At a Glance
- Tasks: Lead editorial strategy and create engaging content across various platforms.
- Company: Join Lookfantastic, a leading global online beauty destination.
- Benefits: Enjoy competitive salary, generous leave, and professional development opportunities.
- Other info: Dynamic team environment with excellent growth potential.
- Why this job: Shape the future of beauty content and make a real impact in the industry.
- Qualifications: Experience in digital content strategy and strong leadership skills required.
The predicted salary is between 56700 - 69300 £ per year.
- Editorial & Content Lead | Lookfantastic
- Division
- THG Beauty
- Location
- UK, Manchester
- Job Type
- Full-time
- About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn’t one-size-fits-all.
Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
The Opportunity
Lookfantastic is one of the world’s leading online beauty destinations, helping customers discover the products, expertise, trends and inspiration they love.
- We’re looking for an
- Editorial & Content Lead to shape and lead our editorial strategy across
Content Hub, You Tube, expert‑led content and emerging AI discovery experiences .
This is a strategic leadership role at the intersection of beauty, content, SEO, technology and commerce .
You’ll build content that strengthens Lookfantastic’s authority, drives organic growth and gives customers genuinely useful and inspiring experiences.
Working closely with
SEO, Social, PR, CRM, Creative, Product and Commercial , you’ll turn customer insight, search trends and business priorities into high‑impact content.
- What you’ll be doing
- Own and evolve the editorial strategy across owned channels.
- Develop annual and quarterly roadmaps across campaigns, launches, seasonal moments and evergreen content.
- Set editorial guidelines, governance and quality standards.
- Champion customer‑first, expert‑led storytelling and new content formats.
- Content Hub
- Own the long‑term strategy and performance of the Content Hub.
- Build topic clusters that strengthen topical authority across beauty.
- Identify opportunities through customer insight, search trends, culture and commercial priorities.
- Continuously optimise content journeys, UX, quality and discoverability.
- You Tube
- Define the You Tube strategy and roadmap.
- Develop scalable formats that educate, inspire and entertain.
- Ensure You Tube supports wider editorial, SEO, social and commercial objectives.
- Work with production teams to deliver high‑quality video.
- AI Discovery & GEO
- Lead Lookfantastic’s approach to
Generative Engine Optimisation (GEO) .
- Develop content frameworks that maximise visibility across AI‑powered search and discovery.
- Structure content for AI retrieval, entity recognition, authority and citation.
- Partner with SEO across Google Search, AI Overviews and emerging AI platforms.
- Lead and develop the Editorial Content Creator/Producer and Copywriter.
- Provide creative direction, coaching and editorial feedback.
- Foster experimentation and continuous improvement.
- Build strong relationships across SEO, Social, PR, Creative, Product, CRM and Commercial.
- Performance
- Set and monitor editorial KPIs.
- Use analytics, audience behaviour and search insight to continually improve strategy.
- Report on organic growth, Content Hub engagement, You Tube performance and AI discoverability.
- What we’re looking for
- Significant experience leading editorial or content strategy within digital publishing, ecommerce, media or consumer brands .
- Strong understanding of
SEO, content strategy and organic growth .
- Experience developing a
You Tube/video content strategy .
- Understanding of
AI search and Generative Engine Optimisation (GEO) .
- Exceptional editorial judgement and storytelling skills.
- Strong leadership, coaching and stakeholder management capability.
- A data‑driven, test‑and‑learn approach to content optimisation.
- Beauty, wellness, fashion or lifestyle experience.
- Digital PR and authority‑building experience.
- Experience with GA4, Google Search Console, Semrush, Ahrefs or similar.
- Experience using AI tools to enhance content workflows.
- Strong understanding of beauty culture, creators and changing audience behaviours.
- What success looks like
You’ll help Lookfantastic achieve
Organic growth and greater visibility across priority beauty topics.
Stronger topical authority and credibility as a beauty destination.
- A high‑performing Content Hub that attracts and engages audiences.
- Increased
AI discoverability alongside traditional search.
You Tube audience and engagement growth .
- Consistently high editorial quality.
- A confident, ambitious editorial team that continually evolves how we create content.
Why Lookfantastic?
This is an exciting opportunity to shape the editorial future of one of the world’s best‑known online beauty destinations, with the scale, data, technology and commercial expertise of THG Beauty behind you.
If you’re passionate about beauty, digital storytelling, SEO and the future of search , we’d love to hear from you.
What’s in it for me?
- Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.
- Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Access face‑to‑face and virtual appointments with our in‑house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State‑of‑the‑art on‑site gym.
- Access to our on‑site physio.
- Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On‑site staff shop.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer.
If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all.
We endeavour to respond to every application we receive within 14 days.
If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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Editorial & Content Lead | Lookfantastic in Manchester employer: The Hut Group
At Lookfantastic, we pride ourselves on being a dynamic and innovative employer that champions creativity and collaboration in the heart of Manchester. Our commitment to employee growth is reflected in our bespoke development programmes and upskilling initiatives, ensuring that you can thrive in your role as Editorial & Content Lead while enjoying a vibrant work culture that values diversity and inclusivity. With competitive benefits like enhanced leave, access to wellness resources, and generous staff discounts, we offer a rewarding environment where you can make a meaningful impact in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Editorial & Content Lead | Lookfantastic in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Hut Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Hut Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Hut Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Editorial & Content Lead | Lookfantastic in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Hut Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Hut Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Hut Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Hut Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Hut Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Hut Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
