At a Glance
- Tasks: Manage and optimise paid media campaigns across platforms like Google, YouTube, and TikTok.
- Company: Join THG Beauty, a leader in the global beauty industry with a diverse portfolio.
- Benefits: Enjoy 25 days annual leave, enhanced pay, and access to a state-of-the-art gym.
- Other info: Access bespoke development programmes and enjoy perks like staff discounts and referral bonuses.
- Why this job: Make an impact in the beauty sector while developing your skills in a dynamic environment.
- Qualifications: Experience in paid media and strong communication skills are essential.
The predicted salary is between 35000 - 45000 £ per year.
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Supporting regional paid media teams with operational tasks, optimisations and budget management across a range of activities, such as Google, Bing, YouTube & Demand Gen, Programmatic Display, Display & META / TikTok platforms.
Responsible for:
- Performance of regional paid media activity.
- Delivering reporting and insights back into the territory teams.
- Supporting the Senior Paid Media Manager with account excellence.
As a Senior Paid Media Executive, you’ll:
- Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month.
- Support the global paid media strategy, ensuring best practice is being followed.
- Specifics of account management and optimisation include Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
- Working with our in-house design team on banner and ad creation.
- Constant optimisation of campaigns to agreed revenue and ROI targets.
- Collaborating with wider teams across SEO, CRM, UX, CRO.
- Supporting the delivery of daily/weekly/monthly reports with context around performance, creating paid media forecast.
- Managing daily paid campaign spend to ensure optimum campaign performance.
- Conducting competitor research and analysis.
- Reporting and analysis to show impact of work.
- Good understanding of Google led Video Campaigns (YouTube & Demand Gen) with experience managing and optimising these Campaigns for full funnel Campaign success.
KPI’s:
- Paid performance of regional paid media performance, measured against COS%, NC and GP.
- Delivery of new campaigns, Keywords, Ad Copy across all relevant platforms and surfaces.
- Reporting on performance, transparent communication back to the trading, buying and management teams.
- Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets.
What skills and experience do I need for this role?
- Prioritise, structure work & effectively manage time.
- Capability with key marketing platform technologies.
- Excellent communicator – able to give clarity and provide detail on insights.
- Ability to form good working relationships within internal teams.
- Critical thinker and problem‑solving skills.
What’s in it for me?
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave. Buy back up to 3 days each year.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks:
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Senior PPC Executive | LOOKFANTASTIC in Manchester employer: The Hut Group
At THG Beauty, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions diversity and inclusion. Our employees benefit from bespoke development programmes, generous leave policies, and unique perks such as enhanced maternity and paternity pay, a state-of-the-art gym, and substantial staff discounts. Located in Manchester, our dynamic environment fosters collaboration and innovation, making it an ideal place for those looking to grow their careers in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PPC Executive | LOOKFANTASTIC in Manchester
✨Tip Number 1
Get to know the company inside out! Research LOOKFANTASTIC and THG Beauty's brands, values, and recent campaigns. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your skills in PPC and data-driven insights can directly benefit their paid media strategy. Use specific examples from your past experiences to back up your claims.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows you’re proactive and keen to join the team!
We think you need these skills to ace Senior PPC Executive | LOOKFANTASTIC in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior PPC Executive role. Highlight your experience with Google, Bing, and social media platforms, and show us how your skills align with our needs.
Show Off Your Data Skills:Since this role is all about data-driven insights, don’t forget to include examples of how you've used data to optimise campaigns in the past. We love seeing numbers that back up your achievements!
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon unless it's relevant. We want to understand your experience without having to decode it!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at The Hut Group
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of PPC strategies, especially around Google Ads, Bing, and social media platforms like META and TikTok. Be ready to discuss specific campaigns you've managed and the results you've achieved.
✨Data-Driven Mindset
Since this role is all about using data to drive performance, come prepared with examples of how you've used data insights to optimise campaigns. Think about metrics like COS%, NC, and GP, and be ready to explain how you’ve improved these in past roles.
✨Collaboration is Key
This position involves working closely with various teams, so highlight your experience in cross-functional collaboration. Share examples of how you've worked with design, SEO, or CRM teams to enhance campaign performance.
✨Ask Insightful Questions
Prepare some thoughtful questions about the company's approach to paid media and their future strategies. This shows your genuine interest in the role and helps you understand how you can contribute to their goals.
