At a Glance
- Tasks: Drive CRM strategies and manage email marketing campaigns to boost customer engagement.
- Company: Join THG Beauty, a leading global ecommerce group in the beauty industry.
- Benefits: Enjoy 25 days annual leave, enhanced maternity/paternity pay, and exclusive staff discounts.
- Other info: Access bespoke development programmes and enjoy a supportive, inclusive work culture.
- Why this job: Be part of a dynamic team that challenges beauty norms and drives innovation.
- Qualifications: 2-3 years in CRM with strong data analysis and email campaign experience.
The predicted salary is between 35000 - 45000 £ per year.
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
Life at THG Beauty: We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Who is Cult Beauty? Well, we’re a beauty-obsessed team who share a common goal – to become the most trusted beauty retailer in the world! We’re all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That’s why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team so if we fail, we fail together and try again. We’re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what ‘beauty’ is and use our platform to challenge the status quo – both in our industry and society.
Why be a Senior CRM Executive at THG Beauty? We’re looking for a proactive and results-driven CRM specialist with the capability to operate at Senior CRM Executive level, to support the Senior CRM Manager in delivering a successful CRM growth strategy. With a commercial and creative mind, you’ll be part of a dynamic, innovative team that values creativity, collaboration, and data-driven strategies to achieve monthly revenue targets and channel KPIs. With a strong understanding of customer data, you will be confident using analytics to develop customer engagement and drive commercial value. This is a unique and exciting opportunity to join the CRM team during a key period of growth.
As a Senior CRM Executive you’ll:
- Manage the end-to-end process for email marketing communications, including developing, briefing, building, subject line ideation and scheduling; championing personalisation and continually optimising with test-and-learn activity.
- End-to-end email testing for link accuracy, spelling, grammar, legal compliance, mobile optimisation & deliverability.
- Responsible for driving a strategic segmentation plan, to target, retain, and increase the value of customers.
- Support the wider CRM team to achieve the monthly revenue targets and channel KPIs, across multiple markets.
- A reactive mindset to identify gaps or opportunities and propose solutions.
- Own, develop and launch new email franchises, including template development, testing and success measurement.
- Launch automated CRM campaigns, working cross-functionally to uphold seamless customer journeys.
- Championing CRM best-practice through the use of dynamic content, personalisation and exploring ESP functionality.
- Implement a robust A/B testing roadmap to drive improvement in email engagement.
- Cascade monthly campaign plans to the wider business through engaging presentations.
- Support Senior CRM Manager on rollout of all partnership marketing media requests for CRM activities.
- Mentor CRM Executive to support their development.
Reporting:
- Daily, weekly & monthly reporting against key KPIs.
- Analyse campaigns results, drive actionable insights and recommendations and communicate it clearly.
- Ad-hoc reporting to support reactive initiatives and drive continuous growth.
- Confidently present findings to the wider business both verbally and via email.
- Ongoing awareness of competitor activity.
What skills and experience do I need for this role?
- 2-3 years in a CRM role with experience working with ESPs and dynamic content providers.
- Experience in creating email campaigns, including triggered multi-touch journeys across email and other CRM channels.
- Experience in understanding data and building segments of customers.
- Strong understanding of e-commerce marketing and the beauty industry.
- Digitally minded with an innate understanding of mobile-first behaviours.
- Strategic thinker who can translate top line objectives into initiatives that can drive results.
- Confident using data including data mining and analysis.
- Highly articulate and confident communicator, both written and verbally.
- Ability to work with multiple stakeholders in a fast-paced environment.
- Self-motivated multi-tasker able to handle multiple projects with good time management.
- Commercially aware, pro-active and able to show initiative.
- Great attention to detail and organisational skills.
What’s in it for me?
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks:
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Up to 50% staff discount on THG brands.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Senior CRM Executive | Cult Beauty UK, London employer: The Hut Group
At THG Beauty, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and collaboration. As a Senior CRM Executive in our London office, you'll benefit from bespoke development programmes, generous leave policies, and a supportive environment that encourages personal and professional growth. Join us to be part of a dynamic team that not only aims for excellence in the beauty industry but also values transparency and innovation in every aspect of our work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive | Cult Beauty UK, London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like The Hut Group are looking for when hiring for a Senior CRM Executive | Cult Beauty UK, London.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to The Hut Group for the Senior CRM Executive | Cult Beauty UK, London, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at The Hut Group as a Senior CRM Executive | Cult Beauty UK, London, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out The Hut Group’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior CRM Executive | Cult Beauty UK, London.
We think you need these skills to ace Senior CRM Executive | Cult Beauty UK, London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at The Hut Group, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with The Hut Group's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at The Hut Group. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at The Hut Group
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that The Hut Group uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at The Hut Group. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
