Overview
In this role you will lead regional paid media strategy with a primary focus on PPC, driving performance and ROI across channels. You’ll work closely with cross-functional teams to implement data-driven optimisations, testing, and measurement, ensuring LOOKFANTASTIC stays ahead with innovative search and AI-enabled formats. You will translate insights into budget decisions and collaborate with regional leadership to shape the global approach. This is a chance to influence how paid search scales in a fast-paced ecommerce context and contribute to THG Beauty’s digital leadership.
Pay / Benefits
- 25 days annual leave + bank holidays
- Enhanced maternity/paternity pay
- Compassionate leave
- On-site gym and access to in-house GP
- Employee assistance programme (EAP)
- Staff discounts on THG brands
Responsibilities
- PPC account management and optimisation, including structure, keyword research, bidding, ad copy testing, landing page testing, and related search strategies
- Manage daily paid media spend to meet revenue, ROI/COS% targets
- Collaborate with in-house design for banner/ad creation across platforms
- Support measurement framework adoption and triangulate data sources (Fospha, MMM, in-platform reporting)
- Design and run incrementality and other tests, guiding budget and optimisation decisions
- Expand search footprint beyond Google, test AI-driven discovery channels and new platform formats
- Lead adoption of product innovations (AI Max, UCP, new campaign types) and monitor shifts in search behavior
- Produce reporting that clearly shows impact of activity and communicates insights to regional teams
- Deliver campaigns, keywords, and ad copy across platforms and ensure successful test execution and learnings
- Drive revenue growth within COS% targets and acquire new customers within CAC targets
Key requirements
- Strong hands-on PPC experience across Google Ads and Microsoft Ads with automated bidding and AI-driven campaign types (e.g., PMax, AI Max)
- Understanding of measurement methodologies and ability to reconcile platform reporting, Fospha, MMM, and attribution
- Experience designing or supporting structured testing (A/B, geo, incrementality)
- Capability with key marketing platform technologies
- Prioritise, structure work and manage time effectively
- Excellent communicator with the ability to present insights clearly
- Ability to build strong cross-functional relationships
- Critical thinker with problem-solving and project management skills
- Team player and cross-functional collaborator
- Initiative and creative problem-solving
- Curious and forward-looking about emerging platforms and trends
- Google Ads and Microsoft Ads expertise with automated bidding
- AI-driven campaigns (PMax, AI Max)
- Measurement tools (Fospha, MMM) and attribution reconciliation
Paid Media Manager | Lookfantastic in Manchester employer: The Hut Group
At Lookfantastic, we pride ourselves on being a dynamic and innovative employer that champions creativity and collaboration in the heart of Manchester. Our commitment to employee growth is reflected in our bespoke development programmes and upskilling initiatives, ensuring that you can thrive in your role as Editorial & Content Lead while enjoying a vibrant work culture that values diversity and inclusivity. With competitive benefits like enhanced leave, access to wellness resources, and generous staff discounts, we offer a rewarding environment where you can make a meaningful impact in the beauty industry.
