At a Glance
- Tasks: Manage and grow influencer partnerships to boost brand awareness and sales.
- Company: Join THG, a global leader in beauty and sports nutrition.
- Benefits: Full-time role with competitive salary and opportunities for growth.
- Other info: Dynamic team environment with a focus on diversity and inclusion.
- Why this job: Be part of an empowering health movement and work with top influencers.
- Qualifications: 3+ years in influencer marketing and strong communication skills required.
The predicted salary is between 31500 - 38500 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
About THG Nutrition:
THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins & MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more. Everything we do is in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry. It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition movement forward.
About the Role
The Senior Influencer Executive will be responsible for managing and growing our influencer partnerships to drive brand awareness, engagement, and sales. This role encompasses the full influencer lifecycle - from recruitment and relationship management to campaign execution and performance optimization. You will manage a diverse portfolio of influencers across YouTube, TikTok, and Instagram while working under clear KPIs and budget management.
Responsibilities:
- Research and discover influencer candidates in fitness, health, and nutrition fields
- Execute strategic outreach to achieve monthly influencer acquisition targets
- Negotiate contract terms with influencer candidates and optimize within budget constraints
- Handle onboarding processes including product sample shipping and brand guideline explanation
- Build and maintain strong relationships with existing influencer partners as primary point of contact
- Conduct regular check-ins to understand influencer needs and identify collaboration opportunities
- Coordinate influencer campaign briefs, timelines, and deliverables
- Review and approve influencer content to ensure brand alignment
- Register and update influencer information in internal systems
- Track performance metrics (engagement rate, reach, sales, etc.) and measure ROI
- Provide regular reporting in English (KPI achievement and budget execution status)
- Analyse data to identify top performers and optimization opportunities
- Monitor and manage influencer risks to ensure brand safety
- Develop influencer utilization strategies in collaboration with the marketing team
- Contribute to portfolio optimization balancing star, mid-tier, and emerging influencers
Requirements:
- 3+ years of practical experience in influencer marketing, social media marketing, or related fields
- Deep understanding of major social media platforms (YouTube, TikTok, Instagram) and the influencer ecosystem in Japan
- Knowledge and industry understanding of fitness, sports nutrition, and health fields
- Proven relationship management and communication skills
- Strategic approach and negotiation skills for influencer acquisition
- Ability to execute tasks based on clear KPIs and budget management skills
- Native-level Japanese (required): For communication with influencers and Japanese internal teams
- Business-level English reporting skills (required): For report creation and communication with global teams
- Data analysis and strategy development capabilities based on performance measurement
- Risk management awareness and problem-solving abilities
- Ability to manage multiple projects simultaneously with strong organizational skills
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Senior Influencer Executive - Myprotein Japan UK, Manchester employer: The Hut Group
The Hut Group is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while being part of a vibrant team dedicated to driving success in the retail media landscape. Located in a thriving environment, our employees enjoy unique advantages such as flexible working arrangements and a commitment to work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Influencer Executive - Myprotein Japan UK, Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Hut Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Hut Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Hut Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Hut Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Influencer Executive - Myprotein Japan UK, Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Hut Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Hut Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Hut Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Hut Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Hut Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Hut Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
