At a Glance
- Tasks: Own and optimise the customer lifecycle across CRM channels for Myprotein.
- Company: Join THG, a global leader in beauty and sports nutrition.
- Benefits: Enjoy 25 days annual leave, enhanced pay, and access to a state-of-the-art gym.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make a real impact on customer engagement and retention in a fast-paced environment.
- Qualifications: Experience in CRM and strong analytical skills required.
The predicted salary is between 40000 - 50000 € per year.
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
Role Overview
The Lifecycle Campaign Manager is responsible for owning and optimising the full customer lifecycle across CRM channels for Myprotein within THG Nutrition, driving retention, repeat purchase, and lifetime value through data-led, multi-channel marketing at scale.
Key Responsibilities
- Lifecycle Ownership
- Own the end-to-end customer lifecycle across acquisition, onboarding, retention and reactivation.
- Define and optimise key lifecycle moments that drive engagement, loyalty and repeat purchase behaviour.
- Identify opportunities to improve customer lifetime value across the full funnel.
- Develop and refine customer segmentation strategies using behavioural, transactional and lifecycle data.
- Deliver highly personalised and targeted communications to improve engagement and conversion.
- Continuously optimise targeting strategies to increase relevance and performance.
- Multi-Channel Campaign Delivery & Commercial Alignment
- Plan and execute CRM campaigns across email, SMS, push notifications and on-site messaging aligned to trading calendars and product launches.
- Build and optimise automated lifecycle journeys including welcome, abandonment, post-purchase, replenishment and win-back flows.
- Partner with brand, marketing and ecommerce teams to ensure CRM activity supports commercial priorities and revenue targets.
- Lead structured A/B testing across content, timing, incentives & creative execution.
- Analyse test results to identify performance drivers & customer behaviour insights.
- Apply learnings to continuously improve retention, conversion rates & CLTV.
- Data & Performance Reporting
- Monitor and analyse CRM performance across key metrics including open rate, CTR, conversion rate, revenue per send and retention.
- Translate performance data into actionable insights and strategic recommendations.
- Report on campaign effectiveness and lifecycle performance to key stakeholders across the business.
Role Requirements
- Proven experience in CRM, lifecycle marketing, or retention-focused roles within ecommerce.
- Strong understanding of customer segmentation, behavioural marketing and lifecycle strategy.
- Experience working with CRM and marketing automation platforms (e.g. Braze, Bloomreach, Klaviyo etc).
- Commercial mindset with ability to link CRM activity to revenue and customer lifetime value.
- Strong analytical skills with confidence interpreting campaign performance data.
- Experience working in fast-paced, performance-driven digital or D2C environments.
- Excellent communication and stakeholder management skills.
What’s in it for me?
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer. We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply. Please email talent@thg.com if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition; you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options. THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Lifecycle CRM Manager - THG Nutrition New UK, Manchester employer: The Hut Group
At THG, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. Located in Manchester, our team enjoys access to bespoke development programmes, enhanced leave benefits, and a range of unique perks including a state-of-the-art gym and generous staff discounts. We are committed to employee growth and inclusivity, ensuring that every team member has the opportunity to thrive in their career while contributing to our mission of leading the global online market in beauty and sports nutrition.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle CRM Manager - THG Nutrition New UK, Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at THG. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research THG Nutrition, their brands, and recent campaigns. Show us you’re passionate about what we do and how you can contribute.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Get comfortable talking about your experience and how it relates to the Lifecycle CRM Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the THG team!
We think you need these skills to ace Lifecycle CRM Manager - THG Nutrition New UK, Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Lifecycle CRM Manager role. Highlight your experience in CRM, lifecycle marketing, and any relevant tools you've used. We want to see how your skills align with our mission at THG!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for ecommerce and how you can contribute to Myprotein's success. Be sure to mention specific examples of your past achievements in retention and customer engagement.
Show Off Your Analytical Skills:Since data is key in this role, don’t forget to showcase your analytical skills. Include examples of how you've used data to drive decisions and improve campaign performance. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it’s super easy!
How to prepare for a job interview at The Hut Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially those mentioned in the job description like Braze or Klaviyo. Brush up on your knowledge of customer segmentation and lifecycle marketing to show you can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you’ve monitored campaign performance and translated that data into actionable insights. This will demonstrate your ability to optimise campaigns effectively.
✨Understand THG's Brands and Market
Familiarise yourself with THG Nutrition and its brands like Myprotein. Knowing their market position and recent campaigns will help you tailor your responses and show genuine interest in the company’s mission and values.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations related to customer retention and engagement. Think through potential challenges and how you would approach them, using your experience to back up your answers.
