At a Glance
- Tasks: Lead paid social strategy on platforms like Meta and TikTok to drive growth.
- Company: Join THG, a global leader in beauty and sports nutrition with a vibrant team.
- Benefits: Enjoy 25 days off, enhanced leave, and access to wellness support.
- Other info: Dynamic workplace with opportunities for career development and personal growth.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: Experience in managing paid social campaigns and a passion for digital marketing.
The predicted salary is between 45000 - 55000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.
It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.
Role: Paid Social Manager (Clothing)
Area / Brand: Paid Media / Clothing
Reporting to: Head of Paid Media
About the role
As Paid Social Manager, you'll take ownership of the strategy, execution and optimisation of our paid social activity across platforms including Meta, TikTok and other relevant social channels. You'll be a commercially minded performance marketer who understands how to combine compelling creative with data-led optimisation to drive growth. You'll work closely with our Creative, Brand, E-commerce and wider Marketing teams to develop campaigns that deliver both short-term performance and long-term brand growth. This is a hands-on role with significant ownership and the opportunity to make a measurable impact on the continued growth of MP Activewear.
Key Responsibilities
- Own and execute the paid social strategy across key platforms, primarily Meta and TikTok.
- Manage significant paid social budgets, ensuring investment is aligned with commercial objectives.
- Plan, launch and optimise campaigns across the full customer journey, from acquisition through to conversion and retention.
- Continuously optimise campaigns to improve ROAS, CPA, CAC, conversion rate and customer value.
- Develop and manage structured testing programmes across creative, audiences, messaging, formats and placements.
- Work closely with the Creative team to develop high-performing, performance-led advertising concepts.
- Use campaign and customer data to identify opportunities, trends and areas for growth.
- Analyse creative performance and translate insights into actionable recommendations.
- Stay ahead of changes across Meta, TikTok and the wider paid social landscape.
- Monitor competitor activity and emerging trends to identify new opportunities.
- Own regular paid social reporting, communicating performance, insights and recommendations to key stakeholders.
- Collaborate with E-commerce, CRM, Brand and wider Marketing teams to ensure paid social activity supports broader business objectives.
- Support the testing and launch of new social platforms, formats and opportunities as the business evolves.
About You
We're looking for someone who is commercially driven, creative-minded and highly analytical, with a genuine passion for paid social and digital marketing. You'll ideally have:
- Proven experience managing paid social campaigns, particularly across Meta and TikTok.
- Experience managing significant paid social budgets with clear responsibility for performance.
- Strong knowledge of paid social strategy, campaign structures, targeting, bidding and optimisation.
- A strong understanding of performance metrics including ROAS, CPA, CAC, CTR, CPM, CVR and LTV.
- Experience developing and implementing structured creative testing strategies.
- A strong understanding of how creative impacts paid social performance.
- The ability to interpret data, identify trends and turn insights into clear actions.
- Experience working closely with creative teams to produce and scale winning advertising.
- Strong commercial awareness and an understanding of the wider e-commerce customer journey.
- Excellent communication and stakeholder management skills.
- A proactive, entrepreneurial approach and the confidence to test, learn and challenge the status quo.
- Experience within fashion, activewear, fitness, beauty or another consumer/e-commerce brand would be advantageous.
What’s in it for me?
Career Development Access bespoke development programmes that have been designed and developed by our in-house L&D team. Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12-months.
Wellbeing Support Access face-to-face and virtual appointments with our in-house GP. Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa. State-of-the-art on-site gym. Access to our on-site physio.
Other Perks Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Subsidised bus pass from Manchester City Centre to our ICON office. Up to 50% staff discount on THG brands. On-site staff shop. Know someone who would be perfect for THG? Refer them and get up to 1000 when they pass their probation. Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Paid Social Manager (Clothing) - THG Nutrition in Manchester employer: The Hut Group
The Hut Group is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while being part of a vibrant team dedicated to driving success in the retail media landscape. Located in a thriving environment, our employees enjoy unique advantages such as flexible working arrangements and a commitment to work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager (Clothing) - THG Nutrition in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Hut Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Hut Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Hut Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Hut Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Manager (Clothing) - THG Nutrition in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Hut Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Hut Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Hut Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Hut Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Hut Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Hut Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
