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- Tasks: Lead global campaigns and product launches for MP Activewear, driving brand storytelling.
- Company: Join THG, a dynamic global ecommerce leader in beauty and sports nutrition.
- Benefits: Competitive salary, vibrant office culture, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Be part of a team that breaks boundaries and empowers consumers through innovative activewear.
- Qualifications: Experience in brand marketing, especially within activewear or lifestyle brands.
The predicted salary is between 50000 - 65000 £ per year.
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive our team through every day.
As Senior Brand Manager for MP Activewear, you will be responsible for bringing the brand’s campaigns, collections and product launches to life globally. You will lead the go-to-market strategy for activewear campaigns and product drops, ensuring strong brand storytelling and consistent execution across all channels and markets. Working closely with teams across brand, product, creative and marketing, you will ensure every campaign and launch reflects the performance, style and innovation behind MP Activewear.
This role is ideal for a creative and strategic marketer with experience in activewear, sportswear or fashion brands, who enjoys working in a fast-paced environment and building brands that connect with consumers.
As a Senior Brand Manager (MP Activewear) you will:
- Lead the go-to-market planning for MP Activewear campaigns, collections and product launches
- Develop clear creative briefs outlining campaign objectives, target audience and product positioning
- Create campaign toolkits, including messaging, launch plans and channel strategy
- Work with creative teams to deliver impactful brand campaigns and product storytelling
- Partner with teams across social, performance marketing, CRM, influencer, PR and commercial to deliver campaigns effectively
- Work closely with product and design teams to understand product features, fabrics and performance benefits
- Ensure campaigns are executed across the full marketing funnel – awareness, consideration and conversion
Global Brand Delivery
- Work with regional teams to adapt campaigns for key international markets
- Ensure all activity remains on-brand and relevant to local audiences
- Support the delivery of consistent global brand storytelling
- Use consumer data and campaign insights to improve future campaigns
- Monitor activewear and fitness trends, competitor activity and consumer behaviour
- Analyse campaign performance and identify opportunities for optimisation
What skills and experience do I need for this role?
- Proven experience in Brand Marketing, Creative or Go-To-Market roles, ideally within FMCG, nutrition, fitness, or lifestyle brands.
- Background in activewear, sportswear, fashion or lifestyle brands
- Strong experience delivering end-to-end campaign launches in a fast-paced environment.
- Excellent stakeholder management skills with the ability to influence cross-functionally.
- Strong storytelling and copywriting skills, with a clear understanding of consumer psychology.
- Data-driven mindset with experience using insights to shape strategy and execution.
- Experience within sports nutrition, health.
Senior Brand Manager - MP Activewear UK, Manchester employer: The Hut Group
Contact Detail:
The Hut Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - MP Activewear UK, Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to THG or activewear. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your passion for activewear! When you get the chance to chat with recruiters or during interviews, share your personal experiences with the brand or similar products. It shows you're genuinely interested and knowledgeable.
✨Tip Number 3
Prepare for the interview by researching THG’s recent campaigns and product launches. Bring fresh ideas to the table that align with their vision. This will demonstrate your commitment and creativity!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the THG family and ready to make an impact.
We think you need these skills to ace Senior Brand Manager - MP Activewear UK, Manchester
Some tips for your application 🫡
Show Your Passion for Activewear: When you're writing your application, let your love for activewear shine through! Share your personal experiences with the brand or industry, and how they inspire you. We want to see that you’re not just applying for a job, but that you genuinely care about the brand and its mission.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Senior Brand Manager role. Highlight your relevant experience in brand marketing, especially within activewear or sportswear. We’re looking for specific examples of your past successes that align with what we do at THG.
Be Data-Driven: Since we value a data-driven mindset, include any metrics or insights from previous campaigns you've worked on. Show us how you’ve used data to shape strategies and improve performance. This will demonstrate your analytical skills and how you can contribute to our goals.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re serious about joining our team at THG. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The Hut Group
✨Know Your Brand Inside Out
Before the interview, dive deep into MP Activewear and THG's brand values. Understand their mission, product lines, and recent campaigns. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've led in the past. Highlight your role in the go-to-market strategy, creative briefs, and how you adapted campaigns for different audiences. This will show your hands-on experience and strategic thinking.
✨Be Data-Driven
THG values a data-driven mindset, so come prepared with insights from your previous campaigns. Discuss how you've used consumer data to shape strategies and improve performance. This will illustrate your analytical skills and ability to optimise future campaigns.
✨Engage with Stakeholders
Demonstrate your excellent stakeholder management skills by discussing how you've influenced cross-functional teams in your previous roles. Share examples of collaboration with creative, marketing, and product teams to deliver impactful campaigns that resonate with consumers.