Senior SEO Executive - Myprotein

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Role: Senior SEO Executive

Reporting to: SEO Manager

Job Location: THG HQ, 7-9 Sunbank Lane, Altrincham, WA15 0AF (Fully office based)

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world\’s largest online sports nutrition brand, its family of brands, Myvitamins, Myvegan and MP Activewear.

We want to be the world\’s most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.

It\’s an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition movement forward.

T he Role

We\’re looking for a forward-thinking Senior SEO Executive to join our digital marketing team during an exciting period of transformation in search. As SEO evolves into the era of Generative Engine Optimisation (GEO) and AI-powered search experiences, this role offers the opportunity to shape the future of how customers discover Myprotein across traditional search engines and emerging AI platforms.

You\’ll work alongside our existing SEO team, plus dedicated content and paid search teams, focusing on our innovative 5-pillar SEO strategy for H2 2025 and beyond: SEO, GEO, AIO, AEO, and SXO. This is an ideal opportunity for an ambitious professional to develop cutting-edge skills in AI-optimised content strategy while building a strong foundation in technical SEO.

The Future of SEO at Myprotein

This role offers the unique opportunity to be at the forefront of SEO\’s evolution. You\’ll help pioneer strategies that ensure Myprotein remains visible and influential as search behavior shifts toward AI-powered platforms. Our 5-pillar approach positions us ahead of the curve, and you\’ll play a crucial role in executing this innovative strategy.

Key questions you\’ll help us answer:

• \”Will this help shoppers find us on Google?\” (SEO)
• \”Will this help ChatGPT or AI-Mode recommend our brand?\” (GEO)
• \”Will AI tools recognise our brand, services, and products?\” (AIO)
• \”Will this be the answer shown in AI-overview?\” (AEO)
• \”Will this turn clicks into conversions?\” (SXO)

Key Responsibilities

• Collaborate with the content team to format pages and content for AI summarization and citation
• Implement and optimize structured data and schema markup (reviews, pricing, FAQs, product information)
• Work with AI content tools, particularly Writer, to create content that AI systems can reliably quote and reference
• Monitor brand mentions and product citations in AI-generated responses across platforms
• Ensure content is factual, brand-aligned, and optimised for inclusion in AI training datasets
• Develop strategies to get Myprotein featured on trusted sources that AI systems reference

Answer Engine Optimisation (AEO) & Zero-Click Strategy

• Create and optimise FAQ pages and how-to content that directly answers user queries
• Develop \”best X for Y\” style content targeting AI-generated recommendations
• Optimize content for Google AI Overviews, featured snippets, and voice search results
• Monitor and analyze zero-click search performance and adjust strategies accordingly
• Build content strategies that influence AI recommendations even when users don\’t click through

Traditional SEO & Search Experience Optimisation (SXO)

• Optimise product detail pages (PDPs) and collection pages for both search visibility and conversion
• Conduct regular technical SEO audits focusing on mobile user experience, site speed, and Core Web Vitals
• Support link-building initiatives within the sports nutrition and fitness industry
• Collaborate with development teams to implement technical SEO improvements
• Ensure fast, mobile-friendly experiences with clear calls-to-action that convert visitors

Analytics & Reporting

• Track and report on KPIs across all five SEO pillars using Google Analytics, Search Console, and specialised SEO tools such as semrush .
• Analyse how content performs in AI-generated responses and traditional search results
• Develop dashboards to monitor the effectiveness of AI optimization strategies
• Provide data-driven insights and recommendations for continuous improvement
• Monitor competitor strategies across both traditional SEO and emerging AI optimization

What we\’re looking for:

Technical Skills

• Strong analytical mindset with experience using Google Analytics, Google Search Console, and SEO tools ( Ahrefs , SEMrush, or similar)
• Experience with structured data implementation and schema markup
• Familiarity with AI content tools (experience with Writer or similar platforms highly valued)
• Knowledge of technical SEO principles including site speed optimization, mobile-first indexing, and Core Web Vitals

Strategic & Communication Skills

• Ability to think beyond traditional keyword rankings to AI citation and influence opportunities
• Strong written communication skills with attention to detail and accuracy
• Capability to explain complex technical concepts to non-technical stakeholders
• Problem-solving mindset with ability to adapt to rapidly changing search landscapes
• Understanding of how AI systems consume, process, and cite content

Industry Knowledge

• Interest in or knowledge of the sports nutrition, supplements, and fitness industry
• Understanding of health and wellness content regulations and compliance requirements
• Awareness of how to create trustworthy, authoritative content in the health sector
• Degree in Marketing, Digital Marketing, Computer Science, or related field
• Previous experience in SEO, content marketing, or digital marketing roles
• Experience with AI-powered content creation and optimisation
• Knowledge of conversion rate optimisation (CRO) principles
• Understanding of international SEO and multi-market optimisation
• Familiarity with fitness and nutrition trends and terminology

What\’s in it for me?

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven\’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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