends and best practices /li li Support initiatives for ESPA Life, Branded, Managed and Audit accounts globally /li li Assist on new openings and key properties worldwide /li /ul b Key requirements /b ul li Excellent communication with influencers and global audiences /li li Strong understanding of social media platforms, features, algorithms, and best practices /li li Creative thinking for innovative content that elevates ESPA’s brand positioning /li li Proven ability to build and maintain influencer relationships /li li Ability to analyze data and campaign performance to drive improvements /li li Experience managing multiple campaigns concurrently and meeting deadlines /li li Strong understanding of influencer marketing trends /li li Flexibility and adaptability in a fast-changing landscape /li li Unrivalled passion for wellness/all things social media and influencer-led initiatives /li /ul ul li communication /li li relationship-building /li li data-driven decision making /li li Instagram /li li Facebook /li li TikTok /li /ul