At a Glance
- Tasks: Drive CRM strategies and manage email marketing campaigns to boost customer engagement.
- Company: Join THG Beauty, a global leader in beauty e-commerce with a vibrant team culture.
- Benefits: Enjoy 25 days annual leave, enhanced maternity/paternity pay, and exclusive staff discounts.
- Other info: Access bespoke development programmes and enjoy a supportive, inclusive work environment.
- Why this job: Be part of a dynamic team shaping the future of beauty retail and customer experience.
- Qualifications: 2-3 years in CRM, strong data analysis skills, and a passion for the beauty industry.
The predicted salary is between 35000 - 45000 € per year.
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
Life at THG Beauty: We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Who is Cult Beauty? Well, we’re a beauty-obsessed team who share a common goal – to become the most trusted beauty retailer in the world! We’re all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That’s why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team so if we fail, we fail together and try again. We’re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what ‘beauty’ is and use our platform to challenge the status quo – both in our industry and society.
Why be a Senior CRM Executive at THG Beauty? We’re looking for a proactive and results-driven CRM specialist with the capability to operate at Senior CRM Executive level, to support the Senior CRM Manager in delivering a successful CRM growth strategy. With a commercial and creative mind, you’ll be part of a dynamic, innovative team that values creativity, collaboration, and data-driven strategies to achieve monthly revenue targets and channel KPIs. With a strong understanding of customer data, you will be confident using analytics to develop customer engagement and drive commercial value. This is a unique and exciting opportunity to join the CRM team during a key period of growth.
As a Senior CRM Executive you’ll:
- Manage the end-to-end process for email marketing communications, including developing, briefing, building, subject line ideation and scheduling; championing personalisation and continually optimising with test-and-learn activity.
- End-to-end email testing for link accuracy, spelling, grammar, legal compliance, mobile optimisation & deliverability.
- Responsible for driving a strategic segmentation plan, to target, retain, and increase the value of customers.
- Support the wider CRM team to achieve the monthly revenue targets and channel KPIs, across multiple markets.
- A reactive mindset to identify gaps or opportunities and propose solutions.
- Own, develop and launch new email franchises, including template development, testing and success measurement.
- Launch automated CRM campaigns, working cross-functionally to uphold seamless customer journeys.
- Championing CRM best-practise through the use of dynamic content, personalisation and exploring ESP functionality.
- Implement a robust A/B testing roadmap to drive improvement in email engagement.
- Cascade monthly campaign plans to the wider business through engaging presentations.
- Support Senior CRM Manager on rollout of all partnership marketing media requests for CRM activities.
- Mentor CRM Executive to support their development.
Reporting:
- Daily, weekly & monthly reporting against key KPIs.
- Analyse campaigns results, drive actionable insights and recommendations and communicate it clearly.
- Ad-hoc reporting to support reactive initiatives and drive continuous growth.
- Confidently present findings to the wider business both verbally and via email.
- Ongoing awareness of competitor activity.
What skills and experience do I need for this role?
- 2-3 years in a CRM role with experience working with ESPs and dynamic content providers.
- Experience in creating email campaigns, including triggered multi-touch journeys across email and other CRM channels.
- Experience in understanding data and building segments of customers.
- Strong understanding of e-commerce marketing and the beauty industry.
- Digitally minded with an innate understanding of mobile-first behaviours.
- Strategic thinker who can translate top line objectives into initiatives that can drive results.
- Confident using data including data mining and analysis.
- Highly articulate and confident communicator, both written and verbally.
- Ability to work with multiple stakeholders in a fast-paced environment.
- Self-motivated multi-tasker able to handle multiple projects with good time management.
- Commercially aware, pro-active and able to show initiative.
- Great attention to detail and organisational skills.
What’s in it for me?
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks:
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Up to 50% staff discount on THG brands.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Senior CRM Executive | Cult Beauty employer: The Hut Group
At THG Beauty, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and collaboration. As a Senior CRM Executive, you'll benefit from bespoke development programmes, generous leave policies including your birthday off, and a supportive environment that encourages personal and professional growth. Join us in Manchester, where you can make a meaningful impact in the beauty industry while enjoying unique perks like substantial staff discounts and a commitment to diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive | Cult Beauty
✨Tip Number 1
Get to know Cult Beauty and THG inside out! Research their brands, values, and recent campaigns. This way, when you get that interview, you can show off your knowledge and passion for the beauty industry.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for your interview by practising common CRM-related questions. Think about how you can showcase your experience with email marketing and data analysis. We want to see your strategic thinking in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our amazing team at Cult Beauty!
We think you need these skills to ace Senior CRM Executive | Cult Beauty
Some tips for your application 🫡
Show Your Passion for Beauty:When you're writing your application, let your love for beauty shine through! We want to see how you connect with our mission at Cult Beauty and why you're excited about the role. Share your thoughts on what beauty means to you and how you can contribute to our vision.
Tailor Your Experience:Make sure to highlight your relevant experience in CRM and e-commerce. We’re looking for someone who understands customer data and can drive engagement, so be specific about your past roles and achievements that align with this. Use examples that showcase your skills in email marketing and segmentation!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and long-winded explanations. Make it easy for us to see your qualifications and how they fit the Senior CRM Executive role. Bullet points can help make your key achievements stand out!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Cult Beauty. We can’t wait to hear from you!
How to prepare for a job interview at The Hut Group
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially regarding email marketing and customer segmentation. Be ready to discuss specific strategies you've used in the past and how they drove results. This will show that you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Data Skills
Since this role requires a strong understanding of customer data, prepare to talk about how you've used analytics to inform your decisions. Bring examples of how you've analysed campaign results and what actionable insights you derived from them. This will demonstrate your ability to drive commercial value through data.
✨Be Creative with Personalisation
Cult Beauty values creativity, so think of innovative ways to personalise customer communications. Prepare some ideas on how you would approach email campaigns and how you could implement A/B testing to optimise engagement. This will highlight your proactive mindset and strategic thinking.
✨Engage with the Brand's Vision
Familiarise yourself with Cult Beauty's mission and values. During the interview, express how your personal vision aligns with theirs, especially around challenging the status quo in beauty. This connection will show that you're not just looking for a job, but are genuinely interested in contributing to their goals.
