At a Glance
- Tasks: Lead brand strategy and execute innovative marketing campaigns for top nutrition brands.
- Company: Join THG, a global leader in beauty and sports nutrition with a vibrant team culture.
- Benefits: Enjoy 25 days annual leave, enhanced pay, and access to a state-of-the-art gym.
- Other info: Access bespoke training and mentorship for significant career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of wellness.
- Qualifications: 4+ years in brand management with strong project management and creative skills.
The predicted salary is between 45000 - 55000 £ per year.
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
About THG Nutrition & Wellness: THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day.
Why be a Brand Manager at THG? At THG, you’ll have the opportunity to shape and execute high-impact strategies for some of the world’s leading nutrition and wellness brands. You’ll work in a fast-paced environment where your creativity, leadership, and data-driven insights will directly influence global growth. With our in-house capabilities spanning technology, content creation, marketing, manufacturing, and logistics, you’ll gain exposure to the entire brand and product lifecycle while collaborating with cross-functional teams. This role offers significant scope for career progression, with access to bespoke training, mentorship programmes, and the chance to make a real impact in a rapidly evolving global industry.
As Brand Manager, you’ll:
- Lead the execution of brand strategy across all owned and paid touchpoints, ensuring every customer interaction consistently reflects the Myprotein brand.
- Own the brand expression across our owned channels, acting as the guardian of onsite storytelling, merchandising and customer experience.
- Partner closely with Creative, CRM, eCommerce and Product teams to ensure our website and owned platforms tell compelling, customer-first stories that inspire engagement and conversion.
- Manage end-to-end integrated marketing campaigns, from briefing through to execution, ensuring projects are delivered on time, on budget and aligned with commercial and brand objectives.
- Build brand equity through globally integrated campaigns, maintaining consistency of messaging, visual identity and tone of voice across all channels, whilst measuring performance against key brand and commercial KPIs.
- Champion brand governance across the business, ensuring all customer-facing communications, campaigns and creative outputs meet Myprotein's brand standards and strategic objectives.
- Collaborate closely with Commercial, Creative, Product, eCommerce and senior stakeholders—including the CEO—to deliver best-in-class brand experiences that balance creativity with commercial performance.
What skills and experience do I need for this role?
- Experience: 4+ years in brand management, ideally in nutrition or wellness.
- Project Management: Proven ability to lead cross-functional teams and manage complex campaigns.
- Marketing Channels: Familiarity with both online and offline marketing strategies and tactics.
- Creativity: Experience developing innovative campaigns that resonate with diverse audiences.
- Data-Driven: Strong analytical skills to measure and report on campaign performance.
- Collaborative: Ability to partner effectively with internal teams and external agencies or influencers.
- Leadership: Capable of managing multiple projects simultaneously and supporting the development of team members.
- Communication: Excellent presentation skills to engage and influence senior stakeholders.
What’s in it for me?
- Access bespoke development programmes designed by our in-house L&D team.
- Develop your expertise through our upskilling programme, delivered in partnership with an industry-leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays. Enjoy your birthday off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks:
- Save up to 12% on personal tech via our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Refer a friend and get up to £1000 when they pass their probation.
- Anniversary gifts for 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Brand Manager - THG Nutrition New UK, Manchester employer: The Hut Group
The Hut Group is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while being part of a vibrant team dedicated to driving success in the retail media landscape. Located in a thriving environment, our employees enjoy unique advantages such as flexible working arrangements and a commitment to work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - THG Nutrition New UK, Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Hut Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Hut Group are looking for.
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We think you need these skills to ace Brand Manager - THG Nutrition New UK, Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Hut Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Hut Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Hut Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Hut Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Hut Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At The Hut Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
