At a Glance
- Tasks: Lead conversion rate optimisation and enhance customer experience through data-driven testing.
- Company: Join THG Nutrition, a leader in the health and wellness industry.
- Benefits: Enjoy 25 days leave, enhanced pay, gym access, and exclusive discounts.
- Other info: Be part of a diverse team with excellent career development opportunities.
- Why this job: Shape the future of e-commerce while making a real impact on customer journeys.
- Qualifications: Proven CRO experience and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a Senior CRO Manager to lead conversion rate optimisation (CRO) across Myprotein and Myvitamins globally. You’ll own the testing program across all digital channels and markets, helping improve customer experience and drive more revenue through data‑led experimentation. This role works closely with marketing, UX, tech and trading teams to identify opportunities, run tests, analyse results and improve conversion performance across the customer journey. You’ll also play a key role in shaping the company’s CRO strategy, reporting results to senior leadership, and helping the business make smarter decisions around optimisation and personalisation.
Key Responsibilities
- Own and manage the global CRO testing roadmap
- Plan and run A/B and multivariate tests across websites and landing pages
- Prioritise tests based on business impact and opportunity
- Track results, share learnings and implement successful changes
- Balance quick improvements with longer‑term optimisation projects
Data & Insight
- Identify conversion issues and opportunities across the customer journey
- Analyse funnels, customer behaviour and performance data
- Use tools like heatmaps, session recordings and analytics to generate insights
- Turn findings into clear test hypotheses and action plans
- Benchmark against competitors and industry best practice
Cross‑Functional Collaboration
- Work closely with marketing, UX, development and trading teams
- Ensure tests are commercially valuable and technically achievable
- Support optimisation of landing pages, checkout flows and promotional campaigns
- Help improve customer experience, not just conversion metrics
- Manage CRO and personalisation tools and external vendors
- Support onboarding and implementation of new technology partners
- Ensure tools are working effectively and compliant with data privacy standards
- Stay informed on new CRO and experimentation technologies
Reporting & Stakeholder Management
- Measure and report the commercial impact of CRO activity
- Present test results and recommendations to senior leadership
- Build business cases for future CRO investment and resources
- Work with finance and analytics teams on revenue attribution and reporting
- Develop personalisation strategies using customer and behavioural data
- Identify opportunities to scale successful tests through automation
- Explore AI and new optimisation technologies to improve performance
Leadership
- Promote a strong testing and data‑driven culture
- Encourage best practice across e‑commerce and digital teams
- Manage priorities across multiple markets and projects
Experience & Skills
- Strong experience in CRO, experimentation or e‑commerce optimisation
- Proven success running A/B testing programmes at scale
- Experience with tools such as Optimizely, VWO, AB Tasty or Dynamic Yield
- Strong knowledge of analytics platforms like GA4 or Adobe Analytics
- Experience working with UX, development and marketing teams
- Comfortable managing vendors and third‑party tools
- Experience with personalisation and audience segmentation is a plus
- Global or multi‑market e‑commerce experience preferred
What’s in it for me?
- Access bespoke development programmes designed and developed by our in‑house L&D team.
- Develop your expertise through our upskilling programme delivered in partnership with an industry‑leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Access face‑to‑face and virtual appointments with our in‑house GP.
- Access our 24/7 Employee Assistance Programme (EAP), provided by Bupa.
- State‑of‑the‑art on‑site gym.
- Access to our on‑site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On‑site staff shop.
- Access to on‑site barber.
- Refer a suitable candidate and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer. THG is proud to be a Disability Confident & Committed employer. THG is committed to creating a diverse & inclusive environment and welcomes applications from all sections of the community.
Senior CRO Manager - THG Nutrition in Ringway employer: The Hut Group
THG Nutrition is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With access to bespoke development programmes and a strong emphasis on employee well-being, including enhanced leave and on-site facilities, team members are empowered to grow their skills while enjoying a supportive culture. Located in Manchester, employees benefit from a vibrant city atmosphere, competitive perks, and the opportunity to make a significant impact on a global scale.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRO Manager - THG Nutrition in Ringway
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your CRO expertise. Use real examples from your past work to demonstrate how you've driven results. Remember, confidence is key!
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and career goals. Check out our website for roles that excite you, especially in CRO and e-commerce optimisation!
✨Tip Number 4
Follow up after interviews with a thank-you email. It shows your enthusiasm and keeps you top of mind. Plus, it’s a great chance to reiterate why you’re the perfect fit for the role!
We think you need these skills to ace Senior CRO Manager - THG Nutrition in Ringway
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior CRO Manager role. Highlight your experience in CRO, A/B testing, and collaboration with cross-functional teams to show us you’re the perfect fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about conversion rate optimisation and how your previous successes can contribute to our goals at Myprotein and Myvitamins.
Showcase Your Data Skills:Since this role is all about data-led experimentation, make sure to include specific examples of how you've used analytics tools to drive results. We want to see your analytical prowess in action!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at The Hut Group
✨Know Your CRO Stuff
Make sure you brush up on your conversion rate optimisation knowledge. Familiarise yourself with A/B testing, multivariate tests, and the tools mentioned in the job description like Optimizely and GA4. Being able to discuss these confidently will show that you're serious about the role.
✨Showcase Your Data Skills
Prepare to talk about how you've used data to drive decisions in previous roles. Bring examples of how you've identified conversion issues and turned insights into actionable plans. This will demonstrate your analytical mindset and ability to improve customer experiences.
✨Collaboration is Key
Since this role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Share specific examples of how you've worked with marketing, UX, and tech teams to achieve common goals. This will highlight your teamwork skills and adaptability.
✨Be Ready to Present
You might need to present your ideas or past results during the interview. Prepare a mini-presentation or a few key points about a successful project you've led. This will not only showcase your communication skills but also your ability to influence stakeholders effectively.
