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- Tasks: Lead creative strategies for performance marketing across platforms like TikTok and YouTube.
- Company: Join THG, a global leader in beauty and sports nutrition.
- Benefits: Enjoy 25 days off, enhanced maternity/paternity pay, and access to an on-site gym.
- Why this job: Be part of a dynamic team that empowers healthier lifestyles through innovative marketing.
- Qualifications: Creative and analytical skills with experience in digital advertising platforms.
- Other info: Great career growth opportunities and a supportive, inclusive work environment.
The predicted salary is between 36000 - 60000 £ per year.
Division
Location
UK, Manchester
Job Type
Full-time
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Job Title: Performance Creative Lead (Paid)
Reporting to: Performance Marketing Director
Location: THG HQ (WA15 0AF) Office based
About THG Nutrition & Wellness :
THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world\’s largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.
We want to be the world\’s most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day.
Job Summary:
We are seeking a highly skilled and motivated Performance Creative Lead to join our dynamic Paid Media team. The ideal candidate will b e responsible for developing and delivering creative strategy and concepts for performance-based marketing campaigns across multiple platforms such as Meta, TikTok, Snapchat, YouTube , TV . This role requires a blend of strong creative, analytical skills, and a good understanding of digital advertising platforms to drive engagement and conversions.
Key Responsibilities:
- Collaborate with relevant marketing teams to develop innovative and effective creative strategies for brand and performance-based campaigns.
- Analyse market trends, competitor and audience insights to inform creative direction across multiple platforms such as Meta, TikTok, Snapchat, Google, YouTube, CTV
- Platform Best Practices Champion – Develop and implement paid advertising guidelines for use across the business platforms (Meta, TikTok, Google, YouTube).
Collaboration and Communication:
- Work closely with cross-functional teams including paid, brand, campaign, product, and trading to ensure cohesive and effective creative delivery for BAU, campaign and key seasonality periods.
- Key stakeholder management across brand projects that align with paid campaigns (example Masterbrand/Origin/Marvel)
- Present creative concepts and its performance reports to stakeholders.
Campaign Execution:
- Ensure all creative assets align with brand guidelines and campaign objectives.
- Serve as the key liaison between the brand and paid teams, overseeing end-to-end campaign delivery while ensuring adherence to platform best practices, size specifications, and requirements.
- Support paid team where needed on campaigns, audience and ad builds.
Performance Analysis and Optimization:
- Monitor and analyse the performance of creative assets using data-driven metrics and analytics tools. Training will be provided.
- Support paid team on bi-weekly, monthly and project based creative reporting.
A/B Testing and Experimentation:
- Support paid team on A/B testing strategies to evaluate the effectiveness of different creative concepts, hook approaches.
- Experiment with new formats, styles, and messaging to discover innovative ways to engage the target audience.
Qualifications:
Technical Skills:
- Proficiency in creative concept and brief writing, storyboarding with internal and external teams.
- Understanding of digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
Creative and Analytical Skills:
- Strong creative vision and the ability to produce compelling visual and written content.
- Intermediate analytical skills with the ability to interpret performance data and make informed decisions.
Communication and Collaboration:
- Strong communication skills, both written and verbal.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
What’s in it for me?
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven\’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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* Please disclose your current salary and expectations to ensure they align with our budgets
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Performance Creative Lead (Paid) - THG Nutrition employer: The Hut Group
Contact Detail:
The Hut Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Creative Lead (Paid) - THG Nutrition
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at THG. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to present your ideas, make sure they’re visually engaging and aligned with THG's mission. Think outside the box and let your personality shine through.
✨Tip Number 3
Prepare for the interview by knowing THG’s brands inside out. Familiarise yourself with their campaigns and think about how you can contribute to their success. This shows you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the THG family.
We think you need these skills to ace Performance Creative Lead (Paid) - THG Nutrition
Some tips for your application 🫡
Show Your Creative Side: As a Performance Creative Lead, we want to see your creativity shine through in your application. Use engaging language and showcase your unique style in your CV and cover letter. Don’t be afraid to let your personality come through!
Tailor Your Application: Make sure to customise your CV and cover letter for the role. Highlight your experience with digital advertising platforms and any relevant campaigns you've worked on. We love seeing how your skills align with our mission at THG Nutrition.
Be Data-Driven: Since this role involves performance analysis, include examples of how you've used data to inform your creative decisions in past roles. Show us that you can blend creativity with analytical thinking – it’s a winning combo!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at THG!
How to prepare for a job interview at The Hut Group
✨Know Your Creative Stuff
Make sure you brush up on your creative concepts and strategies. Be ready to discuss your previous work and how it aligns with THG's mission of breaking boundaries in health and nutrition. Bring examples of campaigns you've worked on that drove engagement and conversions.
✨Understand the Platforms
Familiarise yourself with the digital advertising platforms mentioned in the job description, like Meta, TikTok, and YouTube. Know their best practices and be prepared to discuss how you would apply them in your role as Performance Creative Lead.
✨Data is Your Best Friend
Since this role involves performance analysis, be ready to talk about how you've used data to inform your creative decisions in the past. Think of specific metrics or tools you've used to optimise campaigns and drive results.
✨Collaboration is Key
THG values teamwork, so be prepared to share examples of how you've successfully collaborated with cross-functional teams. Highlight your communication skills and how you ensure everyone is on the same page during a campaign.
