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- Tasks: Lead SEO strategy and drive organic growth for top beauty brands.
- Company: Join THG Beauty, a global leader in ecommerce beauty and nutrition.
- Benefits: Enjoy competitive salary, 25 days leave, and bespoke development programmes.
- Why this job: Make a real impact in the beauty industry with your SEO expertise.
- Qualifications: 3-5 years of SEO experience in fast-paced ecommerce environments.
- Other info: Collaborative culture with opportunities for mentorship and career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
Life at THG Beauty: We know that beauty isn’t one‑size‑fits‑all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Why be a SEO Manager at THG Beauty? We are seeking a hands‑on SEO Manager to lead organic search performance across selected THG Beauty ecommerce brands. This is a commercially accountable role suited to someone operating at Manager level within a fast‑paced ecommerce environment. You will own organic growth strategy and execution end‑to‑end — spanning technical SEO, on‑page optimisation, content strategy, and support trading performance — while partnering cross‑functionally to ensure SEO is embedded into all digital activity.
You will combine strategic thinking with operational excellence and be comfortable rolling up your sleeves to deliver impact directly.
As SEO Manager, you’ll:
- Organic Growth Ownership: Own the SEO strategy and roadmap for assigned Beauty brands, aligned to revenue and commercial targets. Drive measurable improvements in organic traffic, revenue, visibility, and conversion. Translate trading priorities, seasonal campaigns, and product launches into SEO opportunities. Lead keyword and category opportunity analysis to inform merchandising and content strategy.
- Technical & On‑Page Excellence (Hands‑On): Lead technical SEO audits and prioritise fixes across crawlability, indexation, internal linking, faceted navigation, schema, and site architecture. Work closely with Product and Engineering teams to define requirements and ensure SEO best practice in platform developments. Optimise PLPs, PDPs, content hubs, and international sites to maximise search performance. Leverage AI/LLM tools responsibly to scale optimisation and insight generation. Partner with Content and Editorial teams to create scalable, search‑led content strategies. Identify opportunities for new landing pages, brand/category expansions, and long‑tail growth. Support digital PR and authority‑building initiatives through search insight.
- Performance Management & Forecasting: Own weekly and monthly performance reporting, providing senior stakeholders with clear insight and actionable recommendations. Develop and manage organic forecasts in line with budget cycles. Monitor algorithm updates and proactively adapt strategy.
- Cross‑Functional Collaboration: Embed SEO into trading calendars, paid media strategy, CRM, and social campaigns. Ensure SEO is considered at planning stage for promotions, launches, and brand partnerships. Influence senior stakeholders using data‑driven insight.
- Leadership & Standards: Support and mentor junior team members. Drive best practice consistency across the Beauty division. Champion testing, experimentation, and continuous optimisation.
What skills and experience do I need for this role? 3–5+ years SEO experience, with significant exposure to ecommerce environments. Proven track record of driving organic revenue growth for ecommerce websites. Deep understanding of category‑led retail SEO and commercial trading models. Advanced experience with: Google Analytics / GA4, Google Search Console, Screaming Frog/ Deepcrawl / Equivalent and Ahrefs/ SEMrush / Sistrix. Strong analytical capability with the ability to translate data into commercial action. Highly hands‑on — comfortable executing as well as leading.
What’s in it for me? Access bespoke development programmes that have been designed and developed by our in‑house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider. Enhanced Leave: 25 days annual leave plus.
SEO Manager l Dermstore in Manchester employer: The Hut Group
Contact Detail:
The Hut Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager l Dermstore in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and ecommerce industry on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching THG Beauty and its brands. Understand their SEO strategies and think about how you can contribute to their goals. Tailoring your answers to their specific needs will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the THG Beauty team.
We think you need these skills to ace SEO Manager l Dermstore in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO Manager role at THG Beauty. Highlight your relevant experience in ecommerce and any specific achievements in organic growth. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how your skills align with our mission at THG Beauty. Let us know what excites you about this opportunity!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention your experience with tools like Google Analytics and SEMrush. We love seeing how you've used data to drive results in previous roles!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Hut Group
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge, especially in the context of ecommerce. Be ready to discuss specific strategies you've implemented in the past and how they drove organic growth. Familiarise yourself with tools like Google Analytics and Ahrefs, as they'll likely come up in conversation.
✨Showcase Your Hands-On Experience
This role is all about being hands-on, so be prepared to share examples of when you've rolled up your sleeves to tackle technical SEO issues. Discuss any audits you've led and the impact of your optimisations on traffic and revenue. They want to see that you can execute as well as strategise.
✨Understand the Beauty Market
Since you'll be working in the beauty sector, it’s crucial to understand the unique challenges and opportunities within this market. Research THG Beauty's brands and think about how your SEO strategies can align with their goals. Showing that you’re passionate about beauty will definitely set you apart.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams, so be ready to discuss how you've successfully collaborated in the past. Think of examples where you've influenced stakeholders or integrated SEO into broader marketing strategies. Highlighting your teamwork skills will show you're a great fit for their culture.