At a Glance
- Tasks: Own and optimise the customer lifecycle across CRM channels for Myprotein.
- Company: Join THG, a global leader in beauty and sports nutrition.
- Benefits: Enjoy 25 days annual leave, enhanced pay, and access to a state-of-the-art gym.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make a real impact on customer engagement and retention in a fast-paced environment.
- Qualifications: Experience in CRM and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
Role Overview
The Lifecycle Campaign Manager is responsible for owning and optimising the full customer lifecycle across CRM channels for Myprotein within THG Nutrition, driving retention, repeat purchase, and lifetime value through data-led, multi-channel marketing at scale.
Key Responsibilities
- Lifecycle Ownership
- Own the end-to-end customer lifecycle across acquisition, onboarding, retention and reactivation.
- Define and optimise key lifecycle moments that drive engagement, loyalty and repeat purchase behaviour.
- Identify opportunities to improve customer lifetime value across the full funnel.
- Develop and refine customer segmentation strategies using behavioural, transactional and lifecycle data.
- Deliver highly personalised and targeted communications to improve engagement and conversion.
- Continuously optimise targeting strategies to increase relevance and performance.
- Multi-Channel Campaign Delivery & Commercial Alignment
- Plan and execute CRM campaigns across email, SMS, push notifications and on-site messaging aligned to trading calendars and product launches.
- Build and optimise automated lifecycle journeys including welcome, abandonment, post-purchase, replenishment and win-back flows.
- Partner with brand, marketing and ecommerce teams to ensure CRM activity supports commercial priorities and revenue targets.
- Lead structured A/B testing across content, timing, incentives & creative execution.
- Analyse test results to identify performance drivers & customer behaviour insights.
- Apply learnings to continuously improve retention, conversion rates & CLTV.
- Data & Performance Reporting
- Monitor and analyse CRM performance across key metrics including open rate, CTR, conversion rate, revenue per send and retention.
- Translate performance data into actionable insights and strategic recommendations.
- Report on campaign effectiveness and lifecycle performance to key stakeholders across the business.
Role Requirements
- Proven experience in CRM, lifecycle marketing, or retention-focused roles within ecommerce.
- Strong understanding of customer segmentation, behavioural marketing and lifecycle strategy.
- Experience working with CRM and marketing automation platforms (e.g. Braze, Bloomreach, Klaviyo etc).
- Commercial mindset with ability to link CRM activity to revenue and customer lifetime value.
- Strong analytical skills with confidence interpreting campaign performance data.
- Experience working in fast-paced, performance-driven digital or D2C environments.
- Excellent communication and stakeholder management skills.
What’s in it for me?
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave. Buy back up to 3 days each year.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa.
- State-of-the-art on-site gym. Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer. We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply. Please email talent@thg.com if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition; you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options. THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Lifecycle CRM Manager - THG Nutrition UK, Manchester employer: The Hut Group
At THG Nutrition, located in the vibrant city of Manchester, we pride ourselves on being an exceptional employer that champions personal and professional growth. Our dynamic work culture fosters collaboration and innovation, while our comprehensive benefits package, including enhanced leave, bespoke development programmes, and a state-of-the-art on-site gym, ensures that our employees feel valued and supported. Join us to be part of a forward-thinking team that empowers you to thrive in your career and make a meaningful impact in the world of nutrition.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle CRM Manager - THG Nutrition UK, Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at THG or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research THG Nutrition, their brands, and recent campaigns. Show us you’re passionate about the role and how you can contribute to our mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are talking about your experience and skills, the better you'll perform when it counts.
✨Tip Number 4
Don’t forget to follow up! After your interview, drop a quick thank-you email. It shows your enthusiasm and keeps you on our radar. Plus, we love seeing candidates who take initiative!
We think you need these skills to ace Lifecycle CRM Manager - THG Nutrition UK, Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Lifecycle CRM Manager role. Highlight your experience in CRM and lifecycle marketing, and don’t forget to mention any specific tools you've used like Braze or Klaviyo. We want to see how your skills align with our mission at THG!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about CRM and how you can contribute to Myprotein’s success. Be sure to connect your past experiences with the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your analytical skills in your application. Share examples of how you've used data to drive decisions or improve campaign performance in previous roles. We love numbers as much as we love creativity!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take that extra step to engage with us directly!
How to prepare for a job interview at The Hut Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially those mentioned in the job description like Braze or Klaviyo. Brush up on your knowledge of customer segmentation and lifecycle marketing to show you can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you’ve monitored campaign performance and translated that data into actionable insights. This will demonstrate your ability to optimise campaigns effectively.
✨Understand THG's Brands and Market
Familiarise yourself with THG Nutrition’s brands like Myprotein and their market positioning. Being able to speak about their products and how you can enhance customer engagement through CRM will show your genuine interest and fit for the role.
✨Prepare for Scenario-Based Questions
Think about potential scenarios you might face as a Lifecycle CRM Manager. Prepare to discuss how you would handle specific challenges, such as improving customer retention or launching a new campaign. This will help you demonstrate your problem-solving skills and strategic thinking.
